Parle Products Pvt Ltd vs The Registrar Of Trade Marks & Anr on 28 July, 2026

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    Delhi High Court

    Parle Products Pvt Ltd vs The Registrar Of Trade Marks & Anr on 28 July, 2026

    Author: V. Kameswar Rao

    Bench: V. Kameswar Rao, Manmeet Pritam Singh Arora

                              *     IN THE HIGH COURT OF DELHI AT NEW DELHI
    
                              %                                        Judgment reserved on: 28.04.2026
                                                                        Judgment delivered on: 28.07.2026
                                                           Judgment uploaded on: As per Digital Signature~
    
                              +     LPA 316/2026 & CM APPL. 27819-20/2026
    
                                    PARLE PRODUCTS PVT LTD                                    .....Appellant
                                                 versus
                                    THE REGISTRAR OF TRADE MARKS & ANR.                      .....Respondents
    
    
                              Advocates who appeared in this case
    
                              For the Appellant        :       Mr. J Sai Deepak, Senior Advocate along
                                                               with Mr. Bikash Ghorai, Mr. Neeraj
                                                               Bhardwaj, Mr. Salil Oberoi, Ms. Krati
                                                               Fagna and Ms. Purnima, Advocates.
    
                              For the Respondent       :       Mr. Gaurav Barathi SPC with Mr. Chirantan
                                                               Priyadarshan, Advocate for R1.
                                                               Mr. Ajay Sahni, Mr. Chirag Ahluwalia and
                                                               Mr. Mohit Maru, Advocates for the R2.
    
                              CORAM:
                              HON'BLE MR. JUSTICE V. KAMESWAR RAO
                              HON'BLE MS. JUSTICE MANMEET PRITAM SINGH ARORA
    
                                                               JUDGMENT
    

    V. KAMESWAR RAO, J.

    1. This appeal has been filed with the following prayers:

    SPONSORED

    “a. Set aside the impugned judgment and order passed by the
    Ld. Single Judge of the Hon’ble High Court of Delhi in
    C.A.(COMM.IPD-TM)49/2025;

    b. Allow the present appeal and consequently quash and set

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    aside the order passed by the Registrar of Trade Marks, being
    illegal, perverse and non speaking;

    c. pass such other and further orders as this Hon’ble Court may
    deem fit in the facts and circumstances of the present case and
    in the interests of justice.”

    FACTUAL BACKGROUND

    2. In essence, the facts surrounding the present controversy are that the
    appellant has filed this appeal laying a challenge to the order dated
    10.03.2026 (impugned order) passed by the learned Single Judge in C.A.
    (COMM.IPD-TM) 49/2025 and IA No. 19990/2025. The appeal before the
    learned Single Judge was in respect of an order dated 29.04.2025,
    (impugned order) which was passed by the respondent no.1/Registrar of
    Trade Marks, New Delhi (Registrar) dismissing the opposition no.1075195
    filed by the appellant against the respondent no.2 herein in Application
    No.1606/2026 dated 27.09.2007 for registration of the Trademark ’20-20′ in
    Class 30. The appellant challenged respondent no.1’s order dated
    29.04.2025 in C.A.(COMM.IPD-TM) No.49/2025, which has been
    dismissed by learned Single Judge vide order dated 10.03.2026. Hence, this
    appeal is assailing the said order of the learned Single Judge, which
    dismissed the appeal of the appellant.

    CONTENTIONS OF THE APPELLANT

    3. Mr. J. Sai Deepak, learned Senior Counsel for the appellant stated that
    the appellant Company, Parle Products Pvt. Ltd., is engaged in the business
    of manufacturing and marketing, inter alia, biscuits, cookies, confectionery,
    snack foods, bakery products, chips, wafers, potato flakes, namkeen, cereal
    preparations, atta (flour), toffees, candies, chocolates, cakes, pastries, sweets

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    and savory products, etc., and has been carrying on its said business under
    the trade name Parle Products Pvt. Ltd. for several years.

    4. The appellant’s case is that it is the registered proprietor and the
    original & honest adopter of the trade marks ’20-20′, “TWENTY-20” and
    “T20” to its aforesaid goods and business. The registered marks of the
    appellant under the provisions of the Trade Marks Act 1999, (hereinafter
    ‘the Act’) are as follows:

    S. No. Application No. Trade Mark Date of Status
    Application

    1. 1608181 T20 04.10.2007 Registered

    2. 1608182 TWENTY-20 04.10.2007 Registered

    3. 1608183 20-20 04.10.2007 Registered

    5. It is his submission that at the time of adoption of the mark(s), the
    appellant had conducted a thorough preliminary search and had not found
    any conflicting mark in the records of the Trade Mark Registry.
    Consequently, the appellant decided to adopt the ’20-20′ trade mark and
    applied for the same on 04.10.2007.

    6. It is the appellant’s case that it has continuously and honestly used
    the mark ’20-20′ in class 30 goods since 2007-2008, and is thereby entitled
    to the exclusive rights, goodwill and reputation. The appellant’s brand is a
    leading and widely recognized trade mark among the consumers and has
    exclusively been associated with the appellant in the eyes of the public and
    in trade and therefore, has acquired secondary meaning. The mark adopted
    by the appellant is inherently distinctive. This can be evidenced by the

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    appellant’s invoices of the year 2009 with respect to the said trade mark.
    Therefore, the said marks qualify to be declared as well known trade marks
    under the ambit of Section 2(1) (zg) of the Act.

    7. It is also the appellant’s case that it has extensively advertised and
    promoted its trade marks across various media, incurring substantial
    expenditure, thereby strengthening and sustaining the solid goodwill and
    enduring reputation associated with the said trade marks.

    8. It is his submission that the respondent no.2 herein, had on
    27.09.2007 filed a trade mark application no. 1606126 to apply for the
    registration of trade mark ’20-20′ in class 30, on a ‘proposed to be used’
    basis in respect of its goods. This application was advertised in the trade
    marks journal no. 1960 dated 10.08.2020. Pursuant thereto, the appellant
    filed a notice of opposition, based on the respondent’s application, on
    25.11.2020. To this notice, the respondent no.2 filed its counter statement on
    01.02.2021. This was followed by the appellant filing his evidence in
    support of this opposition on 16.11.2022, further followed by the respondent
    no.2’s evidence on 09.01.2023. Hence, upon the pleadings being complete,
    the matter was listed for final hearing on 17.04.2025 before the Registrar.
    On the said date, the parties were directed to file their written submissions.
    The Registrar passed the impugned order dated 29.04.2025 whereby it
    dismissed the opposition of the appellant and allowed the respondent no.2’s
    application to proceed for registration of their mark.

    9. It is his submission that the Registrar issued the registration certificate
    bearing registration no.3855723 to the respondent no.2 herein on the same

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    day, without waiting for the expiry of the appeal period prescribed under
    Section 91 of the Act. Challenging this order dated 29.04.2025, the appellant
    preferred an appeal before the learned Single Judge of this Court inter alia
    seeking rectification/cancellation of the said registration of the respondent
    no.2, which was wrongly dismissed by the learned Single Judge vide
    impugned order dated 10.03.2026.

    10. It is his case that the judgment is gravely erroneous and disregards the
    settled principles of trade mark law. The priority in law is determined by
    “first use in the market” as the rights in a trade mark emanate from the
    actual commercial use of the mark and the goodwill generated by it and not
    by merely applying for its registration on a ‘proposed to be used basis’. The
    learned Single Judge has wrongly given determinative value to the
    respondent no.2’s earlier filing date and completely ignored that it was the
    appellant in fact, who had introduced goods bearing the mark ’20-20′ in the
    market and has continuously and extensively used the same.

    11. It is his submission that the “first in the market” test supposes that
    even a prior applicant/registrant cannot defeat the rights of a party that has
    used the mark earlier and has built its substantial goodwill based on the
    earlier presence in the market. The rights of prior use prevail over the
    priority of registration. Hence, the learned Single Judge could not have
    decided the case in favour of the respondent no.2 by nullifying the Doctrine
    of prior use, by allowing registration of a dormant trade mark that has
    admittedly never been used in commerce, over a trade mark that has been
    extensively promoted and sold goods and has a continuous goodwill
    generated in the business. As per Section 34 of the Act, due protection is

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    accorded to the prior user of a trade mark. This provision safeguards the
    rights of a person who has continuously used a trade mark prior to the
    use/registration of a competing trade mark and prohibits a registered
    proprietor from interfering with such prior use of the other’s trade mark. The
    appellant’s case squarely falls within the protective ambit of Section 34 of
    the Act, having built substantial goodwill and reputation.

    12. According to him, the impugned judgment is erroneous inasmuch as
    there is a fragmented interpretation of various provisions of the Act. Section
    18
    of the Act has been treated in isolation instead of harmoniously
    interpreting the same with Sections 11 and 34 of the Act to give effect to the
    legislative intent. Section 18 cannot be construed to confer absolute priority
    on the date of application, particularly when such interpretation would
    defeat the rights of a prior user protected under Section 34 and also
    prohibition contained in Section 11(3)(a) against registration of marks.
    Registration rights are not absolute but are subject to other provisions of the
    Act including Section 34. Hence, the failure to adopt such a harmonious
    interpretation constitutes a manifest error of law, warranting interference by
    this Court.

    13. It is stated that the registration of the respondent no.2’s trade mark is
    ex facie barred under Section 11(3)(a) of the Act, which prohibits the
    registration of a trade mark, which is liable to be prevented by the law of
    passing off. The provision mandates that any subsequent use of an
    identical/deceptively similar trade mark over the prior use of a trade mark
    which has acquired goodwill/reputation, which is likely to cause confusion
    or misrepresentation must be refused registration. The rights in a passing off

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    action are superior to the statutory rights conferred by registration. In light
    of the extensive use of the appellant’s trade mark, any use by the respondent
    no.2 of the same trade mark would inevitably result in deception and passing
    off. All the above stated provisions and principles directly bar the
    respondent no.2’s trade mark to subsist and hence the respondent no.2 must
    be restrained in a passing off action at the instance of the appellant herein.
    Without any actual use in the course of trade, the respondent no.2’s use of
    the trade mark in the market will cause confusion and misrepresentation
    inevitably.

    14. He heavily relied on the judgment of the Supreme Court in the case of
    Neon Laboratories Ltd. v. Medical Technologies Ltd., (2016) 2 SCC 672.
    In this case, the Supreme Court has discussed the first user rule under
    Section 34 and held that rights in a passing off action emanate from common
    law and are superior to rights conferred by registration. Hence, even a
    registered proprietor cannot be allowed to harm the established goodwill of a
    trademark in prior use. According to him, the interpretation adopted by the
    learned Single Judge defeats the legislative intent underlying Section 34,
    which is to protect the commercial reality and consumer association built
    through actual use. If mere filing of an application on a ‘proposed to be
    used’ basis, without any bona fide use were to override the rights of a prior
    user, it would encourage trade mark squatting and override the rights
    provided to a prior user. The learned Single Judge, by failing to apply these
    principles decided the issue in favour of the respondent no.2 which is
    affecting the business of the appellant and diluting its reputation.
    The
    relevant paragraphs of the judgment in Neon Laboratories Ltd. (supra)

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    read as under:

    “11 . …. What has actually transpired is that after applying for
    registration of its trade mark Rofol in 1992, the appellant/
    defendant took no steps whatsoever in placing its product in the
    market till 2004. It also was legally lethargic in not seeking a
    curial restraint against the respondent-plaintiffs. This
    reluctance to protect its mark could well be interpreted as an
    indication that the appellant-defendant had abandoned its mark
    at some point during the twelve-year interregnum between its
    application and the commencement of its user, and that in 2004
    it sought to exercise its rights afresh. It would not be unfair or
    fanciful to favour the view that the appellant/defendant’s
    delayed user was to exploit the niche already created and built-
    up by the respondent-plaintiffs for themselves in the market.
    The ”first in the market” test has always enjoyed pre-eminence.
    We shall not burden this judgment by referring to the several
    precedents that can be found apposite to the subject. In the
    interest of prolixity we may mention only NR. Dongre v.
    Whirlpool Corpn. [N.R. Dongre v. Whirlpool Corpn., (1996) 5
    SCC 714] and Mi/met Ojtho industries v. Allergan Inc. [Mi/met
    Oftho Industries v. Allergan Inc., (2004) 12 SCC 624]. In
    Whirlpool, the Worldwide prior user was given preference nay
    predominance over the registered trade mark in India of the
    defendant. In Mi/met, the marks of pharmaceutical preparation
    were similar but the prior user worldwide had not registered its
    mark in India whereas its adversary had done so. This Court
    approved the grant of an injunction in favour of the prior user.

    Additionally, in the recent decision in S. Syed Mohiden v. P.
    Sulochana Bai [S. Syed Mohiden
    v. P. Sulochana Bai, (2016) 2
    SCC 683 : (2015) 7 Scale 136] this Court has pithily
    underscored that the rights in a passing-off action emanate
    from common law and not from statutory provisions,
    nevertheless the prior user’s rights will override those of a
    subsequent user even though it had been accorded registration
    of its trade mark. “

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    15. It is the case of Mr Sai Deepak that the learned Single Judge has
    erroneously distinguished the binding precedent of Neon Laboratories
    (supra) in the impugned judgment, which proceeds on the premise that
    Neon Laboratories (supra) is confined to cases of passing off and therefore
    inapplicable to the present dispute concerning registration and cancellation.

    This approach is fundamentally flawed, as the ratio of Neon Laboratories
    (supra) is not limited to the form of action, but is rooted in the interpretation
    of statutory provisions, particularly Section 34 of the Act, and the
    overarching principle that priority of use prevails over priority of
    registration. The Supreme Court unequivocally held that the “first in the
    market” test enjoys primacy and that registration cannot defeat the rights of
    a prior user who has established goodwill through actual use. On the other
    hand, the distinction drawn by the learned Single Judge ignored the fact that
    the said decision is of general application and must guide adjudication of all
    disputes and must not be confined merely to injunction proceedings. The
    decision could not have been distinguished/disregarded merely on the
    factual differences.
    The attempt to differentiate the present case from the
    judgment in Neon Laboratories (supra) on the premise that the respondent
    no.2 had not used the trade mark because the trade mark registration
    application was pending, is wholly misplaced/misconceived. In fact, the
    ratio of the judgment is grounded in the fact that prior users are entitled to
    protection against the registered proprietors and the same is fully applicable
    to the present case.

    16. Additionally, it is also his case that in the impugned judgment, the
    learned Single Judge has heavily relied upon the decision in the case of

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    Mohan Goldwater Breweries Pvt. Ltd. v. Khoday Distilleries Pvt. Ltd.,
    1977 IPLR 83, and similar cases following the ratio in Mohan Goldwater
    (supra) such as Enterprises Pvt. Ltd. v. Jay Kay Coir Foam Pvt. Ltd. &
    Ors.
    , 2024:DHC:7655, and Reckitt and Colman Overseas Health Limited
    v. Ind Swift Limited and Another, 2025:DHC:11867 without appreciating
    that the legal position laid down by this case has been effectively
    reconsidered and distinguished in the case of Neon Laboratories (supra)
    wherein it is held that rights of a prior user would prevail over that of a
    registered proprietor and considerations of public interest and likelihood of
    confusion must be accorded paramount importance. In fact, the appellant in
    the present case stands on a better footing than in the case of Neon
    Laboratories
    (supra) inasmuch as the appellant is the prior user of the trade
    mark in question and the respondent no.2 is only claiming rights as a prior
    applicant of the said trade mark. Further, the trade mark ’20-20′ identifies
    only with the appellant’s goods in the market. Hence, in light of the same,
    the impugned order must be set aside and the registration obtained by the
    respondent no.2 must be cancelled.

    17. Additionally, it is his case that in the impugned judgment, it has been
    incorrectly observed that the appellant’s stand in the examination report
    suggested approbation and reprobation. The reply of the appellant to the
    examination report was not confined to the respondent no.2 alone but it was
    a standard format response to address the multiple cited trade marks in the
    examination report.

    18. Another ground of challenge of the appellant is that the impugned
    order dated 29.04.2025 passed by the Registrar which is the foundation of

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    the impugned judgment is perverse and non-speaking. A bare perusal of the
    same would reveal that the entire reasoning given by the Registrar is
    confined to a mechanical observation that the respondent no.2 is the prior
    adopter and prior applicant of the trade mark in question. Nowhere has it
    been considered that the appellant is the prior and continuous user of the
    said trade mark with an established market presence and reputation. There is
    no discussion on these aspects which renders the order arbitrary and
    violative of settled legal principles. He stated the learned Single Judge could
    not have sanctified the order dated 29.04.2025 by sustaining or modifying it.
    The defects of the order could not have been cured by partial affirmation.
    Once it was demonstrated that the Registrar has failed to consider the
    relevant material and legal principles, the only course available was to quash
    the order in its entirety.

    19. He has also relied upon Kerly’s Law of Trade Marks and Trade
    Names, in the following classic statement of the law, called an “impasse”.
    The same reads as under:

    “Concurrent right … The statutory right of use given
    by registration of a mark does not provide a defence to
    proceedings for passing off by the use of the mark;
    although it is normally expedient for the claimant in
    such cases to apply to revoke the registration. Where a
    party applies to register a mark but does not
    immediately use it, and another party uses the mark
    and generates sufficient goodwill to support a passing
    off claim prior to the first use by the registered
    proprietor, an impasse ensues. The proprietor of the
    mark, if valid, may restrain use by the owner of the
    goodwill. However, the proprietorship of the mark
    provides no defence to a passing off claim by the owner
    of the goodwill, notwithstanding the fact that such

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    goodwill was generated after the application to
    register the mark.”

    20. He has further placed reliance on the judgment of this Court in
    Thukral Mechanical Works v. PM Diesels Private Ltd., 2026:DHC:966-
    DB and of the Supreme Court in Nandhini Deluxe v. Karnataka Coop.
    Milk Producers Federation Ltd.
    , (2018) 9 SCC 183, which have followed
    the decision in Neon Laboratories (supra).

    21. He relied on Chapter 17 of McCarthy on Trademarks and Unfair
    Competition (Fourth Edition), database updated June 2014. The same reads
    thus:

    “A party cannot claim that use subsequent to
    abandonment of a mark has revived the rights obtained
    by the earlier use. The Court of Appeals for the
    Eleventh Circuit has held that where a party did not
    use the mark for 48 years from 1932 until 1980, its use
    in 1980 did not retroactively cure its past
    abandonment. Rights lost as a result of abandonment
    are not revived by such subsequent use. Once a period
    of nonuse results in abandonment, a resumption of use
    thereafter cannot cure the preceding abandonment.
    Such a resumption represents a new and separate use
    with a new date of first use. Once a trademark is
    abandoned, its registration may be cancelled even if
    the registrant subsequently resumes use of the mark.

    Possible abandonment by the registrant during a time
    period prior to a challenged registration’s filing date is
    irrelevant to the validity of that registration. Similarly,
    if a challenger’s date of first use is later than the
    resumed use of the party alleged to have abandoned
    the trademark, then the issue of possible abandonment
    is irrelevant to the question of priority.”

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    22. It is also stated by him that the impugned trade mark in question was
    entered in the Register of Trade Marks w.e.f. 27.09.2007 in favour of the
    respondent no.2. However, even after so many years, the respondent no.2
    has not used the trade mark till date. On this ground alone, the trade mark of
    the respondent no.2 is liable to be removed from the Register of Trade
    Marks under Section 47 of the Act.

    CONTENTIONS OF THE RESPONDENT NO.2

    23. Per contra, Mr. Ajay Sahni, learned counsel for respondent no. 2
    submitted that it is an admitted position that the respondent no. 2 had filed
    the application for the registration of the trade mark ’20-20′ earlier than the
    appellant, on 27.09.2007 vide application no. 1606126 in Class 30 for the
    goods ‘coffee, tea, cocoa, sugar, rice, tapioca, sago, coffee substitutes, flour
    and preparations made from cereals, bread, biscuit, cakes, pastry and
    confectionary, candies, ices, honey, treacle, yeast, baking powder, salt,
    mustard, pepper, vinegar, sauces, spices, ice, vermicelli and papad’.

    24. He stated the application was submitted on a ‘proposed to be used
    basis’. It was examined vide examination report dated 10.10.2008, whereby
    objections were raised under Sections 9 and 11 of the Act. The respondent
    no. 2 filed its reply to the examination report, and even made oral
    submissions at the hearing held on 15.03.2010. Thereafter, the order was
    reserved, however, the same was not passed or communicated to the
    respondent no.2 for long. Even after making a number of personal enquiries,
    no order was passed.

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    25. Consequently, the respondent no. 2 filed an RTI application dated
    08.10.2012. Pursuant to the same, the reply was provided vide letter dated
    08.11.2012 stating that the order of refusal had not been informed to the
    respondent no. 2 earlier. On 21.11.2012, the respondent no.2 filed form TM-
    15 before the Trade Marks Registry to obtain the grounds of refusal and
    followed upon the same via reminders dated 21.10.2013 and 03.11.2015.
    Despite various number of letters/correspondences, the Trade Mark Registry
    did not respond.

    26. Aggrieved by such non-response by the Registry, the respondent no.2
    filed a Writ Petition before this Court on 10.02.2016 numbered as W.P.(C)
    1547/2016, which was disposed of in its favour vide order dated 24.02.2016
    whereby the respondent no. 1 was directed to dispose of the pending Form
    TM-15 and provide grounds of refusal to the respondent no. 2. On
    01.03.2016, the grounds of refusal were communicated to the respondent
    no.2 by the Trade Marks Registry for the first time, whereby respondent
    no.2 came to know that the application was refused under the provisions of
    Section 9(1)(b) of the Act.

    27. Thereafter, the respondent no. 2 challenged the said order, which
    resulted in the Intellectual Property Appellate Board (“IPAB”) setting aside
    the refusal order by passing an order dated 09.08.2019, directing that the
    application of the respondent no.2 be proceeded for publication in the Trade
    Marks Journal. Accordingly, the said application was published in the Trade
    Marks Journal No. 1960 on 10.08.2020.

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    28. This application was opposed by the appellant vide notice dated
    25.11.2020. This was followed by the respondent no. 2 filing their counter
    statement, whereafter the appellant filed its evidence under Rule 45 on
    16.11.2021. The respondent no. 2 filed its evidence under Rule 46 on
    09.01.2023. The final hearing was held on 17.04.2025. Finally, vide the
    impugned order dated 29.04.2025, the opposition of the appellant was
    eventually dismissed by the Registrar of Trade Marks.

    29. It is the case of the respondent no. 2 as contended by Mr.Sahni that it
    had diligently pursued its application before the Registrar for 17 years. The
    respondent no. 2 is the prior adopter of the impugned mark and filed its
    application for the registration of the trade mark earlier than the appellant.

    30. He made submissions with respect to the proceedings that ensued the
    application No. 1608181 dated 04.10.2007 of the appellant herein for the
    registration of the mark in its name. He stated that in the examination report
    dated 24.06.2008 which was issued post the application of the appellant on
    04.10.2007, apart from other marks, the trade mark of the respondent no. 2
    was cited as a conflicting mark under Sections 9 and 11 of the Act.

    31. In its reply dated 06.08.2008 to this objection, the appellant had stated
    before the Registrar that both the marks are inherently distinctive, when seen
    as a whole. Even with respect to Section 11, the stand of the appellant was
    that the mark applied for by the appellant is visually, phonetically,
    conceptually different from the marks cited as objecting. Hence, the
    appellant must not be allowed to approbate and reprobate from its stand
    taken on 01.08.2008. Contrary to this reply, the appellant has submitted

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    before this Court that the mark of respondent no. 2 ought not to be registered
    as it is deceptively similar to that of the appellant.

    32. Thereafter, a hearing was held before the Registrar on 22.12.2008. At
    this hearing, the appellant presented an application stating that the appellant
    is willing to restrict the specification of the goods to ‘biscuits’ only.
    Pursuant to the hearing dated 22.12.2008, the objection under Section 9 of
    the Act was waived. As regards Section 11 of the Act, the mark was allowed
    only in respect of the goods ‘Biscuits only’. However, surprisingly in the
    Trade Marks Journal dated 12.06.2017; the advertisement erroneously
    specified the entire goods for which the appellant had initially applied being
    “biscuits and confectionery, bread, cake, pastry, wafer (biscuits), all being
    goods included in class 30, sweets, sweetmeats, toffees, chocolate included
    in class 30, ice cream and ice cream mix, products for making biscuits,
    essences for food, buns, candy, chewing gum, chicory, atta, flour and
    preparations made from cereals, vermicelli and semo lina, mustard powder,
    gelatine for food, sphagetty, noodles and other pasta products”.
    Fallaciously, the said application was proceeded for registration, which was
    granted for the trade mark ’20-20′ in Class 30 on 01.11.2017 relating back
    to the date of application for registration i.e. 04.10.2007. This error also got
    reflected in the registration certificate, granting the registration to the
    appellant for all the goods. No issue was raised by the appellant to the
    publication of its mark in the journal, despite knowing that this error has
    occurred. Hence, the appellant is wrongly registered as the proprietor of the
    trade mark ’20-20′ for goods other than biscuits. Hence, this registration is

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    void-ab-initio and illegal. Hence, the registrations of the appellant are liable
    to be rectified/ cancelled.

    33. He stated that since the appellant has not approached this Court with
    clean hands, i.e. with a defective registration, it should not be entitled to any
    relief. In view of the same, he submitted that the appeal must be dismissed
    with exemplary costs in favour of the respondent no. 2.

    34. It is also his submission that it was the responsibility of the appellant
    to properly inspect the Register of Trade Marks prior to its adoption of the
    impugned mark as the same would have shown that the respondent no. 2 had
    already filed its application for the same mark for identical goods prior to it.
    Even otherwise, after filing of its application, the examination report dated
    24.06.2008 so received by the appellant had highlighted that the identical
    trade mark ’20-20′ had already been filed by the respondent no.2, as the
    same was cited as a conflicting mark. According to Mr.Sahni, the appellant
    should have given up the use of the said mark, however, not having done so,
    the appellant took a chance and deliberately continued the use of the
    impugned mark. Hence, the appellant had always known about the
    respondent no. 2 to be the lawful proprietor and adopter of the impugned
    mark and must not be allowed to interfere with the rights of the respondent
    no.2 by unlawful subsequent use by it.

    35. He stated that the settled principles of law would apply in the present
    circumstances that to defeat the statutory right of the respondent no. 2 the
    appellant is required to establish use of the said trademarks prior to
    27.09.2007 which is the date of registration of the respondent no. 2 and it is

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    an admitted case of the appellant that the appellant does not have any use of
    any of its said trademarks prior to 27.09.2007 and the present appeal is liable
    to be dismissed on this sole ground itself. The appellant has not been able to
    prove the use of the mark since 2007, as claimed by it. No documentary
    evidence has been filed by it to substantiate this claim. Even if the appellant
    claims itself to the registered proprietor of the trade mark ’20-20′, the same
    is subsequent to the registration of the respondent no.2, which would remain
    wholly unaffected. The subsequent use by the appellant cannot take away
    the vested rights of the respondent no.2 in the impugned mark, which
    accrues due to prior adoption and prior registration.

    36. Mr. Sahni has extensively relied upon the judgment of the High Court
    of Madras in Mohan Goldwater Breweries Pvt. Ltd. v. Khoday Distilleries
    Pvt. Ltd and Others, 1977 IPLR 83, which has been followed by this Court
    in Enterprises Pvt. Ltd (supra) and Reckitt and Colman Overseas Health
    Limited (supra) to state that the date of application would primarily form
    the basis for the grant of registration. The use of the mark in the interregnum
    would not devolve any special benefit to the user, if the application for
    registration is pending.
    He also placed reliance on the case of Radico
    Khaitan Ltd. v. Devans Modern Breweries Ltd.
    , 2019:DHC:1423, which
    has distinguished the decision in Neon Laboratories (supra) on the ground
    that the same was for passing off and not infringement and hence, the
    decision would clearly not apply to the facts of the present case, inasmuch as
    in the respondent no. 2 herein has not commenced the use of its trade mark
    ’20-20′.
    The appellant in Neon Laboratories (supra) had a registered trade

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    mark which it had not used whereas the respondent no. 2’s trade mark only
    got registered in the year 2025.

    37. Reliance was also placed by him upon the judgment of this Court in
    Vasundhara Jewellers Pvt Ltd. v. Vasundhara Fashion Jewellery LLP &
    Ors.
    , 2025 SCC OnLine Del 5660, Pernod Ricard India Private Limited &
    Anr. v. Karanveer Singh Chhabra
    reported in 2025 SCC OnLine SC 1701
    and Meghraj Biscuits Industries Ltd v. Commissioner of Central Excise,
    U.P., AIR 2007 SC 1433 to contend that as long as the mark is registered, it
    is safeguarded under the provisions of the Act i.e. Section 28 and 29.

    ANALYSIS AND CONCLUSION

    38. Having heard the learned counsel for the parties and perused the
    record, the short issue which arises for consideration in this appeal is
    whether the learned Single Judge is justified in dismissing the appeal under
    Section 91 of the Act filed by the appellant herein, challenging the order
    dated 29.04.2025 passed by the respondent no.1/Registrar of Trade Marks
    dismissing the Opposition No.1075195 filed by the appellant herein, in the
    Trade Mark Application No.1601626 of the respondent no.2 in Class 30,
    which was allowed resulting in registration in favour of the respondent no.2.

    39. Before we deal with the submissions, the admitted position that needs
    to be placed on record is that both the appellant and the respondent no. 2 had
    filed applications for registration of the Trade Mark ’20-20′ in Class 30, the
    difference being the application of the respondent no. 2 was earlier, dated
    27.09.2007 whereas that of the appellant was subsequent, dated 04.10.2007.
    Both the applications were filed on a ‘proposed to be used basis’.

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    40. The case of the appellant is that after the filing of the Trade Mark
    Application, it later used the mark ’20-20′ in respect of “biscuits, cookies,
    confectionery, snack foods, bakery products, chips, wafers, potato flakes,
    namkeen, cereal preparations, atta (flour), toffees, candies, chocolates,
    cakes, pastries, sweets, savory products, etc.”

    41. According to the appellant, it used the mark ’20-20′ between the years
    2007-2008 and the Trade Mark registration certificates were issued to the
    appellant for the marks ’20-20′, “TWENTY-20” and “T20” under nos.
    160181, 160812 and 160813 respectively. The respondent no. 2’s
    application for the mark ’20-20′ was advertised in Trade Mark Journal
    no.1960 of 10.08.2020. The appellant filed its opposition dated 25.11.2020,
    as referred above, to the application of the respondent no. 2. A counter-
    statement was filed by the respondent no. 2 to the opposition filed by the
    appellant on 01.02.2021. Pursuant to the final hearing, the respondent no. 1
    passed the order dated 29.04.2025 dismissing the opposition of the appellant
    and allowing the application of the respondent no. 2.

    42. The submission of Mr. Sai Deepak is primarily that the learned Single
    Judge has overlooked the settled principles that priority in trade mark law is
    determined by the first use in the market, as the rights in trade mark emanate
    from the actual commercial use of the mark and the goodwill generated by
    it, and not merely by applying for registration on a “proposed to be used
    basis”. In that sense, the first in the market test supposes that even a prior
    applicant/registrant cannot defeat the rights of a party that has used the mark
    earlier and built a substantial goodwill based on the earlier presence in the
    market. In support of his submissions, he has relied upon Section 34 of the

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    Act stating that due protection is accorded to the prior user of the trade
    mark. He has drawn our attention to the judgment of the Supreme Court in
    Neon Laboratories Ltd. (supra), which decided an interim injunction
    application, more specifically, paragraph 11 thereof, which we have already
    reproduced above.

    43. The learned Single Judge has rejected the reliance placed on the
    judgment of Neon Laboratories Ltd. (supra) in paragraphs 37 & 38 of the
    impugned order, which we reproduce as under: –

    “37. Though the appellant had extensively relied upon
    the judgment of the Supreme Court in Neon
    Laboratories
    (supra), this Court is of the considered
    opinion that the said judgment was a proposition in the
    context of passing off and not infringement. Admittedly,
    in the present case respondent no.2 had not
    commenced the manufacture of goods using the mark
    ’20-20′ till date, thus the question or the issue of
    passing off does not arise at all.
    In such circumstances,
    as noticed in Radico Khaitan (supra) by this Court in
    paragraphs 49 and 50, the ratio in Neon Laboratories
    (supra) is constricted only to a case of passing off and
    not infringement and moreover neither Neon
    Laboratories
    (supra) nor S. Syed Mohiden v. P.
    Sulochana Bai
    , (2016) 2 SCC 683 are an authority for
    a defence under Section 34 of the Act in an action for
    infringement of a registered trademark. It is trite that
    judgments are not Euclid’s theorem to apply in all
    cases without reference to the facts which arise in such
    cases. Thus, the question as to whether the appellant
    had commenced its manufacturing using the mark ’20-

    20′ prior to the respondent no.2 or not would not be
    relevant to decide the present controversy.

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    38. The facts in the present case appear to be clearly
    more in consonance with those which had arisen
    before the Madras High Court in Mohan Goldwater
    (supra). In Mohan Goldwater (supra), the following
    facts had emerged, which are extracted hereunder:-

    “1. These two appeals have been filed by the same
    appellant under Section 102 of the Trade and
    Merchandise Marks Act, 1958, (hereinafter
    referred to as “the Act”) against the orders passed
    by the Assistant Registrar of Trade Marks
    rejecting oppositions Nos. 691 and 692 to
    applications Nos. 260504 and 260523
    respectively. The first respondent herein who is
    the same in both the appeals filed applications
    Nos. 260504 and 260523 on 10th November,
    1969, for registration of a trade mark consisting
    of the words “Silver King” in respect of beer, ale
    and stout included in Clause 32 and in respect of
    liquors of all kinds included in Class 13,
    respectively, stating that the marks were
    proposed, to be used in respect of the said goods.
    The applications were accepted by the second
    respondent and advertised in the Trade Marks
    Journal No. 513 dated 16.10.1970 at pages 562
    and 564 respectively. The appellant filed notice of
    opposition to the registration of the said trade
    mark on 15.1.1971 under Section 21 of the Act in
    relation to the goods in question setting out the
    following main grounds: (1) The opponents had
    adopted the trade mark containing the words
    “Silver King” in respect of beer manufactured by
    them since June 1970, and that the said trade
    mark had actually been extensively used by them
    since September 1970 as a result of which a great
    deal of reputation had accrued around it.
    (2) The applicant’s trade mark was deceptively
    similar to the trade mark adopted and used by the
    opponents and, therefore, the registration of the

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    applicant’s mark with the words “Silver King”

    would be contrary to Section 11(a) of the Act.

    (3) The applicants were not the proprietors of the
    mark, in respect of the goods for which
    registration had been sought, within the meaning
    of Section 18(1) of the Act.”

    xxx xxx xxx

    3. The second respondent then proceeded to
    consider the applications for registration in the
    light of the opposition, after a personal hearing.
    Before the second respondent it was contended by
    the opponents that the application for registration
    of the trade mark “Silver King” was based on the
    proposed adoption of the mark for use in relation
    to liquor of all kinds that the opponents had
    adopted and used the trade mark “Silver King”

    from September 1970 that by such adoption and
    user, they had acquired ownership of the trade
    mark and, therefore, the registration of the trade
    mark in the name of the applicants after the
    opponents had acquired ownership therein will be
    contrary to section 11(a) of the Act. Dealing with
    this objection of the opponents that they having
    acquired ownership of the trade mark by long use
    subsequent to the filing of the application for
    registration, the trade mark could not be
    registered in the name of the applicants the
    second respondent took the view that in an
    application for registration the rights of the
    parties were to be determined as on the date of
    the application that the question of deception or
    confusion under Section 11 must generally be
    determined with reference to that date and that in
    this case the evidence of user filed by the
    opponents from October 1970 being subsequent to
    the date of the application, the user was not of any
    avail. In this view, the second respondent

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    proceeded to consider the question whether the
    applicants were the proprietors of the mark on
    10th November, 1969, named the date of the
    application, within the meaning of Section 18(1)
    of the Act, and held that the applicants having
    proposed to use the trade mark and showed then-
    intention to register the same, should be taken to
    be the proprietors of the mark on that date and,
    therefore the applicants were entitled to have the
    same registered. The result was both the
    applications for registration of the trade mark
    “Silver King” in respect of goods covered by
    classes 32 and 33 were allowed and the
    oppositions were rejected on 4th August, 1973.
    The said decision of the second respondent has
    been challenged in these appeals.

    4. The contentions raised by the appellants are
    these: (1) The applicants not having filed any
    evidence by way of affidavits in support of the
    application as contemplated by Rule 54 within 2
    months from the date of receipt of the copies of
    the affidavits in support of the opposition, they
    could not be permitted to let in any further
    evidence in support of their application, that the
    failure to file any evidence in support of the
    application as required in Rule 54 would lead to
    the inference that the evidence adduced by the
    opponents in support of their opposition was not
    proposed to be repudiated by the applicants, and
    that the affidavit evidence adduced by the
    opponents clearly indicated that the applicants
    had no intention to use the trade mark which they
    sought to register. (2) The applicants had not
    acquired any proprietary right in the trade mark
    in question either on the date of the application or
    at any subsequent date and, therefore, they were
    not entitled to have the trade mark registered. (3)
    The opponents having adopted and used the trade

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    mark in an extensive manner from October 1970,
    they should be taken to have acquired a
    proprietary right in the trade mark. (4) The
    material date for determining the ownership of the
    trade mark was the date of opposition and not the
    date of application as had been held by the second
    respondent and the opponents having acquired
    the ownership in the trade mark by established
    user long before the date of opposition any
    registration of the mark in favour of the
    applicants would infringe Sections 11 and 12 of
    the Act.

    xxx xxx xxx

    9. As regards the second contention as to whether
    the applicants have acquired a proprietary right
    in the trade mark on the date of the application so
    as to enable them to file an application under
    Section 18, the learned counsel for the appellants
    contends that though the applicants in their
    application filed in November 1969 proposed to
    use the trade mark, they have not chosen to use
    the trade mark till now, that a mere intention to
    use is not sufficient to confer a proprietary right
    in the mark on the applicants and that a present
    intention to the immediate use of the trade mark is
    necessary before an application for registration is
    filed under Section 18. Section 18 dealing with an
    application for registration of a trade mark says
    that any person claiming to be the proprietor of a
    trade mark used or proposed to be used by him
    who is desirous of registering it, shall apply to the
    Registrar in the prescribed manner for the
    registration of his trade mark. The section
    indicates that a person who is actually using a
    trade mark or who intends to use a trade mark
    can apply for registration. Therefore, the actual
    user is not necessary for acquisition of

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    proprietary right in a trade mark and an intention
    to use and register the trade mark appears to be
    sufficient. The question is how that intention is to
    be gathered.

    10. The applicants have stated that as they
    intended to adopt the expression “Silver King” as
    their mark, they caused an inspection to be made
    of the records in the Registry whether anyone had
    used or proposed to use the said mark, and that
    only after satisfying themselves that no one has
    claimed any proprietary right in the mark they
    chose to apply for registration of the mark in
    November, 1969. Admittedly the appellants
    adopted and used the said mark only in October
    1970. If the applicants had no intention to use the
    trade mark on the date of the application, they
    would not have taken the trouble or causing a
    search to be made in the records of the Registry
    and applying for the registration of the trade
    mark. The only circumstance relied on by the
    opponents as indicating that the applicants had no
    immediate intention to use the trade mark is that
    even after the application for registration of the
    trade mark they had not chosen to actually use the
    trade mark. I am, however, of the view that this
    circumstance will not disprove any intention on
    the part of the applicants to use the trade mark.
    The application for registration of the trade mark
    having been filed, it might be that they waited till
    the trade mark is actually registered. It is true
    that even after the trade mark had been
    registered, the applicants have not used the trade
    mark. But the opponents having filed these
    appeals challenging the decision of the Registrar,
    the applicants might have postponed the user till
    the appeals are disposed of in their anxiety not to
    take any risk. This conduct of the applicants in not
    using the trade mark since the date of the
    application will only indicate that they are not

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    inclined to take the risk pending the decision of
    the Registrar of Trade Marks especially when the
    registration of the trade marks has been opposed
    by the appellants on the ground that they have
    already adopted and used trade mark in
    connection with the liquor manufactured by them.

    xxx xxx xxx

    12. It is true, the burden of proving that the trade
    mark in respect of which registration is sought is
    entitled to go on the register is on the applicant
    and if there be any doubt in the matter the
    application will have to be refused. It is also well
    established that it is incumbent on the applicant to
    establish that he is the proprietor of the mark
    before his mark could be registered. In this case
    the applicants are persons who have proposed to
    use the expression “Silver King” as a trade mark
    and sought for registration of the same. On the
    date of the application for registration of that
    mark no one else had designed and proposed to
    use the same. Of course they have not chosen to
    use the trade mark either before or after the
    application for registration was filed. But as
    already stated, user is not necessary for filing an
    application having regard to the language of
    Section 18. If a bonafide intention to use the trade
    mark immediately in connection with the goods
    manufactured is established, that will enable the
    applicant to maintain an application for
    registration under Section 18. I am not prepared
    to accept the contention of the appellants that
    non-preparation and non-user of the mark from
    the date of the application till the application
    came up for hearing will show that the applicants
    have really no intention to use the trade mark.
    The applicants had sufficient interest in the mark
    so as to enable them to file an application under

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    Section 18 as on 10th November, 1969, when no
    one had used or proposed to use the trade mark in
    question.

    13. This leads us to the third contention. It is the
    case of the appellants that they have designed,
    adopted and used a trade mark with the words
    “Silver King” in connection with beer, ale and
    stout manufactured by them, that this mark has
    acquired a reputation and that, therefore, the
    applicants who have not chosen to use the trade
    mark till now cannot be enabled to acquire a
    proprietary interest in that mark by registering it.
    No doubt so long as a mark has not been
    registered anyone can adopt and use it and
    acquire a proprietary right therein as a result of
    such adoption and user. In this case, it has not
    been disputed by the applicants that the
    appellants have used a trade mark with the words
    “Silver King” in connection with beer, ale, and
    stout manufactured by them ever since October
    1970. According to the appellants they have
    adopted and used the trade mark bonafide without
    any knowledge of the pendency of the application
    for registration of the trade mark “Silver King”

    filed by the applicants. There is considerable
    evidence in this case to establish that the
    appellants have been using the trade mark from
    October 1970 in connection with their goods.

    However, there is no evidence that the adoption
    and user of the trade mark in relation to their
    goods is bonafide and without the knowledge of
    the pending application for registration by the
    applicants in relation to the same trade mark.

    Admittedly the appellants have not made any
    search in the Registry to find out whether anyone
    had already adopted and proposed to use the
    trade mark in question. The adoption and user of
    the trade mark by the appellants is said to have

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    been done casually without reference to the
    Register of trade marks. It is contended by the
    applicants that the adoption and user by the
    appellants of the mark was not bonafide in that
    they did not make proper enquiries before such
    adoption and user as to whether anyone else had
    adopted or proposed to use the same in
    connection with his goods. Even so, the user of the
    mark will enable the appellants to acquire
    proprietary interest therein if no one else had
    acquired earlier such interest in the mark, and
    this is the position under the common law. Neither
    the provisions of the Act nor the rules framed
    thereunder prevent anyone else using a trade
    mark till the mark is actually registered.

    Therefore, there cannot be any doubt that the
    appellants can claim to have acquired a
    proprietary interest in the mark as a result of the
    user from October, 1970 if the applicants had not
    earlier acquired any interest in the mark.

    14…The question then is, as between the
    applicants who have proposed to use the mark
    and have sought registration of the same in
    November, 1969 and the appellants who have
    chosen, to use the mark subsequent to the date of
    such application for registration, who has got a
    preferential right to use or the proprietary interest
    in the trade mark. This question leads us to the
    fourth contention as to what is the relevant date
    for ascertaining the proprietary interest in a trade
    mark for purpose of registration. According to the
    applicants, the date of application for registration
    is the relevant date while according to the
    opponents the relevant date is the date of
    opposition. On a due consideration of the matter,
    I am of the view that for the purpose of
    registration of a trade mark the rights of the
    parties have to be usually determined as on the

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    date of the application. This is the view taken by
    Romer J. in Jellinek’s application (1946) 63
    R.P.C. 59 at p. 78. Ciba Ltd. v. M. Ramalingam
    MANU/MH/0021/1958
    : A.I.R. 1958 Bombay 58
    at p. 61 takes the same view. As already stated,
    user is not absolutely necessary for the purpose of
    maintaining an application for registration. In
    this case the application for registration was filed
    on 10-11-1969 and the evidence of user filed by
    the opponents is from October, 1970. Since the
    applicant’s entitlement to registration of a trade
    mark has to be decided with reference to the facts
    as on the date of the application for registration,
    the evidence of user by the opponents subsequent
    to the said date cannot be relevant and will not
    entitle them to put forward the plea of user in
    answer to the earlier application for registration.
    The question then is whether the applicants are
    entitled to have the mark registered under Section
    18(1)
    notwithstanding its subsequent adoption
    and user by the Opponents in October 1970.

    15. Section 18(1) of the Act reads as follows:-

    “Any person claiming to be proprietor of a
    trade mark used or proposed to be used by
    him, who is desirous of registering it, shall
    apply in writing to the Registrar in the
    prescribed manner for the registration of his
    trade mark either in Part A or in Part B of
    the Register.”

    16. Under the said section one has to consider
    whether the applicants are persons claiming to be
    the proprietors of the mark and whether they have
    a present intention to use that mark in respect of
    the goods set out in their application. When an
    applicant proposes to use a trade mark, he must
    show that there is some immediate and present
    intention to deal in certain goods or description of

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    goods and not a mere general intention of
    extending his business at some future time which
    he may think desirable. There is an averment in
    the counter-statement of the applicants that they
    are the proprietors of the trade mark as they
    adopted the same in 1969 in good faith after
    ascertaining that the said mark has not been
    adopted or proposed to be adopted or used by
    anyone else. The efforts taken by the applicants in
    the choice and adoption of the trade mark after
    verification and to have it registered on the date
    of the application shows that they had a present
    and definite intention to use the mark in
    connection with the goods manufactured by them.
    They have not subsequently abandoned their
    intention to use it, as otherwise they would not
    have pursued their application. Besides, the
    applicants are already in the wine trade and it is
    easy for them to use the trade mark as soon as the
    proceedings for registration are concluded. No
    doubt, the applicants have not started using the
    mark and the opponents have started using the
    same. That does not seem to matter in this case.

    17. In the matter of Hudson’s trade marks (3
    R.P.C. 135 at 160) Cotton L.J. has observed:

    “Is a man to be considered as entitled to the
    exclusive use of any trade mark when he has
    never used it at all? That is a difficulty; but
    then, I think, the meaning is this; if a man
    has designed and first printed or proposed,
    or framed, any of those particular and
    distinctive devices which are referred to in
    the first part of Section 10 (U.K. Act of 1875)
    he is then looked upon as the proprietor of
    that which is under that Act a trade mark
    and this will give him the right as soon as he
    registers it.”

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    44. A perusal of the aforesaid would reveal that the learned Single Judge
    has primarily distinguished the judgment of Neon Laboratories Ltd. (supra)
    by holding that the ratio of the said judgment is in the context of passing off
    and not infringement, and in the present case, as the respondent no. 2 has not
    commenced manufacturing of goods using the mark ’20-20′ till date, the
    question, or issue of passing off does not arise at all.

    45. The case of Neon Laboratories Ltd. (supra) centered on a drug of the
    respondent no.1/plaintiff therein with a mark “PROFOL” whereas the name
    of the therein appellant/defendant no.1’s drug was “ROFOL”. The plaintiff
    therein started using the name “PROFOL” in April 1998 and never got it
    registered whereas the appellant/defendant no.1 i.e Neon Laboratories Ltd.
    got registered the trade mark “ROFOL” in 2001 w.e.f. 19.10.1992 but did
    not use it till 2004. Therefore, the appellant/defendant no.1. had a prior
    registration whereas the respondent no.1/plaintiff had a prior user date. In
    the interregnum, the appellant/defendant no.1 had not only applied for
    registration but also commenced production and marketing of the drug. It
    was their case that they had built a substantial goodwill in the market for
    “PROFOL”. The question which was framed by the Court in that case is as
    under:-

    “The legal nodus is whether the prior registration
    would have the effect of obliterating the significance of
    the goodwill that had meanwhile been established by
    the Plaintiff-Respondents. Would a deeming provision
    i.e. relating registration retrospectively prevail on
    actuality – competing equities oscillate around prior
    registration and prior user.”

    (emphasis supplied)

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    46. The Court had in paragraphs 7 to 11 held as under:-

    “7. Section 34 of the Trade Marks Act, 1999 (the Act)
    deserves reproduction herein:

    34. Saving for vested rights.–Nothing in this Act
    shall entitle the proprietor or a registered user of
    registered trade mark to interfere with or restrain
    the use by any person of a trade mark identical
    with or nearly resembling it in relation to goods
    or services in relation to which that person or a
    predecessor in title of his has continuously used
    that trade mark from a date prior–

    (a) to the use of the first-mentioned trade
    mark in relation to those goods or services
    be the proprietor or a predecessor in title of
    his; or

    (b) to the date of registration of the first-

    mentioned trade mark in respect of those
    goods or services in the name of the
    proprietor of a predecessor in title of his;

    whichever is the earlier, and the Registrar shall not
    refuse (on such use being proved), to register the
    second mentioned trade mark by reason only of the
    registration of the first mentioned trade mark.

    This Section palpably holds that a proprietor of a trade
    mark does not have the right to prevent the use by
    another party of an identical or similar mark where
    that user commenced prior to the user or date of
    registration of the proprietor. This “first user” rule is
    a seminal part of the Act. While the case of the
    Plaintiff-Respondents is furthered by the fact that their
    user commenced prior to that of the Defendant-

    Appellant, the entirety of the Section needs to be taken
    into consideration, in that it gives rights to a
    subsequent user when its user is prior to the user of the
    proprietor and prior to the date of registration of the
    proprietor, whichever is earlier. In the facts of the case
    at hand, the Defendant- Appellant filed for registration

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    in 1992, six years prior to the commencement of user
    by the Plaintiff-Respondents. The Defendant-Appellant
    was, thus, not prevented from restraining the Plaintiff-
    Respondents’ use of the similar mark PROFOL, but the
    intention of the Section, which is to protect the prior
    user from the proprietor who is not exercising the user
    of its mark prima facie appears to be in favour of the
    Plaintiff- Respondents.

    8. Section 47 of the Act is in the same vein and
    statutory strain inasmuch as it postulates the
    possibility of a registered mark being taken off the
    register on an application being made by any
    aggrieved person, inter alia, on the ground that for a
    continuous period of five years and three months from
    the date on which the trademark was registered, there
    was no bona fide use thereof. In the case in hand,
    prima facie, it appears that for over five years after a
    registration application was made by the Defendant-
    Appellant, the mark was not used. Facially, the Act
    does not permit the hoarding of or appropriation
    without utilization of a trademark; nay the Defendant-
    Appellant has allowed or acquiesced in the user of the
    Plaintiff-Respondents for several years. The legislative
    intent behind this Section was to ordain that an
    applicant of a trademark does not have a permanent
    right by virtue of its application alone. Such a right is
    lost if it is not exercised within a reasonable time.

    9. We must hasten to clarify that had the Defendant-
    Appellant commenced user of its trademark ROFOL
    prior to or even simultaneous with or even shortly after
    the Plaintiff-Respondents’ marketing of their products
    under the trademark PROFOL, on the Defendant-

    Appellant being accorded registration in respect of
    ROFOL which registration would retrospectively have
    efficacy from 19.10.1992, the situation would have
    been unassailably favourable to it. What has actually
    transpired is that after applying for registration of its

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    trademark ROFOL in 1992, the Defendant-Appellant
    took no steps whatsoever in placing its product in the
    market till 2004. It also was legally lethargic in not
    seeking a curial restraint against the Plaintiff-
    Respondents. This reluctance to protect its mark could
    well be interpreted as an indication that the Defendant-
    Appellant had abandoned its mark at some point
    during the twelve year interregnum between its
    application and the commencement of its user, and that
    in 2004 it sought to exercise its rights afresh. It would
    not be unfair or fanciful to favour the view that the
    Defendant-Appellant’s delayed user was to exploit the
    niche already created and built-up by the Plaintiff-
    Respondents for themselves in the market. The ‘first in
    the market’ test has always enjoyed pre-eminence. We
    shall not burden this Judgment by referring to the
    several precedents that can be found apposite to the
    subject. In the interest of prolixity we may mention only
    N.R. Dongre v. Whirlpool Corporation (1996) 5 SCC
    714 and Milmet Oftho Industries v. Allergan Inc.

    (2004) 12 SCC 624. In Whirlpool, the worldwide prior
    user was given preference nay predominance over the
    registered trademark in India of the defendant. In
    Milmet, the marks of pharmaceutical preparation were
    similar but the prior user worldwide had not registered
    its mark in India whereas its adversary had done so.
    This Court approved the grant of an injunction in
    favour of the prior user.
    Additionally, in the recent
    decision in S. Syed Mohiden v. P. Sulochana Bai
    (2015) 7 SCALE 136, this Court has pithily
    underscored that the rights in a passing-off action
    emanate from common law and not from statutory
    provisions, nevertheless the prior user’s rights will
    override those of a subsequent user even though it had
    been accorded registration of its trademark. Learned
    counsel for the Defendant-Appellant has endeavoured
    to minimise the relevance of Whirlpool as well as
    Milmet by drawing the distinction that those
    trademarks had attained worldwide reputation.

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    However, we think that as world shrinks almost to
    global village, the relevance of the transnational
    nature of a trademark will progressively diminish into
    insignificance. In other words, the attainment of
    valuable goodwill will have ever increasing
    importance. At the present stage, the argument in
    favour of the Defendant-Appellant that we find holds
    more water is that in both Milmet and Whirlpool, as
    distinct from the case before us, the prior user of the
    successful party predated the date of application for
    registration of the competing party. The question to
    examine, then, would be whether prior user would have
    to be anterior to the date of application or prior to the
    user by the Defendant-Appellant. In other words, the
    question before the Court would remain whether the
    situation on the date of application for registration
    alone would be relevant, or whether the developments
    in the period between this date and the date of grant of
    registration would have any bearing on the rights of
    the parties. All these considerations will be cast into a
    curial cauldron to be appreciated by the Court before
    which the suit is being contested. In these premises, we
    cannot conclude that a prima facie case has not been
    disclosed by the Plaintiff-Respondents.

    10. Since we are confronted with the legal propriety of
    a temporary injunction, we must abjure from going
    into minute details and refrain from discussing the
    case threadbare, in order to preclude rendering the
    suit itself an exercise in futility and the decision therein
    a foregone conclusion. All that we would say in the
    present Appeal is that since the Plaintiff-Respondents
    have alleged, and have prima facie supported with
    proof, that they had already been using their
    trademark well before the attempted user of an
    identical or closely similar trademark by the
    Defendant-Appellant, the former would be entitled to a
    temporary injunction, in light of the abovementioned
    ‘first in the market’ test. We find that the Plaintiff-

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    Respondents have made out a prima facie case. The
    two other factors in an interim injunction, namely the
    balance of convenience and an irreparable loss, are
    both in favour of the Plaintiff- Respondents, given the
    potential loss of goodwill and business they could
    suffer should an injunction be denied. The Defendant-
    Appellant has been injuncted from using the mark
    ROFOL since 2005, after having launched products
    bearing the mark only in the previous year, so the
    balance of convenience is in favour of allowing the
    injunction to continue. In Milmet, this Court had taken
    note of the fact that the unsuccessful litigating party
    had in the duration of the litigation started using
    another mark, and found that this would prima facie
    assume significance in assessing “irreparable loss”.

    11. For manifold and myriad reasons, we are of the
    opinion that the decision of the Trial Court, as
    affirmed by the First Appellate Court, is reasonable
    and judicious, and does not suffer from perversity by
    any dialectic that the Defendant-Appellant may proffer.
    The Appeal is accordingly dismissed, but with no order
    as to costs.” (emphasis supplied)

    47. Having noted the conclusion drawn by the Supreme Court, it is
    necessary to deal with the submission advanced by Mr. Sai Deepak that the
    ratio of the judgment in Neon Laboratories Ltd. (supra) is grounded on the
    fact that prior users are entitled to protection against the registered
    proprietors and the same is fully applicable to the present case.

    48. We agree with the conclusion of the learned Single Judge that the
    judgment of the Supreme Court is in the context of passing off action and
    the question as to whether the appellant had commenced manufacture of its
    goods using the mark ’20-20′ prior to the respondent no.2 would not be
    relevant in these proceedings. We also agree that the facts of the present

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    case are more in consonance with the judgment of the Madras High Court in
    Mohan Goldwater Breweries Pvt. Ltd. (supra), which has been followed by
    a learned Single Judge of this Court in the case of Enterprises Pvt. Ltd
    (supra), and further in the case of Radico Khaitan Ltd.(supra), wherein, a
    Coordinate Bench of this Court has in paragraphs 48 to 50 held as under:-

    “48. This Court is of the opinion that the judgment of
    the Apex Court in Neon Laboratories Ltd. Vs. Medical
    Technologies Ltd. & Ors.
    (supra) relied upon by
    learned counsel for the defendant is inapplicable to the
    facts of the present case as the said Apex Court did not
    give a final finding on the issue of whether prior use
    would have to be anterior to the date of application for
    registration and/or prior to the other party’s use. In
    fact, it left the issue open. The relevant portion of the
    said judgment
    is reproduced hereinbelow:-

    “2. As is to be expected, the assertion in the
    plaint is that the Defendant Appellant is
    marketing and passing off its products as
    that of the Plaintiff-Respondents.

    xxxx xxxx xxxx xxxx

    9. This Court approved the grant of an
    injunction in favour of the prior user.
    Additionally, in the recent decision in S. Syed
    Mohiden v. P. Sulochana Bai [S Syed
    Mohiden
    v. P. Sulochana Bai,
    MANU/SC/0576/2015 (2016) 2 SCC 683:
    (2015) 7 Scale 136] this Court has pithily
    underscored that the rights in a passing-off
    action emanate from common law and not
    from statutory provisions, nevertheless the
    prior user’s rights will override those of a
    subsequent user even though it had been
    accorded registration of its trade mark…

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    All these considerations will be cast into a
    curial cauldron to be appreciated by the
    Court before which the suit is being
    contested. In these premises, we cannot
    conclude that a prima facie case has not
    been disclosed by the respondent-plaintiffs.”

    xxxx xxxx xxxx xxxx

    50. In fact, neither Neon Laboratories Ltd. Vs. Medical
    Technologies Ltd. & Ors.
    (supra) nor S. Syed
    Mohidden Vs. P. Sulochana Bai
    (supra) or L.D.
    Malhotra Industries Vs. Ropi Industries
    (supra) are an
    authority for a defence under Section 34 of the Trade
    Marks Act, 1999 in an action for infringement of a
    registered trade mark.” (emphasis supplied)

    49. The facts as noted by us in paragraphs 22 to 27 above, of this
    judgment would reveal that the respondent no. 2 had diligently pursued its
    application before the Registrar for 17 years. It was finally decided on
    29.04.2025, when the opposition of the appellant was eventually dismissed.
    It is not a case where upon timely decision on opposition/registration in
    favour of respondent no. 2, it remained dormant without using the mark. It is
    only a year back that application for registration has been allowed. In any
    case, there was no reason for the respondent no. 2 to use the mark, in view
    of the stand taken by the appellant in its opposition application, which came
    to be decided only in the year 2025. As such, the delay in using the mark by
    the respondent no.2 is attributable to delays of the Trademark registry in
    processing the application and its pursuing the opposition /registration of the
    mark. This cannot be to the prejudice of the respondent no.2, who is
    admittedly the prior adopter of the impugned mark.

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    50. Mr. Sai Deepak has endeavoured to establish that there is an impasse
    in the present matter, as expressed by Kerly in his authoritative disquisition

    – Kerly’s Law of Trade Marks and Trade Names. However, we fail to see
    how such a situation ensues to the benefit of the appellant. From the relevant
    extract of Kerly’s Law of Trade Marks and Trade Names, already
    reproduced by us in paragraph 19 above, it is evident that the registered
    proprietor of a mark possesses a right to injunction against an infringement
    by a party claiming use and goodwill. Such a right arises from registration
    itself. What Kerly contemplates is that the registration of the mark cannot
    come to the defence of the proprietor of a mark in a passing off claim by the
    party claiming use and goodwill. In fact, in Thukral Mechanical Works
    (supra) a Coordinate Bench of this Court had examined the doctrinal
    paradox of ‘Kerly’s impasse’ in detail, and observed as under:-

    “179. We have spent considerable time reflecting on
    whether such an injunction, on the ground of infringement,
    can be granted even where the infringer has acquired
    goodwill by use of the infringing mark. Indisputably, the
    right to injunction, in a passing off action, is predicated on
    goodwill arising from use, whereas the right to injunction,
    following infringement, is a right arising from registration.
    This throws, into sharp relief, the oft cited plea that “user
    trumps registration” in trade mark matters.

    180. Kerly indisputably recognizes, in such a context, the
    existing of contrasting rights to obtain injunction; of the
    registrant on the basis of registration, and of the owner of
    goodwill on the basis of the goodwill earned.

    181. Is the law in India different? Does the owner of the
    goodwill have, on the basis of the goodwill earned, a right
    to block the entitlement of the registrant to obtain an
    injunction on the basis of infringement?

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    182. Again, indisputably, in our opinion, no such fetter is
    put in placed by the statute. The statutory position is, in this
    context, the same, under the 1958 TMMA and the 1999
    TMA. We, naturally, advert to the former, as the 1958
    TMMA is what concerns us.

    183. Section 28(1) of the 1958 TMMA confers, to a
    registrant of a validly registered trade mark, a right to
    obtain relief against infringement, which includes the right
    to an injunction. Any use of an identical, or deceptively
    similar, trade mark, by a person who has no registration
    therefor or other permission to so use the mark, is
    infringing, within the meaning of Section 29.

    184. Section 28(1) is, however, made subject to the other
    provisions of the 1958 TMMA. This would, therefore, make
    Section 28(1) subject to Section 27(2) as well as Section 33
    (which parallels Section 34 of the 1999 TMA).

    185. Section 27(2), undoubtedly, holds that nothing in the
    1958 TMMA affects the rights of action against any person
    for passing off his goods as those of another, or to obtain an
    injunction on that basis. That, however, only saves passing
    off actions and the right to obtain injunction in such cases.
    It does not derogate from the right conferred in Section
    28(1)
    .

    186. We may express it otherwise. The injunction that an
    owner of goodwill (let us call him X) can obtain against the
    registered proprietor of the mark (let us call him Y), by
    virtue of Section 27(2) on the ground of passing off, may
    affect the right of Y to further use the mark, but cannot
    affect the right of Y to obtain relief against infringement, on
    the basis of Section 28(1). This is because the right to relief,
    in a case of passing off, does not extend to undoing the
    registration granted to Y.

    187. Once the registration of Y thus remains inviolate, the
    right to obtain an injunction against any person who, not
    being a registered or permissive user thereof, uses an

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    identical or deceptively similar mark for identical goods,
    flowing from Section 29(1), 28(1) and 106 of the 1958
    TMMA, also stand preserved.

    188. The TMMA does not envisage goodwill to be a defence
    against injunction, where infringement is found to exist.

    189. The only protection against injunction, available to X
    (the owner of the goodwill), in such a case, is under
    Section 33 of the TMMA – corresponding to Section 34 of
    the 1999 TMA. It is only in such a case that “user trumps
    registration”. User is accorded priority over registration,
    therefore, only where the user, by the defendant is prior
    both to the user of the mark by the plaintiff as well as the
    registration of the mark in the plaintiff’s favour.”

    (emphasis supplied)

    51. It is apparent from the above that two separate rights to injunction
    exist in such a scenario- (i) the right of a proprietor of a registered mark
    against a party claiming use, in a matter of infringement, and (ii) the right of
    a party claiming use/goodwill against the proprietor of a registered mark in a
    matter of passing off. Both these rights prevailed in the facts of the case in
    Thukral Mechanical Works (supra). A reading of the judgment would also
    make it clear that the only protection against injunction available to a party
    claiming goodwill is under Section 34 of the Act, which contemplates that a
    user is accorded priority over a registration only when such user by a party
    is prior to the user of the mark by the registrant or the registration in its
    favour whichever is earlier. It is an undisputed fact that the respondent no. 2
    has not yet commenced the manufacturing of products under the impugned
    mark. However, having been granted the registration in its favour vide order
    dated 29.04.2025, which shall relate back to the date of application by the

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    respondent no. 2 for its mark – ’20-20′ i.e. 27.09.2007, the same would still
    be prior to the adoption and use, both, by the appellant. Hence, the appellant
    would still be unable to defeat the right over the impugned mark in
    respondent no. 2’s favour, which has accrued in consequence to its earlier
    adoption and application for registration of the impugned mark. As such, the
    reliance placed by Mr. Sai Deepak on the said judgment cannot enure to the
    benefit of the appellant.

    52. It is necessary to note at this point that the judgment in Thukral
    Mechanical Works
    (supra) was taken in appeal in SLP (C) No.9593/2026,
    wherein the Supreme Court vide order dated 25.03.2026, has endeavored to
    solve the dispute among the parties amicably through mediation and directed
    the parties to maintain status quo in the meantime, as existing before the
    impugned judgment.

    53. Yet another contention of the learned Senior Counsel for the appellant
    is that Section 18 of the Act has to be read harmoniously along with Section
    11
    and Section 34 of the Act. We find that the learned Single Judge had
    rightly held that this submission is inconsequential for the reason that there
    is no issue of passing off, for Section 11(3) (a) of the Act to apply.

    54. The impugned order also notes two other judgments in the cases of
    Kabushiki Kaisha Toshiba v. Tosiba Appliances Co., (2008) 10 SCC 766
    and Reckitt and Colman Overseas Health Limited (supra).
    The learned
    Single Judge also placed reliance on the judgment of the Bombay High
    Court in the case of Drums food international Pvt. Ltd. v. Euro Ice Cream
    & Anr.
    (2011) SCC OnLine Bom 817, which held that when the registration

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    of a trade mark is granted, the same must relate back to the date of
    application of the mark. It observes that use by any party while its
    application is pending, would not grant it any superior rights. The relevant
    paragraphs of the same read as under:

    “8. The right to have a mark registered is not
    dependent upon the actual use of the mark at the time
    of registration. Section 18(1) reads :-

    “18 Application for registration.- (1) Any
    person claiming to be the proprietor of a trade
    mark used or proposed to be used by him, who
    is desirous of registering it, shall apply in
    writing to the Registrar in the prescribed
    manner for registration of his trade mark.”

    9. To hold that a registered mark does not take
    precedence over the use of the mark after the date of
    the application for registration would render section
    18(1)
    otiose. The Act encourages proprietors to have
    their marks registered. If the plaintiff’s case is upheld,
    it would not only be contrary to, but destroy the object
    of the Act as it would positively discourage registration
    of trade marks.

    10. To uphold the plaintiff’s case would cause havoc
    and virtually erode the rights of the proprietors of
    trademarks. There is always a time-lag between an
    application for registration of a mark and the order
    registering the same. Applications for registration are
    in public domain. They are advertised. If Mr.
    Tulzapurkar’s submission is upheld, upon an
    application for registration being made and advertised,
    it would be possible for any person to use it
    immediately, thereby rendering the valuable rights of
    the registered proprietor in respect of the mark
    nugatory even before the mark is registered. This

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    would render an essential and substantial part of the
    Act redundant.

    xxx xxx xxx

    If I am right in the view I have taken, the expression
    “date of registration” in section 34(b) must mean the
    date of the application for registration for that is the
    date to which the registration, when granted, will
    relate. A view to the contrary would lead to an
    extremely peculiar situation. The date on which a mark
    is considered to be registered must be the same for
    infringement or for a passing off action. It would
    otherwise lead to conflicting orders in actions for
    infringement on the one hand and passing off actions
    on the other, which could never have been the intention
    of the Legislature.”

    55. Based on the consideration of the aforesaid judgments, the conclusion
    of the learned Single Judge in paragraphs 44 to 47 of the impugned order
    becomes relevant. The same reads as under:

    “44. Thus, in view of the overwhelming law clearly
    laid down in the aforesaid judgments that when two
    entities apply for a similar, identical or a deceptively
    similar mark, that too on a “proposed to be used”

    basis, under the provisions of the Section 18 of the Act,
    subsequent use of the marks applied for by one of the
    parties would not enure to its benefit in any manner
    and such prior use in the eyes of law shall be
    inconsequential. Thus, the only firm conclusion in such
    circumstances is that the senior adopter would oust the
    junior adopter for the purposes of registration under
    section 18 of the Act. It is pertinent to extract Section
    18
    of the Act hereunder:-

    18. Application for registration.– (1) Any
    person claiming to be the proprietor of a
    trade mark used or proposed to be used by

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    him, who is desirous of registering it, shall
    apply in writing to the Registrar in the
    prescribed manner for the registration of his
    trade mark.

    (2) A single application may be made for
    registration of a trade mark for different
    classes of goods and services and fee
    payable therefor shall be in respect of each
    such class of goods or services.

    (3) Every application under sub-section (1)
    shall be filed in the office of the Trade Marks
    Registry within whose territorial limits the
    principal place of business in India of the
    applicant or in the case of joint applicants
    the principal place of business in India of the
    applicant whose name is first mentioned in
    the application as having a place of business
    in India, is situate:

    Provided that where the applicant or any of
    the joint applicants does not carry on
    business in India, the application shall be
    filed in the office of the Trade Marks
    Registry within whose territorial limits the
    place mentioned in the address for service in
    India as disclosed in the application, is
    situate.

    (4) Subject to the provisions of this Act, the
    Registrar may refuse the application or may
    accept it absolutely or subject to such
    amendments, modifications, conditions or
    limitations, if any, as he may think fit.
    (5) In the case of a refusal or conditional
    acceptance of an application, the Registrar
    shall record in writing the grounds for such
    refusal or conditional acceptance and the
    materials used by him in arriving at his
    decision.

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    45. It would be incongruous to assume that as between
    two similar marks seeking registration on ‘proposed to
    be used’ basis, Section 18 of the Act would envisage
    two different situations, one for the applicant who
    would wait for the actual registration without using
    such mark and, the other, who, in the interregnum
    commences use of its mark without waiting for actual
    registration. If such situation is acceded to, then
    unscrupulous applicants would use such incongruity to
    oust the senior adopter/applicant from valid
    registration. Provisions of law cannot be read in a
    manner so as to defeat the aim of the Section or the Act
    itself. This would also be in consonance and
    conformity with Section 18 of the Act.

    46. Applying the settled propositions, it is clear that the
    respondent no.2 had applied for registration of mark
    “20-20” on 29.09.2007, while the appellant had
    applied on 04.10.2007, thus, undeniably making
    respondent no.2 the senior/prior adopter of the said
    mark. Consequently, the putting to use of the mark ’20-
    20′ by the appellant while manufacturing goods from
    the year 2009 would also be rendered inconsequential
    in terms of the aforesaid ratio which, in the considered
    opinion of this Court, is squarely applicable to the
    present case.

    47. The law as it stands today, has not been varied or
    tinkered with till date commencing from the judgment
    of the Madras High Court in Mohan Goldwater
    (supra) persuading this Court to disagree with the
    contentions raised by the appellant. Merely for the
    reason that it has taken 17 long years for the
    respondent no.2 to establish its claim for registration
    of the mark ’20- 20′ and in the meanwhile appellant
    had commenced its manufacture and use of the trade
    mark ’20-20′, will not, ipso facto, give any special
    benefit or treatment to the appellant and applying
    provisions of Section 18 of the Act, it is clear that such

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    user will not come in the way of the respondent no.2
    getting its mark registered. Clearly, Section 18 of the
    Act, does not postulate two different dates of
    registration, i.e., one for those who waited till
    registration and other for those who commenced
    manufacturing in the interregnum while the
    application was under consideration.”

    56. At this juncture, it is necessary to note the stand taken by the appellant
    in its response dated 01.08.2008 to the objection raised on the trade mark
    registration vide examination report dated 24.06.2008 wherein the appellant
    has stated as under:-

    “Reply to the Examination Report:-

    “…We are in receipt of the Examination Report
    No. U- 2829 dated July 2, 2008 pertaining to the
    above noted application.

    In reply to the examination report, we submit as
    under,
    Regarding paragraph 1 (objection under Section

    9)
    We submit that though the mark applied for,
    consists of numerals, it is inherently distinctive for
    the reason that the said numerals do not serve in
    the trade to designate the kind, quality, quantity,
    intended purpose, values, geographical origin or
    the time of production of the goods in question. In
    the given case, the mark applied for, taken as a
    whole, is inherently of a distinctive character, in
    as much as, it is capable of distinguishing the
    goods in respect of which the applicants are
    seeking registration thereof.

    Regarding paragraph 2 (objection under Section

    11)
    We submit that no earlier mark has been cited in
    the report. In the absence of any earlier mark
    having been cited in the report, the objection

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    raised under Section 11(1) is not maintainable.

    The mark applied for, is visually, phonetically and
    conceptually different from the pending marks
    cited in the report. In order to overcome the
    objection raised under Section 11 of the Act,
    applicants are prepared to restrict the
    specification of goods to ‘Biscuits’ only.

    In view of the above, you are requested to waive
    the objections and accept the application for
    advertisement in the Journal…”

    57. The learned Single Judge examined the above and held as under:

    “49. On a perusal of the aforesaid statements it is
    clear that in order to overcome the objections
    under Sections 9 and 11 of the Act, the appellant
    had clearly stated that the rival marks are
    phonetically, visually and conceptually distinct
    from one and another and also stated that it
    would restrict its applicability of the mark ’20-20′
    to Biscuits only. If that is so, it is beyond
    comprehension as to how the very same appellant
    who obtained registration of mark ’20-20′ in its
    favour, is now contending that the mark ’20-20′ of
    the respondent no.2 is deceptively similar and
    cannot be registered on the ground that (i) the
    appellant is a prior user of the mark ’20-20′ and

    (ii) the mark of respondent no.2 is identical or
    deceptively similar to that of the appellant. This is
    a classic case of a party approbating and
    reprobating at the same time. This is
    impermissible in law. Such a stand was repelled
    and rejected by this Court in Radico Khaitan
    (supra).”

    58. The learned Single Judge observed that it is to overcome the
    objections under Section 9 and Section 11 of the Act that the appellant stated

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    that the rival marks are phonetically, visually and conceptually distinct from
    one and another and also that it would restrict its applicability of the mark
    ’20-20′ to biscuits only. The learned Single Judge was of the opinion that
    thus, the very same appellant, who obtained registration of the mark ’20-20′
    in its favour cannot now contend that the mark of ’20-20′ of the respondent
    no. 2 is deceptively similar and cannot be registered. As such, in the facts of
    the case, the contentions on behalf of the appellant with regard to Section 9,
    Section 11 and Section 34 of the Act were rejected. We agree with this
    conclusion. The appellant having already taken a stand as stated above in its
    response to the examination report dated 24.06.2008, it cannot now be
    allowed to claim rights on the same mark ’20-20′ and challenge the
    registration granted to the respondent No. 2, on the ground that the marks
    are deceptively similar. The attempt of the appellant amounts to approbating
    and reprobating its stand, which is impermissible in law. In fact, this can
    standalone be a ground to dislodge the appellant from pursuing the action of
    passing off. In this regard, we may refer to the judgment of a Coordinate
    Bench of this Court in Raman Kwatra and Anr. v. KEI Industries Limited,
    2023:DHC:83-DB relevant part of which reads as under:-

    “43. We also find merit in the appellant’s contention
    that a party, that has obtained the registration of a
    trademark on the basis of certain representation and
    assertions made before the Trade Marks Registry,
    would be disentitled for any equitable relief by
    pleading to the contrary. The learned Single Judge had
    referred to the decision in the case of Telecare
    Networks India Pvt. Ltd. v. Asus Technology Pvt. Ltd.

    (supra) holding that after grant of registration neither
    the Examination Report nor the plaintiff’s reply would
    be relevant. We are unable to agree with the said view.

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    In that case, the Court had also reasoned that that
    there is no estoppel against statute. Clearly, there is no
    cavil with the said proposition; however, the said
    principle has no application in the facts of the present
    case. A party that has made an assertion that its mark
    is dissimilar to a cited mark and obtains a registration
    on the basis of that assertion, is not to be entitled to
    obtain an interim injunction against the proprietor of
    the cited mark, on the ground that the mark is
    deceptively similar. It is settled law that a person is not
    permitted to approbate and reprobate. A party making
    contrary assertions is not entitled to any equitable
    relief.”

    59. We see no infirmity in the conclusion drawn by the learned Single
    Judge. The respondent no.2 having diligently pursued its claim for
    registration of the mark ’20- 20′, the appellant commencing its manufacture
    and use of the same mark in the interregnum, will not give any special
    benefit or treatment to the appellant, and will not usurp the registration of
    the respondent no.2.

    60. In view of the foregoing discussion, we see no reason to interfere with
    the impugned judgment. The appeal is dismissed, along with the pending
    applications.

    V. KAMESWAR RAO, J

    MANMEET PRITAM SINGH ARORA, J
    JULY 28, 2026
    rt

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