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Mohan Bhagwat Takes Hindu Spiritual Message of Oneness to New York: ‘Diversity Must Be Celebrated, Oneness Must Be Remembered’
At Madison Square Garden’s Universal Oneness Celebration, RSS chief invokes Swami Vivekananda, Dharma, inner consciousness and India’s ‘unity in diversity’, presenting a vision of humanity connected beyond religion, language and nationality
New York: Rashtriya Swayamsevak Sangh (RSS) chief Mohan Bhagwat placed spirituality, Dharma and the fundamental oneness of humanity at the heart of his address at the Universal Oneness Celebration in New York, arguing that beneath the world’s extraordinary diversity lies an inner unity that connects human beings to one another.

Addressing the gathering at Madison Square Garden on August 29, Bhagwat said that “unity and diversity” are embedded in the character of Bharat, while drawing a parallel with the pluralism associated with the United States. The event was organised by American Hindus for Engagement and Dialogue (AHEAD) and brought together members of the Hindu community as well as representatives from different religious traditions.
For a world increasingly divided by religion, race, nationality, ideology and identity, Bhagwat’s central message was spiritual rather than merely social: human beings may look different, live differently and follow different paths, but there is an innate oneness that connects them.
“We appear different. We are different,” Bhagwat said while explaining the material differences between individuals. Yet, he added, “there is innate oneness. That is why we feel for each other.”
Diversity Is Nature, Oneness Is the Truth
Bhagwat’s message closely reflected one of the enduring ideas of Hindu spirituality—the search for unity beneath apparent differences.
He argued that diversity should not merely be tolerated but accepted, respected, celebrated and protected. Speaking during his New York engagements, Bhagwat described diversity as a rule of nature while identifying unity as the underlying truth behind it.
At Madison Square Garden, he said diversity adds beauty to oneness rather than contradicting it.
“Diversity has to be celebrated, has to be respected, has to be accepted,” Bhagwat said, while stressing that people must simultaneously retain the consciousness of oneness.
The idea has deep resonance with the Hindu spiritual worldview that sees existence not simply as a collection of competing identities but as an interconnected whole.
For Go Spiritual, this is particularly significant. Spirituality begins to acquire its deeper meaning when an individual moves beyond the boundaries of the self and begins to recognise a connection with other human beings, animals, nature and ultimately the whole of creation.
Bharat’s Spiritual Responsibility to the World
Invoking Swami Vivekananda, Bhagwat said nations are more than geographical entities and have a larger purpose in the universe. He recalled Vivekananda’s idea that every nation has a message, a mission and a destiny.
According to Bhagwat, Bharat’s particular role is to realise—and repeatedly remind the world of—unity in diversity.
“What is the destiny given to Bharat?” he asked, before arguing that India exists to make the world realise that despite diversity, “we are one.”
The message recalls the larger civilisational spirit associated with Vasudhaiva Kutumbakam — “The World Is One Family.”
It is a philosophy that becomes especially relevant at a time when wars, religious tensions, racial divisions and competing identities continue to create conflict across societies.
Dharma Is More Than Worship
Another important spiritual dimension of Bhagwat’s speech was his explanation of Dharma.
He argued that Dharma should not simply be understood as worship or reduced to the Western understanding of religion. During his address, he described Dharma as something beyond worship and linked it to the principles that sustain harmonious life.
He also argued that individual development cannot come at the cost of society, and social progress cannot come at the expense of nature and the environment.
This understanding expands spirituality beyond temples, rituals and prayer. Dharma, in this view, becomes a way of living responsibly—with oneself, society, humanity and nature.
True Happiness Comes From Within
Bhagwat also turned attention towards a fundamental spiritual question: Where does lasting happiness come from?
His remarks contrasted material satisfaction with inner fulfilment, placing emphasis on looking inward rather than expecting possessions and consumption alone to provide lasting happiness.
The thought echoes a recurring theme across Hindu spiritual traditions—that the endless pursuit of external objects cannot permanently satisfy the human mind and that deeper peace requires inner awareness.
This distinction between temporary pleasure and lasting inner fulfilment lies at the heart of many Indian spiritual traditions, from Yoga and Vedanta to the teachings of saints and spiritual masters.
Spirituality Must Lead to Compassion and Sharing
Bhagwat did not restrict spirituality to philosophy. His remarks also connected oneness with the practical responsibility to care for others.
He spoke about the human capacity to feel another person’s hunger and suffering and stressed the importance of giving and sharing. In his wider message, he argued that what ultimately matters is not simply how much one earns but how much one is able to distribute and contribute to others.
That emphasis on service was also visible during his New York visit.
Ahead of the Madison Square Garden gathering, Bhagwat visited an ISKCON temple in New York and participated in a food-distribution initiative for homeless people. There, he spoke about Krishna consciousness as a force capable of transcending the conflicts and divisions of the contemporary world.
He said consciousness is what can unite people despite differences, and suggested that a deeper understanding that everything is connected with Krishna could help create a more harmonious world.
From Raksha Bandhan to Universal Responsibility
The symbolism of Raksha Bandhan also formed an important backdrop to the Universal Oneness Celebration.
The organisers presented the festival’s idea of bonds and responsibility in a broader context. Rather than limiting the concept of protection to a brother and sister, the event sought to extend that consciousness towards society and humanity. The gathering was promoted around the principle that unity rather than separation provides the foundation for a healthy society.
Seen spiritually, the idea can go further still: if the entire world is one family, responsibility cannot stop at one’s home, community, caste, religion or nation. It extends towards humanity, nature and all living beings.
Message to the Indian Diaspora: Respect Your Karma Bhumi
Bhagwat also delivered a notable message to Indians living abroad, asking them to recognise their responsibilities towards the country in which they live.
He urged members of the Indian diaspora in America to remain loyal to their “karma bhumi”, or the land where they live and work, while retaining their relationship with their “janma bhumi”, the land of their birth.
The message positioned Hindu civilisational identity not as isolation from other societies, but as something that can coexist with responsible citizenship and contribution to the wider community.
Event Also Draws Political Opposition
The high-profile gathering was not without controversy. New York City Mayor Zohran Mamdani had publicly said ahead of the event that he did not support the gathering and criticised what he described as an exclusionary vision associated with the RSS. He also acknowledged uncertainty over whether the city had jurisdiction to cancel a private event. The RSS has disputed accusations of intolerance and describes itself as a Hindu-centric civilisational and cultural movement.
Whatever the political debate surrounding the RSS, Bhagwat’s New York addresses placed a series of distinctly spiritual questions before the audience: Can humanity recognise its underlying oneness despite its differences? Can development coexist with responsibility towards nature? Can material prosperity be balanced with inner fulfilment? And can religious consciousness translate into compassion and service?
Hindu Spirituality and the Idea of Universal Oneness
For Go Spiritual News Magazine & App, perhaps the most significant aspect of Bhagwat’s message is the emphasis on spirituality as a force for connection rather than separation.
The Hindu spiritual tradition contains a vast range of philosophies and practices, but one of its most powerful contributions to global thought has been the idea that the divine and spiritual reality cannot be confined by external identities.
Vasudhaiva Kutumbakam asks humanity to see the world as one family. Seva transforms spirituality into service. Dharma reminds individuals of responsibility. And the search for the Atman asks human beings to look beyond their external identities towards a deeper consciousness.
At a time when technological progress is accelerating but humanity continues to struggle with conflict, loneliness, environmental destruction and social division, these ancient ideas may have an increasingly contemporary relevance.
Bhagwat’s message from New York ultimately returned to a simple spiritual proposition: diversity need not destroy unity. Humanity can remain different and still recognise that, at a deeper level, we are connected.
And perhaps that is where Hindu spirituality’s message to the modern world becomes most powerful—not in making everyone the same, but in teaching humanity to respect differences while discovering the oneness beneath them.
Go Spiritual Organization: www.gospiritualindia.org
Go Spiritual News Magazine & App: www.gospiritualindia.in
The post Mohan Bhagwat Takes Hindu Spiritual Message of Oneness to New York: ‘Diversity Must Be Celebrated, Oneness Must Be Remembered’ first appeared on Go Spiritual News Magazine & App .
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‘Chal Akela, Chal Akela’: Why This Timeless Song of Motivation, Self-Belief and Spiritual Strength Matters More Than Ever Today
Mukesh, Kavi Pradeep and O.P. Nayyar’s unforgettable song from the 1969 film Sambandh carries a powerful message for everyone in today’s world: when people leave, circumstances change and the crowd disappears, find strength within yourself and keep walking
By Sonu Tyagi
Founder, Go Spiritual & Approach Entertainment
There are songs we listen to for entertainment, songs we remember for their melody, and then there are a few songs that become companions for life. “Chal Akela, Chal Akela” belongs to that rare category. More than five decades after its release, this unforgettable song from the 1969 Hindi film Sambandh remains remarkably relevant. Sung with extraordinary emotional depth by Mukesh, written by legendary poet and lyricist Kavi Pradeep, and composed by O.P. Nayyar, the song is much more than a beautiful creation of Hindi cinema. For me, it is one of our greatest songs of motivation, self-belief, resilience and spiritual strength.
Sambandh, released in 1969, was directed by Ajoy Biswas and featured Deb Mukherjee, Anjana Mumtaz and Pradeep Kumar in prominent roles, along with actors including Sulochana Latkar, Achala Sachdev, Abhi Bhattacharya, Nana Palsikar, Leela Mishra and Jankidas. The film explored relationships, family, separation, identity and emotional struggle. Against this backdrop, Chal Akela acquires a meaning much larger than its cinematic situation. The protagonist’s journey becomes symbolic of the journey each one of us undertakes in life, where circumstances change unexpectedly and people who once walked beside us may not always remain with us.
The central philosophy of the song is simple but profound. Life does not guarantee permanent companionship. Friends may leave, relationships may break, businesses may fail, jobs may disappear and people who once supported us may suddenly become distant. We may lose somebody we love or find ourselves alone while facing a difficult decision. Yet the disappearance of the crowd does not mean that the journey is over. The road remains, and so does our responsibility to continue walking. That is why Chal Akela is not, in my understanding, a song about loneliness. It is a song about finding courage when companionship disappears.
This message has become even more important in today’s highly connected world. We have social-media followers, WhatsApp groups, professional networks, likes, comments, shares and endless opportunities for communication. Yet we are increasingly dependent on external validation. We want approval for our appearance, relationships, careers, achievements and even our happiness. The philosophy of Chal Akela challenges this dependence. When nobody accompanies you, the song asks you to discover a relationship with yourself. Before expecting the world to believe in you, learn to believe in yourself. Before depending entirely upon others for happiness, discover the strength that already exists within you.
Kavi Pradeep’s writing makes the song particularly powerful because it does not pretend that life will always be easy. It acknowledges suffering as a universal human experience. Whether someone is rich or poor, famous or unknown, young or old, everyone experiences pain. Someone loses love, someone loses money, someone loses a career, someone loses a dream, and sometimes a person loses faith in himself. The question is not whether suffering will ever come. The real question is what we do when it comes. The answer of Chal Akela is to keep moving.
Mukesh makes this philosophy deeply human. There is sadness and vulnerability in his voice, but there is no surrender. He does not sing like someone delivering a motivational lecture. He sounds like a fellow traveller who understands pain and still asks us to continue. That is what makes the motivation believable. O.P. Nayyar’s composition beautifully supports this emotion without overwhelming Kavi Pradeep’s words. The music allows the philosophy to breathe, giving the song a reflective quality that has helped it remain timeless.
The song also carries an important lesson for entrepreneurs, professionals, artists, filmmakers, writers and anyone trying to create something meaningful. When you begin something new, everybody may not understand your vision. When you fail, some people may disappear. When you succeed, many may return. I have always believed that the crowd can encourage us, but the crowd cannot become the source of our conviction. That conviction must come from within. One failure is not our complete story, one broken relationship is not the end of love, one rejected idea is not the end of creativity, and one difficult chapter cannot define an entire life.
For me, the deepest meaning of Chal Akela is spiritual. Walking alone does not necessarily mean being lonely. Solitude can become an opportunity to understand ourselves. Spirituality teaches us to look within rather than constantly searching outside. Someone can teach us meditation, but we must meditate. Someone can explain compassion, but we must practise it. A Guru can show us a spiritual path, but ultimately we must walk that path ourselves. Our families, friends and teachers can support us, but nobody else can complete our inner journey on our behalf.
That is why Chal Akela does not belong to any particular generation or age group. It belongs to everyone. The world of 1969 and the world of today may be dramatically different, but human emotions remain similar. We still experience love and loss, companionship and loneliness, success and failure, hope and disappointment. More than half a century later, this masterpiece by Mukesh, Kavi Pradeep and O.P. Nayyar continues to remind us that however difficult the road may become, there is still much of life left to experience. “Chal Akela, Chal Akela” is motivation set to music, spirituality expressed through cinema and a timeless lesson in resilience: when the crowd disappears, do not stop—keep walking.
Sonu Tyagi is an award-winning writer, director and producer and the Founder of Go Spiritual and Approach Entertainment Group, with more than two decades of experience in media, entertainment, films and communications. Approach Entertainment works across Celebrity & Talent Management, Film Productions, Advertising & Corporate Film Productions, Film Marketing, Events and Entertainment Marketing, while Approach Communications is an award-winning PR, Digital and Integrated Communications agency. Approach Bollywood operates as a Bollywood & Entertainment Newswire, Portal & App. Through Go Spiritual, Tyagi works to promote spirituality, spiritual awareness, philanthropy and social causes, mental health and wellness, Ayurveda and holistic living, spiritual tourism, media and events. Go Spiritual also advocates humanity, compassion, non-violence, vegetarianism, animal kindness and a more spiritually conscious approach to modern life.
The post ‘Chal Akela, Chal Akela’: Why This Timeless Song of Motivation, Self-Belief and Spiritual Strength Matters More Than Ever Today first appeared on Go Spiritual News Magazine & App .
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PM Modi Takes India’s Spiritual Gift of Yoga to Tashkent, Calls It a Bridge Beyond Borders
Prime Minister joins Yoga Federation of Uzbekistan session during State Visit; growing popularity of Yoga highlights India-Uzbekistan cultural ties and the universal appeal of India’s ancient tradition of harmony between body, mind and soul
Tashkent: Prime Minister Narendra Modi brought India’s ancient spiritual tradition of Yoga into focus during his State Visit to Uzbekistan as he participated in a special yoga programme organised by the Yoga Federation of Uzbekistan in Tashkent on Sunday, August 30.
The programme, held during the Prime Minister’s two-day visit to the Central Asian nation, brought together yoga practitioners and young participants in a demonstration of a tradition that originated in India but has grown into a global movement for physical, mental and spiritual well-being. Modi interacted with participants as they performed yoga and later joined them for a group photograph.
The official Press Information Bureau also documented Modi’s participation in the programme at the Hilton Hotel in Tashkent. The event was one of several engagements during his August 29–30 State Visit to Uzbekistan at the invitation of President Shavkat Mirziyoyev.
For Go Spiritual News Magazine & App, the event has significance beyond diplomacy. It reflects how an ancient Indian spiritual discipline has travelled across geographical, cultural and religious boundaries to become a shared global practice.
Yoga: A Bridge Beyond Borders
Modi praised the enthusiasm of the Uzbek participants and described yoga as beneficial for both the mind and soul. He also emphasised its ability to strengthen bonds beyond national boundaries.
The Prime Minister watched the participants perform different yoga practices, interacted with the young practitioners and appreciated their performance. Visuals from the programme showed him walking among the participants before posing for a group photograph.
The Ministry of External Affairs said the programme reflected the growing popularity of yoga in Uzbekistan and its contribution to bringing the people and cultures of India and Uzbekistan closer together.
That growing international acceptance is particularly important to understanding yoga in its original context.
Yoga is often associated internationally with physical postures and fitness, but its Indian roots are much deeper. The Sanskrit word Yoga carries the idea of union or integration. Across India’s spiritual traditions, yoga developed as a path towards disciplining the body and mind, developing inner awareness and ultimately exploring the relationship between the individual consciousness and a deeper spiritual reality.
India’s Ancient Spiritual Wisdom Goes Global
The Tashkent gathering therefore represented more than a wellness session.
It demonstrated how one of India’s oldest spiritual traditions can create a connection between people who may belong to different countries, cultures and religious backgrounds.
Yoga does not require people to abandon their individual identities. Its universal appeal comes partly from practices centred on balance, awareness, self-discipline and inner well-being.
India has increasingly presented yoga internationally as an important part of its cultural and civilisational heritage. During his Independence Day address on August 15 this year, Modi included yoga among the elements of India’s cultural “soft power,” alongside handicrafts, films, animation, gaming, digital content and the broader creative sector.
The Tashkent programme offered a visible example of that cultural connection in action.
Rather than being promoted only through speeches or official programmes, yoga was being practised by people in Uzbekistan themselves.
From Physical Health to Inner Harmony
For Go Spiritual, yoga should also be understood beyond physical exercise.
The deeper spiritual philosophy of yoga encourages an individual to create harmony between body, mind and consciousness. Practices involving physical postures, breathing, concentration, meditation and self-discipline have historically formed different parts of the wider yogic tradition.
This distinction becomes increasingly relevant as yoga grows globally.
Modern lifestyles have brought extraordinary convenience and technological progress, but they have also intensified concerns around stress, anxiety, loneliness and disconnection. In such circumstances, the inward-looking dimension of yoga can offer something that physical exercise alone does not—the opportunity to become more aware of the mind and develop greater balance in everyday life.
Yoga can therefore serve simultaneously as a practice for physical wellness and as a doorway towards meditation, self-awareness and spiritual exploration.
Strengthening India-Uzbekistan Cultural Connections
Modi’s yoga engagement formed part of a wider State Visit focused on strengthening India-Uzbekistan relations.
He arrived in Uzbekistan on August 29 and received a warm welcome from President Mirziyoyev. He also visited the Yangi Uzbekistan Monument, where he laid a wreath and described the site as reflecting the aspirations and progress of the Uzbek people.
During talks between the two leaders, India and Uzbekistan agreed to deepen cooperation across areas including trade and investment, digital connectivity, defence and energy.
President Mirziyoyev also conferred Uzbekistan’s highest state honour, the Order of “Oliy Darajali Do‘stlik”, on Modi in recognition of his contribution to strengthening relations between the two countries.
Against this diplomatic backdrop, the yoga session added an important people-to-people and cultural dimension to the visit.
Governments can strengthen relations through agreements and strategic partnerships, but cultural traditions often build connections at a more personal level. Yoga is particularly suited to such cultural exchange because people can experience and practise it directly.
Yoga Belongs to India, Its Message Can Serve Humanity
India’s contribution of yoga to the world represents an important example of how ancient spiritual knowledge can remain relevant in modern times.
The global popularity of yoga does not diminish its Indian spiritual roots. Instead, its acceptance across continents demonstrates how a tradition born from India’s ancient civilisation can carry a universal message.
The philosophy behind yoga asks individuals to turn inward, discipline the mind, understand themselves better and seek harmony rather than conflict.
At a time when humanity faces war, social division, environmental pressures and growing mental-health challenges, the principles of balance, mindfulness, self-control, inner peace and interconnectedness associated with the broader yogic tradition have renewed relevance.
The sight of young people practising yoga in Tashkent while the Indian Prime Minister interacted with them was therefore symbolic of something larger: India’s spiritual heritage crossing borders without demanding uniformity.
For Go Spiritual News Magazine & App, this is the larger message emerging from Tashkent. Yoga may have originated in India, but its message of inner harmony can speak to humanity as a whole.
When yoga moves beyond the mat and becomes a way of cultivating awareness, compassion, balance and peace, it comes closer to its deeper spiritual purpose.
And in that sense, Yoga is not merely India’s soft power—it is one of India’s most profound spiritual gifts to the world.
Go Spiritual Organization: www.gospiritualindia.org
Go Spiritual News Magazine & App: www.gospiritualindia.in
The post PM Modi Takes India’s Spiritual Gift of Yoga to Tashkent, Calls It a Bridge Beyond Borders first appeared on Go Spiritual News Magazine & App .
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सोनू त्यागी ने कृति सेनन के रक्षाबंधन विज्ञापन पर उठाए सवाल, विवाद के बाद विज्ञापन वापस
मुंबई : गो स्पिरिचुअल और अप्रोच एंटरटेनमेंट के संस्थापक, अवार्ड-विनिंग लेखक, निर्देशक और निर्माता सोनू त्यागी ने अभिनेत्री कृति सेनन के रक्षाबंधन ज्वेलरी विज्ञापन पर सवाल उठाए हैं। उन्होंने कहा कि रक्षाबंधन जैसे पवित्र त्योहार के विज्ञापन में त्योहार की भावना, भाई-बहन के रिश्ते और भारतीय संस्कृति को सबसे ज्यादा महत्व दिया जाना चाहिए। विज्ञापन को लेकर विवाद और आलोचना के बाद अब ज्वेलरी ब्रांड जीवा ने इसे वापस ले लिया है।
जीवा के लिए बनाए गए इस विज्ञापन में अभिनेत्री कृति सेनन रक्षाबंधन मनाते हुए ऑफ-व्हाइट ब्रालेट-स्टाइल ब्लाउज, केप और ड्रेप्ड स्कर्ट में नजर आई थीं। विज्ञापन सामने आने के बाद कई लोगों ने सोशल मीडिया पर उनके पहनावे को लेकर सवाल उठाए। लोगों का कहना था कि भाई-बहन के पवित्र और सुरक्षा के रिश्ते को समर्पित रक्षाबंधन जैसे त्योहार के विज्ञापन में इस तरह की स्टाइलिंग उचित है या नहीं, इस पर ब्रांड को विचार करना चाहिए।
विवाद और आलोचना बढ़ने के बाद जीवा ने अब इस विज्ञापन को वापस ले लिया है। सोनू त्यागी ने कहा कि रक्षाबंधन केवल एक व्यावसायिक अवसर नहीं है। यह भाई और बहन के बीच प्यार, विश्वास, सुरक्षा और सम्मान से जुड़ी एक गहरी आध्यात्मिक और सांस्कृतिक परंपरा है।
सोनू त्यागी ने कहा, “रक्षाबंधन भाई और बहन के सबसे पवित्र रिश्तों में से एक का त्योहार है। यह रिश्ता प्यार, विश्वास, सम्मान और सुरक्षा पर आधारित है। जब किसी विज्ञापन में इस पवित्र रिश्ते से ज्यादा फैशन, स्किन शो और कंटेंट को वायरल बनाने पर ध्यान दिया जाता है, तो त्योहार की असली भावना कमजोर हो जाती है।”
सोनू त्यागी ने आधुनिकता और महिला सशक्तिकरण के नाम पर रिवीलिंग कपड़ों के इस्तेमाल पर भी सवाल उठाया। उन्होंने कहा, “मैं यह नहीं समझता कि रक्षाबंधन मनाने के लिए किसी महिला को रिवीलिंग ड्रेस पहनने की क्या जरूरत है। कम कपड़े पहनने से कोई महिला कैसे सशक्त हो जाती है? अगर इसी विज्ञापन में कोई पुरुष अभिनेता अंडरवियर में दिखाई देता, तो क्या उसे आधुनिक या प्रगतिशील माना जाता? इसका जवाब साफ है। ब्रांड्स को संस्कृति के प्रति संवेदनशील होना चाहिए। सिर्फ टीआरपी, व्यूज या किसी विज्ञापन को वायरल बनाने के लिए हिंदू परंपराओं और महिलाओं की गरिमा का इस्तेमाल नहीं होना चाहिए।”
सोनू त्यागी ने कहा कि फिल्मों और किसी खास त्योहार के लिए बनाए गए विज्ञापन के बीच अंतर को भी समझना जरूरी है। उन्होंने कहा, “यह कोई फिल्म नहीं है, जहां कहानी की जरूरत के अनुसार किसी खास तरह के कपड़ों की जरूरत हो सकती है। यह खास तौर पर रक्षाबंधन के लिए बनाया गया विज्ञापन था। ब्रांड्स और विज्ञापन बनाने वालों को हिंदू त्योहारों पर विज्ञापन बनाते समय उस त्योहार की संस्कृति, परंपरा और भावनाओं को समझना चाहिए। पवित्र त्योहारों को संवेदनशीलता के साथ दिखाने की जरूरत है, सनसनी के साथ नहीं।”
सोनू त्यागी ने कहा कि अगर किसी त्योहार के विज्ञापन को देखने के बाद लोगों का ध्यान त्योहार के संदेश से हटकर केवल कपड़ों पर चला जाए, तो विज्ञापन अपने असली उद्देश्य से दूर हो जाता है।
उन्होंने कहा, “रक्षाबंधन का असली संदेश भाई-बहन का प्यार, सुरक्षा का वादा, भावनात्मक जुड़ाव और हमारी सांस्कृतिक परंपराएं हैं। विज्ञापन में इन बातों को प्रमुखता से दिखाया जाना चाहिए। अगर लोगों की चर्चा त्योहार की जगह केवल अभिनेत्री के कपड़ों पर होने लगे, तो ब्रांड्स को यह समझना चाहिए कि कहीं विज्ञापन का असली संदेश पीछे तो नहीं छूट गया।”
आध्यात्मिक नजरिए से सोनू त्यागी ने कहा कि भारतीय परंपराओं में परिवार और रिश्तों के बीच मर्यादा, सादगी और सम्मान को हमेशा महत्व दिया गया है। उन्होंने कहा, “भाई-बहन का रिश्ता हमारी संस्कृति के सबसे पवित्र रिश्तों में से एक है। इसे संवेदनशीलता, गरिमा और सम्मान के साथ दिखाया जाना चाहिए। किसी पवित्र त्योहार को रिवीलिंग फैशन दिखाने का मंच बनाना प्रगतिशीलता नहीं है। यह उस त्योहार और उससे जुड़ी भावनाओं के प्रति असंवेदनशीलता है।”
अब विज्ञापन वापस लिए जाने के बाद सोनू त्यागी ने कहा कि यह जरूरी है कि ब्रांड्स लोगों की भावनाओं को समझें और भारतीय त्योहारों से जुड़े विज्ञापन बनाते समय संस्कृति का सम्मान करें। उन्होंने कहा कि विज्ञापन की दुनिया में क्रिएटिविटी और आधुनिक सोच जरूरी है, लेकिन इसका मतलब यह नहीं है कि त्योहारों की मूल भावना को नजरअंदाज कर दिया जाए। ब्रांड्स आधुनिक और आकर्षक विज्ञापन बना सकते हैं, लेकिन उनमें संस्कृति, परंपरा और रिश्तों की गरिमा का भी ध्यान रखा जाना चाहिए।
सोनू त्यागी ने कहा कि जीवा द्वारा विज्ञापन वापस लिए जाने के बाद यह मामला विज्ञापन और मार्केटिंग इंडस्ट्री के लिए भी एक महत्वपूर्ण संदेश है। किसी भी त्योहार पर विज्ञापन बनाते समय केवल चर्चा, व्यूज और वायरल होने को सफलता का पैमाना नहीं बनाया जाना चाहिए। लोगों की भावनाओं और सांस्कृतिक संदर्भ को समझना भी उतना ही जरूरी है।
सोनू त्यागी एक जाने-माने अवार्ड-विनिंग लेखक, निर्देशक और निर्माता हैं और उन्हें भारतीय मीडिया और एंटरटेनमेंट इंडस्ट्री में दो दशक से अधिक का अनुभव है। उन्होंने साइकोलॉजी में डिग्री ली है और एडवरटाइजिंग मैनेजमेंट, जर्नलिज्म और फिल्ममेकिंग की भी पढ़ाई की है। उन्होंने अपने करियर की शुरुआत प्रमुख एडवरटाइजिंग एजेंसियों और मीडिया हाउसेज के साथ की और 24 वर्ष की उम्र में अपने वेंचर्स की शुरुआत की। उन्होंने प्रोडक्शन, मार्केटिंग, राइटिंग और क्रिएटिव कंसल्टेशन के क्षेत्र में 40 से अधिक बॉलीवुड फिल्मों में योगदान दिया है।
उन्होंने अभिनेता राकेश बेदी अभिनीत आध्यात्मिक वेब सीरीज टू ग्रेट मास्टर्स का सह-निर्माण और क्रिएशन किया है। यह सीरीज स्वामी विवेकानंद और परमहंस योगानंद की शिक्षाओं पर आधारित है। वह राजपाल यादव, ब्रजेंद्र काला, हेमंत पांडे और सारा खान अभिनीत व्यंग्यात्मक हिंदी कॉमेडी फिल्म कैंप डीसेंट के क्रिएटिव प्रोड्यूसर हैं। वह ग्लोबल फिल्म लिबरेशन के सह-निर्माता भी हैं।
सोनू त्यागी को उनके काम के लिए युवा रत्न अवॉर्ड, बिज इंडिया 2010 अवॉर्ड, सर्विस एक्सीलेंस अवॉर्ड और पीआर एजेंसी ऑफ द ईयर अवॉर्ड सहित कई सम्मान मिले हैं। उन्हें मानसिक स्वास्थ्य के क्षेत्र में टॉप मोस्ट लीडर्स इन मेंटल हेल्थ के रूप में भी सम्मानित किया गया है।
अप्रोच एंटरटेनमेंट ग्रुप की स्थापना और नेतृत्व सोनू त्यागी करते हैं। यह एक मल्टी-वर्टिकल एंटरटेनमेंट और कम्युनिकेशंस ग्रुप है। यह फिल्म प्रोडक्शन, सेलिब्रिटी मैनेजमेंट, एडवरटाइजिंग और कॉरपोरेट फिल्म्स, फिल्म मार्केटिंग, इवेंट्स और एंटरटेनमेंट मार्केटिंग के क्षेत्र में काम करता है। ग्रुप के अंतर्गत अप्रोच कम्युनिकेशंस, जो पीआर, डिजिटल और इंटीग्रेटेड कम्युनिकेशंस एजेंसी है, और अप्रोच बॉलीवुड, जो बॉलीवुड और एंटरटेनमेंट न्यूजवायर और ऐप है, भी शामिल हैं। ग्रुप भारत के कई प्रमुख शहरों में काम करता है और व्यावसायिक काम के साथ सार्थक कंटेंट और सामाजिक मुद्दों पर भी ध्यान देता है।
गो स्पिरिचुअल की स्थापना सोनू त्यागी ने एक आध्यात्मिक और वेलनेस संगठन के रूप में की है। यह आध्यात्मिक जागरूकता, समाज सेवा, मानसिक स्वास्थ्य और वेलनेस, आयुर्वेद, मीडिया, आध्यात्मिक पर्यटन, ऑर्गेनिक जीवन और सामाजिक मुद्दों के क्षेत्र में काम करता है। गो स्पिरिचुअल, अप्रोच एंटरटेनमेंट ग्रुप की एक पहल है। यह गो स्पिरिचुअल न्यूज मैगजीन और ऐप भी चलाता है और भविष्य में वेब टीवी और ओटीटी कंटेंट शुरू करने की योजना है। इसका उद्देश्य सकारात्मक, आध्यात्मिक और जागरूक जीवन से जुड़ा कंटेंट लोगों तक पहुंचाना है। गो वेज और भूख मिटाओ जैसे अभियानों के माध्यम से गो स्पिरिचुअल करुणा, सांस्कृतिक संवेदनशीलता, आंतरिक संतुलन और सामाजिक जिम्मेदारी को बढ़ावा देता है।
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“शाकाहार और अहिंसा हिंदू और सनातन धर्म के मूल आदर्श”: गो स्पिरिचुअल के संस्थापक सोनू त्यागी
देवदत्त पटनायक के मांसाहार और प्राचीन हिंदू ग्रंथों से जुड़े तर्कों पर सोनू त्यागी का कड़ा जवाब, कहा—चुनिंदा संदर्भों से सनातन धर्म की अहिंसा, करुणा और जीव–दया की परंपरा को नहीं किया जा सकता नजरअंदाज
मुंबई: गो स्पिरिचुअल के संस्थापक सोनू त्यागी ने लेखक और मिथक विशेषज्ञ देवदत्त पटनायक के शाकाहार, मांसाहार और प्राचीन हिंदू ग्रंथों को लेकर दिए गए विचारों का कड़ा विरोध किया है। त्यागी ने कहा कि शाकाहार, अहिंसा, करुणा और जीवों के प्रति दया हिंदू और सनातन धर्म के मूल आदर्श हैं। हजारों साल पुराने ग्रंथों के कुछ चुनिंदा संदर्भों के आधार पर सनातन धर्म की पूरी सोच और परंपरा को नहीं समझा जा सकता।
हाल में देवदत्त पटनायक ने शाकाहार और मांसाहार को लेकर अपने विचार रखे हैं। उन्होंने प्राचीन हिंदू ग्रंथों में पशु बलि और मांस खाने से जुड़े कई संदर्भों का जिक्र किया है। इसके साथ ही उन्होंने शाकाहार को जाति, शुद्धता और सामाजिक ताकत जैसे विषयों से भी जोड़ा है।
सोनू त्यागी का कहना है कि हिंदू और सनातन धर्म को केवल इस आधार पर नहीं देखा जा सकता कि हजारों साल पहले किसी समय कुछ लोग क्या खाते थे या उस समय कौन-सी प्रथाएं प्रचलित थीं। सनातन धर्म की असली ताकत उसकी आध्यात्मिक सोच और समय के साथ मनुष्य को बेहतर और दयालु बनाने की शिक्षा में है।
सोनू त्यागी ने कहा, “सनातन धर्म हमें दया, प्रेम, अहिंसा, संयम और सभी जीवों के सम्मान की शिक्षा देता है। मेरे लिए शाकाहार केवल भोजन की आदत नहीं है। यह जीवों के प्रति दया और अहिंसा का रास्ता है। अगर हम किसी जीव को मारे बिना स्वस्थ जीवन जी सकते हैं, तो केवल स्वाद के लिए किसी जीव की जान क्यों ली जाए?”
उन्होंने कहा कि शाकाहार को केवल जाति से जोड़कर देखना भी सही नहीं है। दया किसी एक जाति या समाज की नहीं होती। कोई भी व्यक्ति, चाहे वह किसी भी जाति, धर्म, वर्ग या विचार से आता हो, जीवों के प्रति दया रख सकता है और शाकाहार अपना सकता है।
त्यागी ने कहा, “जिस जानवर को काटने के लिए ले जाया जा रहा है, उसे हमारी जाति या राजनीति से कोई मतलब नहीं है। वह केवल डर और दर्द महसूस करता है। वह भी जीना चाहता है। इसलिए सवाल बहुत सीधा है—अगर हमारे पास बिना किसी जानवर को मारे भोजन करने का विकल्प है, तो हमें दया का रास्ता क्यों नहीं चुनना चाहिए?”
उन्होंने यह भी साफ किया कि केवल शाकाहारी होने से कोई व्यक्ति अपने आप अच्छा इंसान नहीं बन जाता। इंसान की अच्छाई उसके पूरे व्यवहार और कर्मों से तय होती है। लेकिन इसका यह मतलब भी नहीं है कि भोजन के लिए किसी जीव की जान लेने के सवाल को नजरअंदाज कर दिया जाए।
त्यागी ने कहा, “कोई शाकाहारी व्यक्ति भी गलत काम कर सकता है और कोई मांसाहारी व्यक्ति कई अच्छे गुणों वाला हो सकता है। हमारा उद्देश्य किसी इंसान को छोटा या बड़ा बताना नहीं है। हमारा सवाल केवल इतना है कि जहां हिंसा से बचा जा सकता है, वहां हम अहिंसा को क्यों न चुनें?”
गो स्पिरिचुअल का कहना है कि प्राचीन हिंदू साहित्य बहुत विशाल है। ये ग्रंथ अलग-अलग समय में लिखे गए और उनमें अलग-अलग तरह के धार्मिक, सामाजिक और आध्यात्मिक विचार मिलते हैं। इसलिए किसी एक समय या किसी एक प्रथा को पूरे सनातन धर्म की पहचान बना देना ठीक नहीं है।
सोनू त्यागी ने कहा, “अगर इतिहास में कहीं मांस खाने या पशु बलि का उल्लेख मिलता भी है, तो उसे छिपाने की जरूरत नहीं है। लेकिन केवल उन्हीं बातों को उठाकर यह कहना भी सही नहीं है कि यही सनातन धर्म की पहचान है। इतिहास हमें बताता है कि अलग–अलग समय में क्या हुआ, जबकि धर्म हमें सिखाता है कि हमें किस दिशा में आगे बढ़ना चाहिए।”
उन्होंने कहा कि हिंदू ग्रंथों में अहिंसा, जीव-दया और मांस से दूर रहने की शिक्षा भी मिलती है। मनुस्मृति के अध्याय 5 में मांस और जीवों को होने वाली हानि पर विचार करते हुए मांस से दूर रहने की बात कही गई है। इसी तरह महाभारत के अनुशासन पर्व में भी मांस त्याग और जीवों के प्रति दया पर विस्तार से चर्चा मिलती है।
त्यागी ने कहा कि अगर प्राचीन ग्रंथों में मांस खाने से जुड़े संदर्भों की चर्चा की जाती है, तो उन्हीं ग्रंथों में मौजूद अहिंसा, दया और मांस त्याग की शिक्षाओं की भी चर्चा होनी चाहिए।
उन्होंने कहा, “हमें आधी बात नहीं, पूरी बात देखनी चाहिए। अगर किसी ग्रंथ में मांस से जुड़ा कोई संदर्भ है तो उसकी चर्चा कीजिए, लेकिन उसी परंपरा में अहिंसा और जीव–दया की जो मजबूत शिक्षा है, उसे भी सामने रखिए।”
सोनू त्यागी ने भगवद्गीता में सात्विक भोजन की शिक्षा का भी जिक्र किया। उन्होंने कहा कि गीता में ऐसे भोजन को महत्व दिया गया है जो जीवन, स्वास्थ्य, शक्ति, सुख और शांति बढ़ाए। भगवद्गीता 9.26 में भगवान श्रीकृष्ण प्रेम और भक्ति से अर्पित पत्र, पुष्प, फल और जल को स्वीकार करने की बात कहते हैं।
त्यागी ने कहा कि भारत के लाखों हिंदू परिवारों, मंदिरों, संतों और आध्यात्मिक परंपराओं में आज भी सात्विक और शाकाहारी भोजन को महत्व दिया जाता है। मंदिरों में प्रसाद की परंपरा हो या अनेक वैष्णव और भक्ति परंपराएं, शाकाहार लंबे समय से हिंदू आध्यात्मिक जीवन का महत्वपूर्ण हिस्सा रहा है।
उन्होंने कहा, “शाकाहार कोई आज पैदा हुई राजनीतिक सोच नहीं है। यह हमारी आध्यात्मिक और सनातनी परंपरा का बहुत पुराना हिस्सा है। अहिंसा और करुणा भारत की सबसे बड़ी आध्यात्मिक शिक्षाओं में हैं।”
पौधों में भी जीवन होने के तर्क पर सोनू त्यागी ने कहा कि जीवन में हर तरह की हिंसा को पूरी तरह खत्म करना संभव नहीं हो सकता, लेकिन इसका मतलब यह नहीं है कि जिस हिंसा से बचा जा सकता है, उसे भी सही मान लिया जाए।
उन्होंने कहा, “अहिंसा का बहुत सरल मतलब है—जितना संभव हो, उतना कम नुकसान करें। अगर हम किसी जीव की जान बचा सकते हैं तो हमें उसकी जान बचानी चाहिए। यही दया है और यही आध्यात्मिकता है।”
सोनू त्यागी ने कहा कि शाकाहार के मुद्दे को ब्राह्मण, बनिया, दलित, आदिवासी या किसी अन्य जाति के बीच लड़ाई नहीं बनाया जाना चाहिए। किसी भी जाति के सभी लोगों को एक जैसा बताना गलत है। दया और क्रूरता किसी जाति की पहचान नहीं हो सकती।
उन्होंने कहा, “करुणा की कोई जाति नहीं होती। अहिंसा की कोई जाति नहीं होती। जीव–दया की कोई राजनीति नहीं होनी चाहिए। सनातन धर्म हमें बांटने के बजाय सभी जीवों में जीवन का सम्मान करना सिखाता है।”
सोनू त्यागी ने अंत में कहा, “हमें इतिहास को मिटाने की जरूरत नहीं है, लेकिन इतिहास के कुछ चुनिंदा उदाहरणों के आधार पर सनातन धर्म की अहिंसा, शाकाहार और करुणा की महान परंपरा को छोटा भी नहीं किया जा सकता। गो स्पिरिचुअल शाकाहार, अहिंसा और जीवों के प्रति दया के साथ मजबूती से खड़ा है।”
उन्होंने कहा, “अगर हमारे पास किसी निर्दोष जीव को मारे बिना भोजन करने का विकल्प है, तो हमें दया को चुनना चाहिए। कुछ पल के स्वाद से किसी जीव की जिंदगी कहीं ज्यादा कीमती है। हमारे लिए यही अहिंसा है और यही सच्ची आध्यात्मिकता है।”
गो स्पिरिचुअल सोनू त्यागी द्वारा स्थापित एक आध्यात्मिक और वेलनेस संगठन है। यह आध्यात्मिक जागरूकता, परोपकार और सामाजिक कार्यों, मानसिक स्वास्थ्य और वेलनेस, आयुर्वेद और समग्र जीवन, आध्यात्मिक पर्यटन, मीडिया और इवेंट्स के क्षेत्र में काम करता है। गो स्पिरिचुअल शाकाहार, पशुओं के प्रति दया, मानवता और जागरूक जीवन को बढ़ावा देता है।
सोनू त्यागी एक अवार्ड-विनिंग लेखक, निर्देशक, निर्माता और मीडिया विशेषज्ञ हैं। वे अप्रोच एंटरटेनमेंट ग्रुप और गो स्पिरिचुअल के संस्थापक हैं। उन्हें मीडिया, मनोरंजन, फिल्म निर्माण, सेलिब्रिटी प्रबंधन, जनसंपर्क, विज्ञापन और संचार के क्षेत्र में दो दशकों से अधिक का अनुभव है। अप्रोच एंटरटेनमेंट ग्रुप के अंतर्गत वे अप्रोच एंटरटेनमेंट, अप्रोच कम्युनिकेशंस और अप्रोच बॉलीवुड सहित विभिन्न मीडिया एवं मनोरंजन संस्थाओं का नेतृत्व कर रहे हैं। फिल्म और मीडिया जगत में सक्रिय रहने के साथ-साथ सोनू त्यागी आध्यात्मिकता, मानवता, शाकाहार, अहिंसा और पशुओं के प्रति दया के प्रबल समर्थक हैं।
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Approach Entertainment Celebrates National Sports Day, Salutes the Spirit of Discipline, Teamwork and Excellence
Mumbai, August 29, 2026: Approach Entertainment, an award-winning celebrity and talent management, film production, advertising and corporate film production, film marketing, events and entertainment marketing company, celebrates National Sports Day by saluting India’s sporting community and the values of discipline, teamwork, perseverance and excellence that sport brings to society.
Observed every year on August 29, National Sports Day commemorates the birth anniversary of legendary Indian hockey player Major Dhyan Chand. For Approach Entertainment, the occasion is also an opportunity to recognise the wider influence of sports—not only in creating champions, but also in inspiring healthier lifestyles, stronger communities and a more confident generation.
Sonu Tyagi, Founder of Approach Entertainment Group, said that the values behind sporting achievement have a strong connection with entertainment, creativity and professional life.
“Sports teach us discipline, focus, teamwork and the courage to keep going even after failure. These are not only qualities required to become a great sportsperson; they are qualities required to succeed in every field of life,” said Sonu Tyagi. “On National Sports Day, Approach Entertainment salutes every sportsperson—from celebrated national champions to young athletes practising every day with a dream in their eyes.”
According to Tyagi, India’s growing sporting culture also presents significant opportunities for the entertainment, advertising, celebrity management, digital and events industries. Today, sportspersons are not only competitors on the field but also influential public personalities capable of inspiring millions of people.
“Entertainment and sports have a natural connection because both create emotions, aspirations and powerful human stories,” Tyagi added. “Every athlete has a story of struggle, sacrifice, determination and achievement. These stories deserve to be communicated creatively and responsibly.”
Approach Entertainment believes that professional sports personality and celebrity management can play an important role in developing the public positioning of athletes beyond the sporting arena. Strategic brand associations, endorsements, media opportunities, digital communication, appearances, events and meaningful campaigns can help sports personalities build stronger connections with audiences while creating long-term value for both athletes and brands.
With more than two decades of experience in entertainment and communications, Approach Entertainment works across Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing. The company brings together entertainment, communications, content and marketing expertise to create campaigns and experiences designed around personalities, brands and audiences.
The company also sees enormous potential in sports-related content. The journeys of athletes—from grassroots struggles and personal sacrifices to victories and setbacks—can become compelling subjects for films, documentaries, branded content, digital series, advertising campaigns and inspirational communication.
Approach Entertainment further believes that brands working with sports personalities should look beyond conventional endorsements. Campaigns built around fitness, discipline, teamwork, resilience, youth empowerment and healthy living can create deeper and more meaningful engagement with consumers.
“Winning is important, but sport teaches us something even bigger—the courage to compete, the strength to rise again and the humility to respect others,” Tyagi said. “India needs a stronger sporting culture at every level. Children should be encouraged to play, families should support sporting ambitions, companies should invest in athletes and sporting initiatives, and society should celebrate sport as an essential part of a healthy nation.”
On National Sports Day, Approach Entertainment extends its greetings to India’s athletes, coaches, sporting organisations, young players and everyone working behind the scenes to strengthen the country’s sporting ecosystem.
The company calls upon young Indians to embrace sport not merely as competition but as a way of developing physical fitness, mental strength, discipline, confidence and team spirit.
“A fitter nation is a stronger nation. On National Sports Day, let us celebrate not only medals and victories, but also the discipline, hard work and never-give-up attitude behind every sporting journey,” Sonu Tyagi said.
About Approach Entertainment
Approach Entertainment is an award-winning entertainment company with more than two decades of experience in the media and entertainment industry. Its expertise spans Celebrity & Talent Management, Films Productions, Advertising & Corporate Films Productions, Films Marketing, Events and Entertainment Marketing.
Approach Entertainment is part of Approach Entertainment Group, which also includes Approach Communications, an award-winning PR, Digital and Integrated Communications agency; Go Spiritual, a spiritual and wellness organisation; and Approach Bollywood, a Bollywood and entertainment newswire, portal and app.
Through its diverse entertainment and communications businesses, the group continues to work at the intersection of creativity, celebrities, brands, media, communications and socially meaningful initiatives.
For business enquiries and collaborations:
Approach Entertainment
Email: Info@approachentertainment.com
www.approachentertainment.com
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PM Modi Takes India’s Spiritual Gift of Yoga to Tashkent
PM Modi Takes India’s Spiritual Gift of Yoga to Tashkent, Calls It a Bridge Beyond Borders
PM Modi Takes India’s Spiritual Gift of Yoga to Tashkent, Calls It a Bridge Beyond Borders
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Hindu and Sanatani Culture Stands for Vegetarianism and Ahimsa: Go Spiritual Founder Sonu Tyagi Counters Devdutt Pattanaik
Go Spiritual says selective references to ancient meat-eating cannot define Sanatan Dharma, which has championed Ahimsa, Karuna, Sattvic living and compassion towards all living beings
Mumbai : Sonu Tyagi, Founder of Go Spiritual, has strongly countered recent arguments by mythologist and author Devdutt Pattanaik on vegetarianism, caste and references to meat-eating in ancient Hindu literature, asserting that Hindu and Sanatani culture has a profound and enduring tradition of vegetarianism, Ahimsa, compassion and reverence for all living beings.
Tyagi’s response comes in the wake of Pattanaik’s recent commentary on vegetarianism and meat-eating, including arguments linking vegetarian identity with caste, purity and power, alongside references to animal sacrifice and meat consumption in Vedic and other ancient Sanskrit literature. Tyagi said that selective references from texts composed across different historical periods cannot be presented as the defining character of Sanatan Dharma while its vast spiritual traditions of Ahimsa, Daya, Karuna, Sattva and respect for life are pushed into the background.
“Sanatan Dharma must be understood through its highest spiritual ideals and not reduced to a catalogue of what someone may have eaten or sacrificed thousands of years ago. Its spiritual journey takes human consciousness towards compassion, self-restraint, purity and respect for life. For Go Spiritual, vegetarianism is a natural expression of that journey,” said Tyagi.
He strongly disagreed with attempts to interpret India’s vegetarian traditions predominantly through the prism of caste and political power. According to Tyagi, compassion cannot belong to any particular caste, class or political ideology. “An animal being taken for slaughter does not know whether the person protecting it is a Brahmin, Baniya, Dalit, tribal, Hindu, Jain, Buddhist or atheist. It knows fear, pain and the desire to remain alive. Turning vegetarianism into caste warfare distracts us from the fundamental ethical question: when human beings can nourish themselves without deliberately killing an animal, why should an animal have to die for our taste?”
Tyagi clarified that Go Spiritual does not argue that vegetarianism alone makes a person morally superior. A person’s character, he said, cannot be determined simply by what is on his or her plate. However, that does not make the ethical consequences of dietary choices irrelevant. “A vegetarian can be a bad human being and a non-vegetarian can possess many admirable qualities. But that does not change the reality of an animal losing its life for food. Vegetarianism should not be about declaring ourselves superior; it should be about trying to cause less suffering.”
Go Spiritual maintained that ancient Hindu literature represents an enormous and historically layered tradition encompassing different periods, rituals, philosophical schools and interpretations. References to animal sacrifice or meat consumption, Tyagi said, should neither be dishonestly erased nor selectively elevated into the eternal moral message of Hindu civilisation.
“Even if scholarship establishes that certain people consumed meat or particular ancient sacrifices involved animals, does that automatically make animal killing a spiritual ideal for a Hindu living today? History can tell us what human beings sometimes did. Dharma asks us what human beings ought to become,” Tyagi said.
He pointed out that Hindu literature itself contains powerful teachings supporting abstention from meat and compassion towards living creatures. Manusmriti 5.48 links obtaining meat with injury to living beings and consequently advocates abstention, while the following verse asks people to contemplate the origin of flesh and the bondage and killing of creatures. The Mahabharata’s Anushasana Parva contains an extensive discourse on abstention from meat, compassion towards creatures and the spiritual merit associated with avoiding flesh.
“If passages apparently referring to meat consumption are considered legitimate evidence of Hindu tradition, then passages explicitly advocating abstention and compassion must be given equal, if not greater, attention. Intellectual fairness demands that we acknowledge the complete spiritual conversation rather than selecting only those passages that support a predetermined conclusion,” Tyagi said.
Tyagi also highlighted the Bhagavad Gita’s emphasis on Sattvic food. Bhagavad Gita 17.8 describes foods associated with Sattva as those promoting life, purity, strength, health, happiness and satisfaction, while Bhagavad Gita 9.26 speaks of Lord Krishna accepting with devotion an offering of a leaf, flower, fruit or water. Tyagi said these teachings have helped inspire generations of vegetarian Hindu households, temples, saints, devotees and spiritual institutions.
“Look at the tradition of Prasad, the vegetarian practices of numerous Vaishnava traditions and the emphasis placed upon Sattvic food by generations of spiritual teachers. Vegetarian spirituality is not a modern political invention. It is a living and deeply rooted part of Hindu and Sanatani culture,” he said.
According to Tyagi, Ahimsa represents one of Indian civilisation’s most significant spiritual contributions because it expands the circle of compassion beyond human beings. Animals experience fear, pain and an instinctive desire for survival, he said, and spirituality should increase humanity’s sensitivity towards that suffering rather than provide intellectual arguments for ignoring it.
Addressing the frequently raised argument that plants are also living, Tyagi said the impossibility of eliminating every form of harm does not justify avoidable suffering. “Ahimsa in everyday life can also mean choosing the path of minimum harm. The fact that human existence cannot eliminate every form of injury cannot become an excuse to cause suffering that we have the reasonable ability to avoid.”
Tyagi said Hindu society should celebrate its compassionate spiritual heritage rather than allowing food to become another source of caste or political division. He also rejected sweeping attacks on Brahmins, Banias, Dalits, tribal communities or any other social group, saying no community has a monopoly over either compassion or cruelty.
“We do not need to erase history to defend Sanatan Dharma, but neither should selective readings of history be used to diminish its magnificent traditions of vegetarianism, Ahimsa and compassion. Go Spiritual proudly stands for a vegetarian and compassionate way of life. The higher message of Sanatan Dharma is Ahimsa, Karuna, Sattva and kindness towards every living being,” Tyagi said.
“If we have the choice to nourish ourselves without killing an innocent creature, let us choose compassion. An animal’s life is greater than a few moments of taste. For us, that is not merely vegetarianism; that is spirituality in action,” he concluded.
Go Spiritual, founded by Sonu Tyagi, is a spiritual and wellness organisation working in spirituality, spiritual awareness, philanthropy and social causes, mental health and wellness, Ayurveda and holistic living, spiritual tourism, media and events. The organisation advocates vegetarianism, animal kindness, conscious living and spirituality centred on humanity and compassion.
Sonu Tyagi is an award-winning writer, director and producer, and the Founder of Approach Entertainment Group and Go Spiritual, with more than two decades of experience in the media and entertainment industry. Under his leadership, Approach Entertainment works across Celebrity & Talent Management, Film Productions, Advertising & Corporate Film Productions, Film Marketing, Events and Entertainment Marketing; Approach Communications is an award-winning PR, Digital and Integrated Communications agency offering strategic communications services across diverse sectors; while Approach Bollywood operates as a Bollywood and Entertainment Newswire, News Portal and App, covering films, celebrities, television, OTT, music and the wider entertainment industry
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The post Hindu and Sanatani Culture Stands for Vegetarianism and Ahimsa: Go Spiritual Founder Sonu Tyagi Counters Devdutt Pattanaik first appeared on Go Spiritual News Magazine & App.
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