“Taste Cannot Be Greater Than Life”: Go Spiritual Founder Calls for Ahimsa, Compassion and Respect for Every Living Being

Mumbai/New Delhi: Sonu Tyagi, award-winning writer, director and producer and Founder of Go Spiritual and Approach Entertainment Group, has strongly countered Congress leader Rahul Gandhi’s claim that “80% of Indians are non-vegetarian” and his remark that “Indian non-vegetarian food is delicious,” calling the 80% assertion a sweeping and misleading representation of India’s complex food habits and questioning why the life of an animal should be reduced to a matter of taste.

Gandhi made the remarks amid discussion over the vegetarian menu served at the BRICS Summit in New Delhi. Tyagi said both statements deserve scrutiny—not from a political perspective, but from the standpoint of facts, India’s spiritual traditions and compassion towards animals.

“The claim that 80% of Indians are non-vegetarian is a sweeping way of presenting an extremely diverse country. Where does this 80% figure come from? India cannot be reduced to one convenient statistic. And describing non-vegetarian food as ‘delicious’ is a personal preference, not a universal truth,” Tyagi said.

Available survey evidence presents a considerably more complex picture. A nationally representative Pew Research Center survey of 29,999 Indian adults found that 39% identify as vegetarian, while 61% do not. More significantly, 81% of Indians limit meat consumption in some way—by being vegetarian, avoiding certain meats or abstaining from meat on particular days. Among Hindus, 44% identify as vegetarian, while 83% either identify as vegetarian or restrict meat in some form.

“Not identifying as strictly vegetarian does not mean that someone regularly eats meat or that non-vegetarian food defines their diet,” Tyagi said. “India has strict vegetarians, predominantly vegetarian families, occasional meat eaters and millions who abstain on religious days or avoid particular meats. Calling all of this ‘80% non-vegetarian India’ creates a misleading picture.”

Tyagi said the issue becomes even more important when viewed through India’s Hindu and Sanatan spiritual heritage. Hindu society has diverse regional food traditions, including both vegetarian and non-vegetarian practices, but Ahimsa, Karuna, Daya, Sattvic living, fasting, vegetarian Prasad and respect for living beings have deep roots within Hindu and Sanatan Dharma.

“Hindus constitute India’s largest religious community, and there is enormous diversity within Hindu society. But we should not allow that diversity to erase the higher spiritual ideals of Ahimsa and Karuna. Sanatan Dharma encourages us to expand our consciousness and compassion towards all living beings,” Tyagi said.

Responding specifically to Gandhi’s “delicious” remark, Tyagi said: “Taste Cannot Be Greater Than Life. Something may taste delicious to a person, but what was the cost to another living creature? Should an animal lose its entire life for a few moments of pleasure on our tongue? Animals experience fear, pain and the instinct to survive. Spirituality asks us to recognise that life.”

He added that India has one of the world’s richest vegetarian culinary traditions, encompassing countless preparations based on vegetables, pulses, grains, millets, fruits, dairy products and traditional Sattvic foods.

“Why should India feel apologetic about serving vegetarian food to world leaders? India can offer extraordinary cuisine without taking an animal’s life. That should be celebrated as a strength of Indian civilisation, not treated as inadequate representation,” Tyagi said.

Tyagi clarified that Go Spiritual does not believe in imposing vegetarianism or attacking people for their food choices.

“We advocate; we do not impose. We appeal; we do not threaten. A vegetarian does not automatically become a better human being, and a non-vegetarian should never be hated or humiliated. But freedom of choice does not mean that we stop discussing the ethical consequences of our choices.”

Through its Go Veg campaign, Go Spiritual advocates vegetarianism, Ahimsa and animal compassion through awareness and voluntary transformation.

“Even if 80% were non-vegetarian, would that make killing an animal compassionate? Morality cannot be decided by percentages. Majority behaviour does not automatically become an ethical ideal. Human consciousness evolves when we question whether our choices cause unnecessary suffering,” Tyagi said.

He concluded: “Rahul Gandhi is entitled to his personal food preferences, like every Indian. But India is greater than an ‘80% non-vegetarian’ statistic. Indian cuisine is greater than meat. And life is greater than taste. An animal’s life is greater than a few moments of taste. Let us choose compassion whenever we have the choice.”

Sonu Tyagi is an award-winning writer, director and producer and Founder of Go Spiritual and Approach Entertainment Group. With more than two decades of experience across media, journalism, advertising, public relations, films and entertainment, Tyagi advocates spirituality, humanity, vegetarianism, Ahimsa, animal compassion and mental-health awareness. He believes spirituality should extend beyond rituals and become visible in everyday choices, relationships and the way human beings treat other living beings. Sonu Tyagi

Go Spiritual is a Spiritual and Wellness Organization working across Spirituality, Philanthropy & Social Causes, Spiritual Awareness, Mental Health & Wellness, Ayurveda & Holistic Living, Spiritual Tourism, Media and Events. Through its Go Veg campaign, the organisation promotes vegetarianism, Ahimsa, kindness towards animals and conscious living through awareness rather than force. Its media initiative, Go Spiritual News Magazine & App, focuses on spirituality, wellness, humanity and positive social change.

Approach Entertainment Group, founded by Sonu Tyagi, is an award-winning entertainment, media and communications group. Approach Entertainment works across Celebrity & Talent Management, Film Productions, Advertising & Corporate Film Productions, Film Marketing, Events and Entertainment Marketing. Approach Communications is an award-winning PR, Digital and Integrated Communications Agency, while Approach Bollywood is a Bollywood & Entertainment Newswire, Portal & App. Approach Entertainment Approach Communications Approach Bollywood

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The post Sonu Tyagi Counters Rahul Gandhi’s ‘80% Indians Are Non-Vegetarian’ Claim and ‘Non-Veg Food Is Delicious’ Remark first appeared on Go Spiritual News Magazine & App .

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“स्वाद जीवन से बड़ा नहीं हो सकता”: गो स्पिरिचुअल के संस्थापक ने अहिंसा, करुणा और हर जीव के प्रति सम्मान की अपील की

मुंबई/नई दिल्ली: अवार्ड-विनिंग लेखक, निर्देशक और निर्माता तथा गो स्पिरिचुअल और अप्रोच एंटरटेनमेंट ग्रुप के संस्थापक सोनू त्यागी ने कांग्रेस नेता राहुल गांधी के “80% भारतीय नॉन–वेज हैं” और “भारत का नॉन–वेज खाना स्वादिष्ट है” वाले बयान पर कड़ा जवाब दिया है। सोनू त्यागी ने कहा कि भारत जैसे विशाल और अलग-अलग खान-पान की परंपराओं वाले देश को केवल 80% के एक आंकड़े में समेटना सही नहीं है। उन्होंने कहा कि खाने का स्वाद किसी जीव के जीवन से बड़ा नहीं हो सकता।

राहुल गांधी ने नई दिल्ली में ब्रिक्स शिखर सम्मेलन के दौरान परोसे गए शाकाहारी खाने को लेकर चल रही चर्चा के बीच यह बयान दिया। इस पर सोनू त्यागी ने कहा कि इस मुद्दे को केवल राजनीति के नजरिए से नहीं, बल्कि तथ्यों, भारत की आध्यात्मिक परंपराओं, अहिंसा और पशुओं के प्रति करुणा के नजरिए से भी देखने की जरूरत है।

सोनू त्यागी ने कहा, “80% भारतीय नॉन–वेज हैं, यह आंकड़ा आखिर आया कहां से? भारत बहुत बड़ा और विविध देश है। यहां हर राज्य, हर क्षेत्र और यहां तक कि अलग–अलग परिवारों की खाने की आदतें अलग हैं। भारत को केवल एक आंकड़े से नहीं समझा जा सकता। इसी तरह ‘नॉन–वेज खाना स्वादिष्ट है’ किसी व्यक्ति की अपनी पसंद हो सकती है, लेकिन इसे हर भारतीय की पसंद नहीं कहा जा सकता।”

उपलब्ध सर्वे के आंकड़े भी भारत की खाने की आदतों की अलग तस्वीर दिखाते हैं। प्यू रिसर्च सेंटर द्वारा 29,999 भारतीय वयस्कों पर किए गए राष्ट्रीय सर्वे के अनुसार 39% भारतीयों ने खुद को शाकाहारी बताया। सर्वे में यह भी सामने आया कि 81% भारतीय किसी न किसी रूप में मांस खाने पर रोक या सीमा रखते हैं। वे या तो पूरी तरह शाकाहारी हैं, कुछ प्रकार का मांस नहीं खाते या कुछ खास दिनों में मांसाहार नहीं करते। हिंदुओं में 44% लोगों ने खुद को शाकाहारी बताया, जबकि 83% हिंदू या तो शाकाहारी हैं या किसी न किसी रूप में मांस खाने पर रोक रखते हैं।

सोनू त्यागी ने कहा, “कोई व्यक्ति खुद को पूरी तरह शाकाहारी नहीं बताता, इसका मतलब यह नहीं कि वह रोज नॉन–वेज खाता है। भारत में बड़ी संख्या में ऐसे परिवार हैं जिनका रोज का भोजन शाकाहारी है, लेकिन वे कभी–कभी नॉन–वेज खाते हैं। करोड़ों लोग धार्मिक दिनों, व्रत, त्योहारों और खास अवसरों पर नॉन–वेज नहीं खाते। ऐसे सभी लोगों को एक साथ जोड़कर ‘80% नॉन–वेज भारत’ कहना पूरी तस्वीर नहीं दिखाता।”

उन्होंने कहा कि इस बहस को हिंदू और सनातन धर्म की आध्यात्मिक परंपराओं के नजरिए से भी समझना चाहिए। हिंदू समाज में अलग-अलग क्षेत्रों की अपनी भोजन परंपराएं हैं और इस विविधता का सम्मान होना चाहिए। लेकिन इसके साथ ही अहिंसा, करुणा, दया, सात्विक भोजन, व्रत, शाकाहारी प्रसाद और हर जीव के प्रति सम्मान हिंदू और सनातन परंपरा में गहराई से जुड़े हुए हैं।

सोनू त्यागी ने कहा, “हिंदू और सनातन धर्म हमें केवल पूजा–पाठ नहीं सिखाते, बल्कि दया, करुणा और अहिंसा भी सिखाते हैं। हमारी आध्यात्मिक परंपरा हमें अपने साथ–साथ दूसरे जीवों के जीवन का भी सम्मान करना सिखाती है। अलग–अलग भोजन परंपराओं का सम्मान होना चाहिए, लेकिन अहिंसा और करुणा जैसे मूल आदर्शों को भी नहीं भूलना चाहिए।”

राहुल गांधी के “नॉन–वेज खाना स्वादिष्ट है” वाले बयान पर सोनू त्यागी ने कहा, “स्वाद जीवन से बड़ा नहीं हो सकता। कोई चीज हमें स्वादिष्ट लग सकती है, लेकिन हमें यह भी सोचना चाहिए कि उस स्वाद के लिए किसी दूसरे जीव ने क्या कीमत चुकाई। क्या हमारी जीभ के कुछ मिनट के स्वाद के लिए किसी जानवर का पूरा जीवन खत्म हो जाना चाहिए? पशुओं को भी दर्द होता है, उन्हें भी डर लगता है और वे भी जीना चाहते हैं।”

उन्होंने कहा कि भारत के पास दुनिया की सबसे समृद्ध शाकाहारी भोजन परंपराओं में से एक है। देश के अलग-अलग हिस्सों में सब्जियों, दालों, अनाज, मोटे अनाज, फलों, दूध से बने खाद्य पदार्थों और सात्विक भोजन की हजारों स्वादिष्ट चीजें उपलब्ध हैं।

सोनू त्यागी ने कहा, “दुनिया के नेताओं को शाकाहारी भोजन परोसने पर भारत को शर्मिंदा होने की क्या जरूरत है? हमें तो इस पर गर्व होना चाहिए। भारत बिना किसी जीव की जान लिए दुनिया को शानदार और स्वादिष्ट भोजन परोस सकता है। यह हमारी कमजोरी नहीं, बल्कि हमारी संस्कृति और भोजन परंपरा की ताकत है।”

उन्होंने साफ किया कि गो स्पिरिचुअल किसी व्यक्ति पर शाकाहार थोपने में विश्वास नहीं करता। सोनू त्यागी ने कहा, “हम समझाते हैं, थोपते नहीं। हम अपील करते हैं, धमकी नहीं देते। केवल शाकाहारी होने से कोई इंसान अपने आप अच्छा नहीं बन जाता और नॉन–वेज खाने वाले व्यक्ति से नफरत करना या उसका अपमान करना भी सही नहीं है। लेकिन अपनी पसंद की आजादी का मतलब यह नहीं है कि हम अपने खाने से जुड़े नैतिक सवालों पर बात ही न करें।”

अपने गो वेज अभियान के माध्यम से गो स्पिरिचुअल शाकाहार, अहिंसा, पशुओं के प्रति दया और करुणा को जागरूकता के जरिए बढ़ावा दे रहा है।

सोनू त्यागी ने कहा, “मान लीजिए कि 80% वाला आंकड़ा सही भी हो, तब भी क्या ज्यादा लोगों के किसी चीज को करने से वह सही और करुणामय हो जाती है? नैतिकता का फैसला प्रतिशत से नहीं होता। जब हमारे पास ऐसे भोजन के विकल्प मौजूद हैं जिनके लिए किसी जानवर की जान नहीं जाती, तो हमें करुणा वाले विकल्प के बारे में जरूर सोचना चाहिए।”

उन्होंने कहा, “राहुल गांधी को अपनी पसंद का खाना खाने का पूरा अधिकार है, जैसे हर भारतीय को है। लेकिन भारत केवल ‘80% नॉन–वेज’ का आंकड़ा नहीं है। भारतीय भोजन केवल मांसाहार नहीं है। और सबसे बड़ी बात—जीवन स्वाद से बड़ा है। किसी जानवर का पूरा जीवन हमारी जीभ के कुछ मिनट के स्वाद से कहीं ज्यादा कीमती है। जहां हमारे पास विकल्प हो, वहां हमें करुणा को चुनना चाहिए।”

सोनू त्यागी एक अवार्ड–विनिंग लेखक, निर्देशक और निर्माता तथा गो स्पिरिचुअल और अप्रोच एंटरटेनमेंट ग्रुप के संस्थापक हैं। उन्हें मीडिया, पत्रकारिता, विज्ञापन, जनसंपर्क, फिल्म और मनोरंजन के क्षेत्र में दो दशकों से अधिक का अनुभव है। वे अध्यात्म, मानवता, शाकाहार, अहिंसा, पशुओं के प्रति करुणा और मानसिक स्वास्थ्य के लिए लगातार आवाज उठाते रहे हैं। उनका मानना है कि अध्यात्म केवल पूजा-पाठ तक सीमित नहीं होना चाहिए, बल्कि हमारे रोजमर्रा के जीवन और हर जीव के प्रति हमारे व्यवहार में भी दिखाई देना चाहिए। सोनू त्यागी

गो स्पिरिचुअल एक आध्यात्मिक और स्वास्थ्य संगठन है, जो अध्यात्म, परोपकार और सामाजिक कार्य, आध्यात्मिक जागरूकता, मानसिक स्वास्थ्य, आयुर्वेद और प्राकृतिक जीवन, आध्यात्मिक पर्यटन, मीडिया और आयोजनों के क्षेत्र में काम करता है। अपने गो वेज अभियान के माध्यम से संगठन शाकाहार, अहिंसा, पशुओं के प्रति दया और जागरूक जीवनशैली को बढ़ावा दे रहा है। गो स्पिरिचुअल न्यूज़ मैगज़ीन एवं ऐप के माध्यम से संगठन अध्यात्म, स्वास्थ्य, मानवता और सकारात्मक सामाजिक बदलाव से जुड़ी सामग्री लोगों तक पहुंचा रहा है।

सोनू त्यागी द्वारा स्थापित अप्रोच एंटरटेनमेंट ग्रुप एक अवार्ड-विनिंग मनोरंजन, मीडिया और संचार समूह है। अप्रोच एंटरटेनमेंट सेलिब्रिटी एवं टैलेंट मैनेजमेंट, फिल्म निर्माण, विज्ञापन एवं कॉरपोरेट फिल्म निर्माण, फिल्म मार्केटिंग, आयोजन और एंटरटेनमेंट मार्केटिंग के क्षेत्र में काम करता है। अप्रोच कम्युनिकेशंस एक अवार्ड-विनिंग जनसंपर्क, डिजिटल और इंटीग्रेटेड कम्युनिकेशंस एजेंसी है, जबकि अप्रोच बॉलीवुड एक बॉलीवुड एवं एंटरटेनमेंट न्यूज़वायर, पोर्टल और ऐप है।

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New Delhi: Prime Minister Narendra Modi turned 76 on September 17, 2026, with birthday wishes coming from across India’s political and public life. Born on September 17, 1950, in Vadnagar, Gujarat, Modi has spent more than two decades in elected executive office, first as Chief Minister of Gujarat and, since 2014, as Prime Minister of India.

For a spiritual and wellness publication, however, his birthday also offers an occasion to look at a distinctive dimension of his years in national leadership: the prominent place given to Yoga, pilgrimage centres, temples, Buddhist heritage, Indian philosophy and the idea of “seva” — service — as part of the country’s cultural conversation.

Modi has himself spoken publicly about spirituality as an influence on his life. In an interaction published by the Prime Minister’s Office, he recalled that his inclination towards spirituality began at a young age and referred to the Ramakrishna Paramahamsa and Swami Vivekananda principle of “Jan Seva Hi Prabhu Seva” — service to people is service to the Divine — as an important inspiration.

That relationship between spirituality and service has continued to appear in his public language. In 2026, while speaking at the inauguration of Seva Teerth and Kartavya Bhavan in New Delhi, Modi invoked the idea of “Seva Paramo Dharmah”, describing service as a fundamental duty and connecting governance with responsibility towards people.

The spiritual theme is visible even in some of the events surrounding his birthday this year. In Varanasi, his Lok Sabha constituency and one of Hinduism’s most sacred cities, 76 priests performed a Ganga Abhishek to mark his 76th birthday. In Gujarat, religious and community programmes included prayers, diya-lighting and other events. Separately, public-service campaigns around the birthday have included health camps, blood donation, cleanliness and plantation activities.

Taking Yoga From India to the World

Perhaps the most internationally visible spiritual and wellness initiative associated with Modi’s premiership has been the International Day of Yoga.

During his address to the United Nations General Assembly in September 2014, Modi proposed an International Day of Yoga. The UN General Assembly subsequently adopted June 21 as the International Day of Yoga, with 177 countries co-sponsoring the resolution. The first International Day of Yoga was observed in 2015, with Modi leading a mass yoga programme in New Delhi.

Over the years, he has repeatedly presented Yoga not simply as physical exercise but as a holistic tradition connecting the body, mind, individual consciousness and wellbeing. In June 2026, he again highlighted Yoga’s roots in India’s spiritual heritage, while also sharing a Sanskrit verse honouring Maharishi Patanjali and stressing Yoga’s role in keeping the body healthy and the mind calm.

The globalisation of Yoga is significant from a spiritual perspective because it has taken an ancient Indian discipline into public spaces, schools, institutions and communities around the world. Yoga today is practised in many different religious, secular, fitness and wellness contexts, but its philosophical origins remain deeply connected with India’s spiritual traditions.

Kashi Vishwanath Dham: Reconnecting a Sacred City

Another major initiative during Modi’s tenure has been the redevelopment of the Shri Kashi Vishwanath Dham in Varanasi.

When Modi inaugurated the redeveloped complex in December 2021, he described it as more than a physical structure, calling it a symbol of India’s Sanatan culture and spiritual heritage. The project significantly transformed the area surrounding the historic Kashi Vishwanath Temple and improved connectivity between the temple and the Ganga.

Kashi occupies a unique place in India’s spiritual imagination. For millions of devotees, it is not simply a destination but a teerth — a sacred space associated with Lord Shiva, liberation, knowledge and the timeless relationship between life and death.

The redevelopment of pilgrimage infrastructure in Kashi has also represented a broader policy approach described by the government as “Virasat Bhi, Vikas Bhi” — heritage alongside development. In June 2026, Modi said that efforts ranging from bringing antiquities back to India to strengthening spiritual and pilgrimage infrastructure were intended to reconnect people with India’s traditions.

Mahakal Lok and the Spiritual Consciousness of Ujjain

The development of Shri Mahakal Lok in Ujjain has been another prominent spiritual heritage project associated with Modi’s tenure.

While dedicating the first phase of the project in 2022, Modi linked the restoration and development of India’s pilgrimage centres with the revival of cultural and spiritual consciousness. His address also referred to work at Kashi Vishwanath, Somnath, Kedarnath-Badrinath and other places of faith.

Ujjain, home to the Mahakaleshwar Jyotirlinga, has been a centre of Hindu spirituality, Shaivism, pilgrimage and learning for centuries. The Mahakal Lok project sought to expand the experience and infrastructure around this ancient centre of worship while presenting its religious stories and symbolism to contemporary visitors.

Kedarnath and the Legacy of Adi Shankaracharya

In the Himalayas, the redevelopment of Kedarnath Dham has similarly combined pilgrimage infrastructure with the restoration of spiritual heritage.

In November 2021, Modi inaugurated the reconstructed Samadhi of Adi Shankaracharya and unveiled a statue of the philosopher-saint at Kedarnath. During his address, he spoke about Adi Shankaracharya’s contribution to Indian philosophy and his emphasis on human welfare and a holistic understanding of life.

The symbolism is significant. Adi Shankaracharya occupies an extraordinary position in India’s philosophical history, particularly in the Advaita Vedanta tradition, and is traditionally associated with the revival and consolidation of important spiritual centres across India.

For modern pilgrims, improved infrastructure at places such as Kedarnath can make difficult sacred journeys more accessible, although development in ecologically sensitive Himalayan regions also requires continuing attention to environmental sustainability and carrying capacity.

Ayodhya and the Ram Mandir

The consecration of Ram Lalla at the Ram Mandir in Ayodhya on January 22, 2024 became one of the most prominent religious events of Modi’s premiership.

Ahead of the Pran Pratishtha ceremony, Modi announced that he would undertake an 11-day special spiritual observance, describing his role in the ceremony as a major responsibility and speaking about preparing himself spiritually for the occasion.

The Ram Mandir has profound religious significance for its devotees and has also been at the centre of a long and politically consequential historical dispute. Its consecration therefore carried religious, cultural and political meanings that different Indians may interpret differently. From a spiritual perspective, however, Ayodhya’s renewed prominence has brought the teachings and symbolism associated with Lord Ram — including dharma, maryada, duty, sacrifice and service — back into widespread public discussion.

India’s Buddhist Heritage and the Message of Compassion

Modi’s cultural-spiritual outreach has not been limited to Hindu pilgrimage traditions. His government has also highlighted India’s connection with Buddhism and Lord Buddha’s teachings.

In 2026, Modi inaugurated an international exposition of sacred Piprahwa relics associated with Bhagwan Buddha in New Delhi. Speaking there, he described India’s connection with Buddhist countries as extending beyond diplomacy and economics to bonds of faith and spirituality. He also pointed to infrastructure and visitor facilities being developed at Buddhist sites including Bodh Gaya, Sarnath, Shravasti, Kapilvastu, Kushinagar, Sanchi and others.

In July 2026, Modi welcomed Sarnath’s inscription on the UNESCO World Heritage List, highlighting its association with Buddha and the ideals of wisdom, compassion and harmony.

Buddhism gives India a particularly powerful spiritual connection with many countries across Asia. Buddha’s teachings of compassion, mindfulness, the Middle Path and freedom from suffering also resonate strongly with contemporary conversations around inner wellbeing and mental peace.

Spirituality Beyond Ritual

The larger spiritual question raised by these initiatives goes beyond the construction or redevelopment of temples and pilgrimage corridors.

Indian spirituality has traditionally placed great emphasis on the transformation of the individual. Temples, sacred rivers, pilgrimages, Yoga, meditation and rituals can provide pathways, but the deeper teachings repeatedly return to values such as seva, compassion, self-discipline, truthfulness, detachment, humility and concern for others.

That makes the idea of service particularly relevant on a birthday.

The observance of Modi’s 76th birthday through some programmes centred on service, health, cleanliness, plantation and community activity reflects an interpretation of spirituality in which worship is accompanied by action.

As Prime Minister Narendra Modi completes 76 years of life, his years in office have coincided with a highly visible revival and redevelopment of several of India’s major spiritual and cultural centres and with efforts to give traditions such as Yoga a wider global platform. Supporters see these initiatives as a renewed assertion of India’s civilisational heritage, while debates around the relationship between religion, culture, politics and the state remain part of India’s democratic discourse.

For Go Spiritual, the enduring message of any spiritual journey remains larger than an individual or a government: spirituality ultimately finds its deepest expression when inner awareness becomes compassion, responsibility and service to humanity.

On Prime Minister Narendra Modi’s birthday, that timeless Indian idea — Seva as Sadhana, service as a spiritual practice — offers a message that can extend beyond politics and speak to everyone.

The post Narendra Modi at 76: From Yoga to Kashi, Ayodhya and Kedarnath, Taking India’s Spiritual Heritage to the World first appeared on Go Spiritual News Magazine & App .

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Go Spiritual says the festival of Vighnaharta is not only about bringing Ganesha home, but also about overcoming ego, anger, greed and negativity while embracing wisdom, compassion and a more spiritual way of life

Mumbai/New Delhi: As homes, temples and public pandals prepare to welcome Lord Ganesha, Ganesh Chaturthi 2026 offers an opportunity to celebrate not only one of India’s most loved festivals, but also its deeper spiritual message. This year, Ganesh Chaturthi falls on Monday, September 14, beginning the Ganeshotsav celebrations that culminate with Ganesh Visarjan on Anant Chaturdashi.

For Go Spiritual, Ganesh Chaturthi is much more than the installation of a beautiful Ganesha idol, elaborate decorations, sweets, music and processions. The festival carries a timeless message for modern life: before asking Vighnaharta, the remover of obstacles, to remove difficulties from our path, we should also identify the obstacles that exist within ourselves.

Ego, anger, jealousy, greed, hatred, fear, intolerance and uncontrolled desires can become some of the biggest obstacles in human life. Ganesh Chaturthi can therefore become a period of inner reflection—a time to ask what we need to remove from our minds and lives to become calmer, kinder and wiser human beings.

Lord Ganesha is traditionally worshipped as Vighnaharta, the remover of obstacles, and as a deity associated with wisdom, intelligence, prosperity and auspicious new beginnings. Ganesh Chaturthi marks his birth and is celebrated with great devotion across India, with especially prominent celebrations in Maharashtra and several other states.

Every aspect of Lord Ganesha can also inspire spiritual reflection. His large head reminds us to think with wisdom; his large ears can remind us to listen more carefully; and his small eyes can represent concentration and focus. His association with new beginnings reminds us that transformation is always possible. Whatever mistakes we may have made in the past, spiritual life gives us an opportunity to begin again with greater awareness.

In today’s world, this message has particular relevance. People are surrounded by constant information, competition, social-media comparisons, material ambitions and everyday stress. We often ask for external success without first creating inner peace. We want obstacles outside us to disappear while sometimes ignoring anger, anxiety, ego and negativity within.

Ganesh Chaturthi reminds us that real success is not only about achieving more; it is also about becoming better.

The festival traditionally begins with the installation of Ganesha murtis in homes and public pandals. Devotees offer prayers, flowers and sweets, particularly modaks, and participate in aartis and community celebrations. The festival eventually concludes with Ganesh Visarjan, when the murti is taken in procession for immersion, accompanied by the beloved chant of “Ganpati Bappa Morya.”

Visarjan itself carries a profound spiritual lesson.

We welcome Ganesha with enormous love, worship him for several days and then finally allow the physical form to go. Symbolically, this can remind us of one of spirituality’s most important truths: everything in the material world is temporary.

Possessions, positions, success, difficulties and even circumstances change with time. Visarjan can teach us to love deeply without becoming permanently attached to physical forms. The murti returns to nature, but devotion remains within the heart.

Go Spiritual also believes that a festival dedicated to the Divine should encourage greater respect for nature and all living beings. Devotion and environmental responsibility should complement each other. Choosing eco-conscious celebrations, reducing unnecessary waste, avoiding pollution and treating animals and the natural world with compassion can make Ganeshotsav even more meaningful.

The spiritual meaning of Ganesh Chaturthi can also extend into our homes and relationships. Removing obstacles should include removing bitterness between family members, forgiving where possible, listening to one another and making space for compassion. A prayer before Lord Ganesha becomes even more meaningful when it inspires positive change in our everyday behaviour.

The festival also has a powerful tradition of bringing communities together. Public Ganesh celebrations became an important vehicle for social unity during India’s freedom movement, particularly after Lokmanya Bal Gangadhar Tilak helped transform Ganeshotsav into a major public celebration in the late nineteenth century. Today, that spirit of togetherness can be carried forward through community service, kindness, charity and support for people who need help.

Go Spiritual believes devotees can make this Ganesh Chaturthi a personal spiritual beginning. Along with praying for prosperity, success and the removal of difficulties, people can make a simple inner resolution: remove one negative habit and adopt one positive quality.

Replace anger with patience. Replace ego with humility. Replace hatred with compassion. Replace excessive desire with contentment. Replace indifference with kindness. Replace fear with faith.

That may be among the most meaningful offerings we can make to Lord Ganesha.

Sonu Tyagi, Founder of Go Spiritual and Approach Entertainment, believes spirituality should move beyond rituals and become visible in everyday life. An award-winning writer, director and producer with more than two decades of experience in media, communications, advertising, films and entertainment, Tyagi advocates humanity, spiritual awareness, vegetarianism, non-violence, animal compassion and mental-health awareness.

Go Spiritual is a Spiritual and Wellness Organization working across spirituality, philanthropy and social causes, spiritual awareness, mental health and wellness, Ayurveda and holistic living, spiritual tourism, media and events. Through Go Spiritual News Magazine & App, the organisation aims to bring spiritual wisdom into contemporary life through content focused on spirituality, wellness, humanity, compassion and conscious living.

As millions welcome Ganesha with the words “Ganpati Bappa Morya,” Go Spiritual’s message for Ganesh Chaturthi is simple: welcome Lord Ganesha into your home, but also allow his wisdom to enter your mind and heart. Pray for the obstacles ahead to disappear—but also work to remove the anger, ego, greed and negativity within. That is where the deeper journey of Vighnaharta begins.

Ganpati Bappa Morya!

Go Spiritual Organization: www.gospiritualindia.org
Go Spiritual News Magazine & App: www.gospiritualindia.in

The post Ganesh Chaturthi 2026: Welcome Lord Ganesha by Removing the Obstacles Within first appeared on Go Spiritual News Magazine & App .

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Mumbai: What happens when a man surrounded by wealth, political power, security, expensive cars and social recognition suddenly leaves everything behind and walks onto the street as someone nobody recognises? For Maharashtra BJP MLA Parag Shah, one of the state’s wealthiest legislators, the answer came through an unusual spiritual experiment that transformed an ordinary day in Mumbai into a lesson about ego, humility, compassion and the temporary nature of material identity.

Shah, who declared assets worth more than ₹3,383 crore in his affidavit for the 2024 Maharashtra Assembly election, recently left behind his security personnel, vehicles and expensive belongings, changed his appearance and spent several hours on the streets of Ghatkopar dressed as a beggar. The exercise was reportedly undertaken on the advice of Jain spiritual guru Param Namramuni Gurudev during the spiritually significant Jain period of introspection and self-discipline. What followed was not merely an experiment in disguise, but an experience that raises a much deeper spiritual question: Who are we when everything through which the world recognises us is taken away?

On an ordinary day, Parag Shah is an MLA, businessman and wealthy public figure. People recognise him, approach him and may even wait for an opportunity to meet him. But when he stepped onto the same streets dressed as a beggar, all those identities disappeared. The people around him did not know his wealth, his political position or his social standing. To them, he was simply another man who appeared to have nothing and was asking others for help.

That reversal became one of the most striking aspects of Shah’s experience. He reportedly reflected that people who would ordinarily stand before him or wait to meet him suddenly appeared much bigger when he had to approach them asking for alms. He described what he experienced as the “reality of life.” His experience came after leaving behind his security, vehicles and expensive possessions and walking through Ghatkopar anonymously.

From a spiritual perspective, this is where the story becomes much more meaningful than the spectacle of a wealthy politician becoming a beggar for a day. Human beings spend much of their lives building identities around money, profession, designation, possessions, influence, appearance and social recognition. We begin to believe that these things define who we are. Yet spirituality has always reminded humanity that almost everything we call “mine” is temporary. Wealth can disappear, positions can change, power can pass to somebody else, physical beauty fades and even the body itself is temporary.

When these external identities are removed, what remains is the human being.

Perhaps the most touching moment of Shah’s experience came when an ordinary person reportedly gave him ₹20 and suggested that he buy something to eat. At another point, a food vendor gave him something to eat despite his apparent inability to pay. For someone whose declared assets run into thousands of crores, ₹20 would ordinarily mean almost nothing financially. But when Shah was standing on the street without access to his visible wealth or identity, that small amount represented something far more valuable: human compassion.

There is a profound spiritual irony in that moment. The person giving ₹20 almost certainly possessed vastly less material wealth than the person receiving it. Yet at that moment, the supposedly poorer person was the giver and the billionaire was the receiver. Material definitions of rich and poor had been temporarily reversed.

And that raises another important spiritual question: Who was truly rich at that moment?

Was it the person who possessed thousands of crores but was asking for help, or the person who may have possessed very little but still had enough compassion to share ₹20 with a stranger? Spirituality does not reject material prosperity, but it challenges us to rethink what prosperity actually means. A large bank balance may make someone financially wealthy, but generosity makes a person rich in another dimension. A person who has little but shares with someone in need possesses something that cannot be measured through an election affidavit, property valuation or bank statement.

The food vendor’s gesture carries the same message. He apparently did not know that the person before him was a wealthy MLA. He simply saw someone who seemed unable to pay and offered food. There was no expectation of political favour, publicity or reward. The act became meaningful precisely because the giver did not know the recipient’s real identity.

That is very close to the spiritual idea of seva—service without expectation. True kindness does not first ask whether the person receiving it is important. True compassion does not calculate what it will receive in return. When someone is hungry, we feed them. When someone is suffering, we help them. When someone feels alone, we offer support. Humanity itself becomes sufficient reason for action.

The timing and inspiration behind Shah’s experience also give the episode a deeper dimension. The exercise was undertaken on the suggestion of Jain spiritual guru Param Namramuni Gurudev. Jain philosophy places profound emphasis on Ahimsa, compassion, restraint, self-reflection and freedom from excessive attachment. The current Paryushan period itself emphasises fasting, introspection, forgiveness and overcoming attachments, anger, greed and desire. Param Namramuni Gurudev’s own spiritual work places strong emphasis on self-discovery, compassionate love and service towards living beings.

Seen through this lens, becoming a beggar for a day was less about pretending to be poor and more about temporarily stripping away the external layers through which society defines a person. When there is no luxury car, no security officer, no expensive clothing, no political introduction and nobody saying “MLA sahib,” the ego suddenly has much less material with which to construct its identity.

However, there is an equally important truth that must accompany the spiritual interpretation of this experiment. A wealthy person voluntarily living like a beggar for several hours cannot fully understand the reality of someone who lives with poverty, hunger or homelessness every day. For Shah, the experience had an ending. He could remove the makeup, return home and resume his normal life. Millions of poor people do not have that option. Their poverty is not an exercise in spiritual introspection; it is an everyday struggle for survival.

That distinction actually makes the spiritual lesson even more important. An experience of humility has value only when it creates lasting compassion. A spiritual exercise becomes meaningful when inner realisation changes outward behaviour. If temporarily experiencing vulnerability helps a person become more sensitive towards those who live with vulnerability permanently, then the experience can become more than symbolic.

For politicians, business leaders, celebrities, professionals and indeed anyone enjoying privilege, there is a larger lesson here. We often see society from the position we occupy within it. A person travelling in a luxury car sees a different Mumbai from someone sleeping beside the road. A person ordering food without looking at the price sees hunger differently from someone wondering whether there will be dinner tonight. A powerful person experiences human relationships differently from someone society routinely ignores.

Sometimes, changing where we stand changes what we are able to see.

Shah’s experience therefore invites all of us—not only wealthy people—to examine our own attachments. Our possessions may be smaller, but our ego can be equally large. We may become attached to our job title, house, car, appearance, social-media following, education, family status or professional success. We may unconsciously begin measuring ourselves and others through these external markers.

Spirituality asks us to go deeper.

Your designation is not you. Your bank balance is not you. Your car is not you. Your house is not you. Your social status is not you. These are circumstances surrounding your life, and circumstances can change.

What remains is your consciousness, your character, your actions and the way you treat other living beings.

For Go Spiritual News Magazine & App, that may be the most important lesson emerging from Parag Shah’s unusual day on the streets of Mumbai. Spirituality does not necessarily require a successful person to abandon wealth or achievement. It asks us instead to develop detachment from the ego that wealth and achievement can create. Earn, build, succeed and prosper—but remember that possession is temporary and humanity is fundamental.

The person who gave ₹20 to an apparently hungry stranger probably never imagined that his small act would become part of a larger story. Yet that ₹20 may ultimately be more spiritually significant than the thousands of crores associated with the man who received it.

Because ultimately, the spiritual value of money is not determined merely by how much we possess, but by what we are willing to share.

For a few hours, one of Maharashtra’s richest politicians became a man with an empty hand. Someone with far less placed ₹20 into that hand. Another person offered him food. And for a brief moment, the conventional definitions of rich and poor disappeared.

What remained was simply one human being helping another.

Perhaps that is the real wealth spirituality has always asked humanity to discover.

The post From ₹3,383 Crore to ₹20: Mumbai MLA Parag Shah’s Day as a Beggar Becomes a Powerful Lesson in Humility, Detachment and Humanity first appeared on Go Spiritual News Magazine & App .

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मुंबई: अप्रोच कम्युनिकेशंस और अप्रोच एंटरटेनमेंट, अप्रोच एंटरटेनमेंट ग्रुप की दो प्रमुख कंपनियों ने एक नया स्पिरिचुअल एंड वेलनेस वर्टिकल शुरू करने की घोषणा की है। इस नए वर्टिकल के जरिए आध्यात्म और वेलनेस से जुड़े ब्रांड्स, संस्थाओं और लोगों को पीआर, डिजिटल, मीडिया, सेलिब्रिटी मैनेजमेंट, विज्ञापन, कंटेंट प्रोडक्शन, इवेंट्स और एंटरटेनमेंट मार्केटिंग की सेवाएं एक साथ दी जाएंगी।

यह नया वर्टिकल आध्यात्मिक और वेलनेस ब्रांड्स, संस्थाओं, आध्यात्मिक गुरुओं, वेलनेस एक्सपर्ट्स, योग और ध्यान से जुड़े लोगों, आयुर्वेद कंपनियों, ऑर्गेनिक और नेचुरल प्रोडक्ट ब्रांड्स, मेंटल वेलनेस प्लेटफॉर्म्स, आध्यात्मिक पर्यटन से जुड़ी कंपनियों, वेलनेस रिट्रीट्स, लेखकों, हीलर्स और हेल्दी व कॉन्शियस लाइफस्टाइल से जुड़े कारोबारों के लिए काम करेगा। इसका उद्देश्य इन सभी को आज के समय के अनुसार बेहतर मीडिया, मार्केटिंग और कम्युनिकेशन सेवाएं देना और उन्हें ज्यादा लोगों तक पहुंचाने में मदद करना है।

आज आध्यात्म और वेलनेस केवल पूजा-पाठ, योग या ध्यान तक सीमित नहीं रह गए हैं। मानसिक स्वास्थ्य, जीवनशैली, काम का तनाव, खान-पान, रिश्ते, यात्रा, ऑर्गेनिक जीवन, योग, ध्यान और बेहतर जीवन जीने जैसे विषय आम लोगों के जीवन का महत्वपूर्ण हिस्सा बन रहे हैं। इसी के साथ इस क्षेत्र में काम करने वाले ब्रांड्स और संस्थाओं को अपनी बात सही और भरोसेमंद तरीके से लोगों तक पहुंचाने की जरूरत भी बढ़ रही है। अप्रोच कम्युनिकेशंस और अप्रोच एंटरटेनमेंट का नया वर्टिकल इसी जरूरत को पूरा करेगा।

अप्रोच कम्युनिकेशंस, ग्रुप की अवॉर्ड-विनिंग पीआर, डिजिटल और इंटीग्रेटेड कम्युनिकेशंस एजेंसी है। नए वर्टिकल के तहत कंपनी पब्लिक रिलेशंस, मीडिया रिलेशंस, डिजिटल कम्युनिकेशंस, सोशल मीडिया, ब्रांड पोजिशनिंग, रेपुटेशन मैनेजमेंट, कंटेंट स्ट्रैटेजी, इन्फ्लुएंसर कम्युनिकेशंस, थॉट लीडरशिप, क्राइसिस कम्युनिकेशंस और इंटीग्रेटेड कम्युनिकेशन कैंपेन पर काम करेगी। इसका उद्देश्य आध्यात्म और वेलनेस से जुड़े विषयों को आसान, प्रभावशाली और भरोसेमंद तरीके से मीडिया और आम लोगों तक पहुंचाना होगा।

वहीं अप्रोच एंटरटेनमेंट अपनी सेलिब्रिटी और टैलेंट मैनेजमेंट, फिल्म प्रोडक्शन, एडवरटाइजिंग और कॉरपोरेट फिल्म प्रोडक्शन, फिल्म मार्केटिंग, इवेंट्स और एंटरटेनमेंट मार्केटिंग की सेवाओं के जरिए इस क्षेत्र के ब्रांड्स और संस्थाओं को आगे बढ़ाने में मदद करेगा। कंपनी सेलिब्रिटी एसोसिएशन, ब्रांड एंबेसडर, इन्फ्लुएंसर और एक्सपर्ट सहयोग, विज्ञापन फिल्में, कॉरपोरेट फिल्में, डॉक्यूमेंट्री, ब्रांडेड कंटेंट, पॉडकास्ट, शॉर्ट वीडियो, इवेंट्स और दूसरे एंटरटेनमेंट आधारित मार्केटिंग अभियानों पर काम करेगी।

आध्यात्मिक गुरुओं, वेलनेस एक्सपर्ट्स, योग शिक्षकों, लेखकों और दूसरे विशेषज्ञों के लिए दोनों कंपनियां मिलकर उनकी सही पहचान बनाने, मीडिया में उनकी मौजूदगी बढ़ाने, डिजिटल प्लेटफॉर्म पर उन्हें मजबूत करने, इवेंट्स, कंटेंट, ब्रांड सहयोग और दूसरे अवसर तैयार करने पर काम करेंगी। वहीं कंपनियों और संस्थाओं के लिए पीआर, डिजिटल, विज्ञापन, वीडियो, सेलिब्रिटी, इवेंट्स और एंटरटेनमेंट मार्केटिंग को मिलाकर एक पूरी रणनीति तैयार की जाएगी।

अप्रोच एंटरटेनमेंट ग्रुप के फाउंडर और डायरेक्टर सोनू त्यागी ने कहा, “आध्यात्म और वेलनेस अब आधुनिक जीवन और बिजनेस का महत्वपूर्ण हिस्सा बन रहे हैं। लोग मानसिक स्वास्थ्य, योग, ध्यान, आयुर्वेद, ऑर्गेनिक जीवन और बेहतर लाइफस्टाइल को लेकर पहले से ज्यादा जागरूक हैं। इस क्षेत्र में काम करने वाले ब्रांड्स और संस्थाओं के लिए भरोसा और सही जानकारी बहुत जरूरी है। इसलिए आध्यात्म और वेलनेस की मार्केटिंग सामान्य प्रोडक्ट्स की तरह नहीं की जा सकती। इसमें जिम्मेदारी, भरोसा और सही संदेश सबसे महत्वपूर्ण हैं।”

इस नए वर्टिकल को गो स्पिरिचुअल के अनुभव का भी लाभ मिलेगा। गो स्पिरिचुअल, ग्रुप का स्पिरिचुअल और वेलनेस संगठन है, जो आध्यात्म, आध्यात्मिक जागरूकता, समाज सेवा, मानसिक स्वास्थ्य और वेलनेस, आयुर्वेद और ऑर्गेनिक जीवन, आध्यात्मिक पर्यटन, मीडिया और इवेंट्स के क्षेत्र में काम करता है। इसके अलग-अलग जागरूकता अभियानों, सामाजिक कार्यक्रमों और डिजिटल कंटेंट के जरिए ग्रुप को आध्यात्म और वेलनेस से जुड़े विषयों को समझने और उन्हें आज के दर्शकों तक पहुंचाने का अनुभव मिला है।

गो स्पिरिचुअल गो स्पिरिचुअल न्यूज मैगजीन एंड ऐप भी चलाता है, जिसमें आध्यात्म, वेलनेस, मानसिक स्वास्थ्य, ध्यान, योग, आयुर्वेद, तीर्थ यात्रा, मंदिर, त्योहार, रिश्ते और प्रेरणादायक जीवन से जुड़ा कंटेंट दिया जाता है। संगठन गो स्पिरिचुअल वेब टीवी और ओटीटी शुरू करने की दिशा में भी काम कर रहा है।

ग्रुप का मानना है कि भारत के आध्यात्म और वेलनेस सेक्टर के लिए दुनिया भर में बड़ी संभावनाएं हैं। भारत को योग, ध्यान, आयुर्वेद और अपनी प्राचीन आध्यात्मिक परंपराओं के लिए पूरी दुनिया में जाना जाता है। अप्रोच कम्युनिकेशंस भारतीय ब्रांड्स, संस्थाओं और विशेषज्ञों को सही पीआर, मीडिया और कम्युनिकेशन के जरिए देश और विदेश में पहचान बनाने में मदद करेगा, जबकि अप्रोच एंटरटेनमेंट कंटेंट, सेलिब्रिटी, इवेंट्स, सहयोग और एंटरटेनमेंट मार्केटिंग के जरिए उनके लिए नए अवसर तैयार करेगा।

सोनू त्यागी अवॉर्ड-विनिंग लेखक, निर्देशक, निर्माता और मीडिया उद्यमी हैं। उन्होंने साइकोलॉजी, एडवरटाइजिंग मैनेजमेंट, जर्नलिज्म और फिल्ममेकिंग की पढ़ाई की है। अप्रोच एंटरटेनमेंट ग्रुप शुरू करने से पहले उन्होंने विज्ञापन एजेंसियों और मीडिया संस्थानों के साथ काम किया। उन्होंने वरिष्ठ अभिनेता राकेश बेदी अभिनीत आध्यात्मिक फिल्म और वेब सीरीज टू ग्रेट मास्टर्स बनाई और को-प्रोड्यूस की, जो स्वामी विवेकानंद और परमहंस योगानंद की शिक्षाओं पर आधारित है। वह अंतरराष्ट्रीय फीचर फिल्म लिबरेशन के को-प्रोड्यूसर हैं और कैंप डिसेंट के क्रिएटिव प्रोड्यूसर हैं। हाल ही में उन्हें 7वें वर्ल्ड मेंटल हेल्थ कांग्रेस एंड अवॉर्ड्स में “टॉप मोस्ट लीडर्स इन मेंटल हेल्थ” सम्मान से भी सम्मानित किया गया।

दो दशकों से अधिक के अनुभव के साथ अप्रोच एंटरटेनमेंट ग्रुप मीडिया, एंटरटेनमेंट और कम्युनिकेशंस के क्षेत्र में काम कर रहा है। ग्रुप में अप्रोच एंटरटेनमेंट, अप्रोच कम्युनिकेशंस, अप्रोच बॉलीवुड और गो स्पिरिचुअल शामिल हैं। नए स्पिरिचुअल एंड वेलनेस वर्टिकल के जरिए अप्रोच कम्युनिकेशंस और अप्रोच एंटरटेनमेंट का उद्देश्य आध्यात्म, वेलनेस, मीडिया, क्रिएटिविटी और बिजनेस को एक साथ जोड़कर इस क्षेत्र के ब्रांड्स, संस्थाओं और लोगों को आगे बढ़ने के लिए एक मजबूत प्लेटफॉर्म देना है।

अधिक जानकारी के लिए:

अप्रोच एंटरटेनमेंट एवं अप्रोच कम्युनिकेशंस

फोन: +91 9820965004 / +91 9716962242

ईमेल:  info@approachentertainment.com

वेबसाइट: www.approachentertainment.com | www.approachcommunications.in

The post अप्रोच कम्युनिकेशंस और अप्रोच एंटरटेनमेंट ने लॉन्च किया स्पिरिचुअल एंड वेलनेस वर्टिकल first appeared on Go Spiritual News Magazine & App .

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Mumbai: Approach Communications and Approach Entertainment, two key divisions of the Approach Entertainment Group, have announced the launch of a dedicated Spiritual & Wellness Vertical, bringing together specialised PR, digital, integrated communications, celebrity management, advertising, content production, events and entertainment marketing services for the rapidly expanding spirituality and wellness sector.

The new vertical will cater to spiritual and wellness brands, organisations, institutions, spiritual leaders, wellness experts, yoga and meditation professionals, Ayurveda companies, organic and natural product brands, mental wellness platforms, spiritual tourism ventures, retreats, authors, healers, conscious lifestyle businesses and purpose-driven entrepreneurs. The initiative aims to provide the sector with professional communication and entertainment solutions that combine credibility and purpose with contemporary marketing, media and audience-engagement strategies.

As spirituality and wellness increasingly become part of mainstream conversations around health, lifestyle, workplaces, travel, food, relationships, mental wellbeing and conscious consumption, Approach Communications and Approach Entertainment see a growing need for specialised agencies that understand both the sensitivities of the sector and the demands of modern brand building. The new vertical will help clients communicate authentic ideas while building visibility, reputation, communities and sustainable business opportunities.

Approach Communications, the group’s award-winning PR, Digital & Integrated Communications agency, will lead public relations, media relations, digital communications, social media strategy, reputation management, thought leadership, content strategy, influencer communications, brand positioning, crisis communications and integrated campaigns. The agency will work with clients to transform complex spiritual, wellness and holistic concepts into credible, accessible narratives capable of reaching mainstream media as well as specialised audiences.

Complementing the communications mandate, Approach Entertainment will bring its extensive capabilities in Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing to spirituality and wellness clients. The company will develop opportunities involving celebrity associations, brand ambassadors, influencer and expert collaborations, advertising films, corporate films, documentaries, branded content, podcasts, short-form videos, events, experiential campaigns and entertainment-led brand integrations.

For individual spiritual leaders, wellness experts, yoga teachers, authors and thought leaders, the combined vertical will work on professional positioning, media visibility, digital presence, speaking opportunities, events, content development, collaborations and appropriate celebrity or brand associations. For companies and organisations, the group will create integrated campaigns combining PR, digital communications, advertising, video content, events and entertainment marketing to build both reputation and consumer engagement.

Sonu Tyagi, Founder & Director of Approach Entertainment Group, said, “Spirituality and wellness are moving into the mainstream of modern life and business. Consumers are increasingly thinking about mental wellbeing, mindfulness, yoga, Ayurveda, organic living, conscious consumption and meaningful experiences. At the same time, brands operating in these areas require communication that is responsible and authentic. They cannot be marketed exactly like conventional products because trust, credibility and purpose are fundamental to this sector.”

The new vertical will draw significant domain understanding from Go Spiritual, the group’s Spiritual & Wellness organisation working across spirituality, spiritual awareness, philanthropy and social causes, mental health & wellness, Ayurveda and organic living, spiritual tourism, media and events. Through its awareness campaigns, social initiatives and digital content, Go Spiritual has enabled the group to develop first-hand understanding of how spiritual and wellness subjects can be communicated to contemporary audiences.

Go Spiritual also operates the Go Spiritual News Magazine & App, which covers spirituality, wellness, mental health, meditation, yoga, Ayurveda, pilgrimage, temples, festivals, relationships, inspirational living and related subjects. The organisation is additionally developing Go Spiritual Web TV & OTT, further strengthening the group’s engagement with positive and spiritually oriented media and content.

The group sees substantial opportunities for Indian spirituality and wellness businesses internationally. India’s longstanding global association with yoga, meditation, Ayurveda and spiritual traditions, combined with growing interest in holistic and conscious lifestyles, offers significant potential for Indian brands, experts and organisations to build international audiences. Approach Communications will support this through strategic communications and media positioning, while Approach Entertainment will explore content, collaborations, personalities, events and entertainment-led opportunities capable of taking Indian spiritual and wellness narratives to wider markets.

Sonu Tyagi is an award-winning writer, director, producer and media entrepreneur with professional qualifications in Psychology, Advertising Management, Journalism and Filmmaking. Before establishing Approach Entertainment Group, he worked with advertising agencies and media organisations. He created and co-produced the spiritual film and web series Two Great Masters featuring veteran actor Rakesh Bedi and exploring the teachings of Swami Vivekananda and Paramahansa Yogananda. He is also co-producing the international feature film Liberation and serves as Creative Producer on Camp Decent. Tyagi was recently honoured among the “Top Most Leaders in Mental Health” at the 7th World Mental Health Congress & Awards.

With more than two decades of experience, Approach Entertainment Group operates across entertainment, communications and purpose-driven media. Its businesses include Approach Entertainment, Approach Communications, Approach Bollywood, a Bollywood & Entertainment Newswire, Portal & App, and Go Spiritual. Through the new Spiritual & Wellness Vertical, Approach Communications and Approach Entertainment aim to create a specialised communications and entertainment ecosystem where spirituality, wellness, creativity, media and responsible business growth can come together under one integrated strategy.

For More Information:
Approach Entertainment & Approach Communications
Phone: +91 9820965004 / +91 9716962242
Email: info@approachentertainment.com
Websites: www.approachentertainment.com | www.approachcommunications.in

The post Approach Communications & Approach Entertainment Launch Dedicated Spiritual & Wellness Vertical first appeared on Go Spiritual News Magazine & App .

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