M/S Jallan Enterprises vs M/S Sarathi International Inc on 25 March, 2026

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    Karnataka High Court

    M/S Jallan Enterprises vs M/S Sarathi International Inc on 25 March, 2026

    Author: Ravi V Hosmani

    Bench: Ravi V Hosmani

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                                                                           MFA No. 5183 of 2025
                                                                       C/W MFA No. 5220 of 2025
    
    
                                HC-KAR
    
    
    
                                    IN THE HIGH COURT OF KARNATAKA AT BENGALURU
                                          DATED THIS THE 25TH DAY OF MARCH, 2026
                                                           BEFORE
                                          THE HON'BLE MR. JUSTICE RAVI V HOSMANI
                                       MISCELLANEOUS FIRST APPEAL NO.5183 OF 2025
                                                              C/W
                                       MISCELLANEOUS FIRST APPEAL NO.5220 OF 2025
    
                                BETWEEN:
                                M/s. JALLAN ENTERPRISES,
                                A SOLE PROPRIETORSHIP,
                                HAVING ITS OFFICE AT 1102
                                KRISHNA TOWER, SECTOR 35 E /
                                PLOT NO.4, KHARGHAR,
                                NAVI MUMBAI, RAIGAD,
                                MAHARASHTRA-410 210.
                                REP. BY ITS PROPRIETOR
                                SHIVAM JALLAN.
                                                                       ...APPELLANT (COMMON)
                                [BY SRI SIVARAMAKRISHNAN M. SIVSANKARAN, ADV]
    
                                AND:
                                M/s. SARATHI INTERNATIONAL INC.,
                                A PARTNERSHIP FIRM, INCORPORATED BY
    CHANDRASHEKAR
                                PARTNERSHIP DEED DATED 29 DECEMBER
    LAXMAN
    KATTIMANI                   2008, HAVING ITS REGISTERED OFFICE AT
    Digitally signed by
    CHANDRASHEKAR LAXMAN
                                NO.459/30, 30TH CROSS, 4TH BLOCK,
    KATTIMANI
    Location: High Court of
    Karnataka, Dharwad Bench
    Date: 2026.03.26 04:58:05
                                JAYANAGAR, BANGALORE-560 011
                                AND AT 13, 3-D MAIN, 1ST PHASE,
    +0000
    
    
    
    
                                J.P. NAGAR, BANGALORE-560 078.
                                REP. BY PARTNER
                                SRI SAPTHAGIRI S. BOGGARAM.
                                                                  ...RESPONDENT (COMMON)
                                [BY SMT.PRIYA V., ADVOCATE]
    
                                       THIS MFA NO.5183/2025 IS FILED U/O 43 RULE 1(r) OF CPC
                                1908, AGAINST THE ORDER DATED 11.04.2025 PASSED ON I.A.NO.2
                                IN O.S.NO.3911/2024 ON THE FILE OF THE XVIII ADDITIONAL CITY
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    CIVIL JUDGE AND SESSIONS JUEDGE, BENGALURU (CCH-10),
    ALLOWING THE I.A.NO.2 FILED UNDER ORDER 39 RULE 1 AND 2
    R/W SECTION 151 OF CPC & ETC.
    
            THIS MFA NO.5220/2025 IS FILED U/O 43 RULE 1(R) OF CPC.,
    AGAINST THE ORDER DATED 11.04.2025 PASSED ON I.A.NO.1 IN
    O.S.NO.3911/2024 ON THE FILE OF THE XVIII ADDITIONAL CITY
    CIVIL    JUDGE   AND   SESSIONS    JUEDGE,    BENGALURU    SCCH-10,
    ALLOWING THE I.A.NO.1 FILED UNDER ORDER 39 RULE 1 AND 2
    R/W SECTION 151 OF CPC, 1908 & ETC.
    
    
            THESE APPEALS HAVING BEEN HEARD AND RESERVED FOR
    JUDGMENT ON 12.09.2025, COMING ON FOR PRONOUNCEMENT OF
    JUDGMENT THROUGH VC FROM DHARWAD BENCH, THIS DAY, THE
    COURT DELIVERED THE FOLLOWING:
    
    
    CORAM:       HON'BLE MR. JUSTICE RAVI V HOSMANI
    
                             CAV JUDGMENT
    

    Challenging common order dated 11.04.2025 passed by

    XVIII Additional City Civil and Sessions Judge, Bengaluru (CCH-

    SPONSORED

    10), on IAs.no.1 and 2 in OS no.3911/2024, this appeal is filed.

    2. Sri Shivaramakrishnan M. Sivsankaran, learned

    counsel for appellant submitted, appellant was defendant in

    OS.no.3911/2024 filed by respondent – plaintiff seeking for

    decree of permanent injunction restraining defendant from

    infringement and passing off of its registered trademark
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    ‘TULASI’, for rendition of accounts and recovery of profits,

    delivery-up and destruction of infringing materials etc.

    3. In plaint, it was stated plaintiff was a partnership

    firm engaged in manufacture and sale of incense sticks, cones,

    burners and fragrance oils since 1945, formally constituted

    under partnership deed dated 07.08.1992 and reconstituted

    under partnership deed dated 20.12.2008. It was stated,

    plaintiff was amongst largest incense manufacturers in Country,

    operating 75,000-set integrated manufacturing unit at

    Bangalore and exporting its products to more than 45 countries

    worldwide. It was stated, plaintiff earned considerable goodwill

    and reputation in domestic and international markets by

    adhering to high quality standards and it held ISO 9001:2015,

    ISO 14001:2015 and WHO-GMP certifications and also

    undertook various social and charitable initiatives.

    4. It was stated, plaintiff adopted trademark ‘TULASI’

    in year 1950 and using it continuously, extensively and

    exclusively in respect of incense sticks and allied goods. It was

    stated, mark was inherently distinctive and acquired secondary

    meaning due to decades of uninterrupted use, extensive sales,
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    advertisement expenditure and wide promotion. And for

    protection of goodwill, plaintiff had multiple registrations,

    including ‘device mark’ (granted registration dated 15.11.1962)

    and ‘word mark’ (granted registration dated 19.10.2005) and

    Trademark registration on 21.07.1952, which were periodically

    renewed, valid and subsisting. It was stated, plaintiff holds

    registrations for various variants of mark and obtained

    international registrations in several jurisdictions worldwide, in

    addition to operating domain name “<https://tulasi.com/>” for

    marketing and sale of its goods.

    5. It was stated, by virtue of prior adoption, long and

    continuous use, extensive promotion and multiple trademark

    registrations, plaintiff had acquired exclusive proprietary rights

    over mark ‘TULASI’, and same was exclusively associated with

    plaintiff in trade and among consumers. It was further stated

    plaintiff had taken action against earlier infringers by filing

    OS.no.5927/2015, where Civil Court had recognized plaintiff as

    registered proprietor of mark and restrained unauthorized use

    thereof.

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    6. It was stated, cause of action for present suit arose

    on account of defendant’s adoption and use of mark ‘TULSI’ in

    respect of identical goods, namely incense sticks under Class-3.

    It was stated, impugned mark was phonetically identical and

    deceptively similar to plaintiff’s registered mark, differing only

    by omission of letter “a”, and same was adopted with malafide

    intention to ride on goodwill and reputation of plaintiff. It was

    stated, defendant’s goods bearing impugned mark were

    discovered in market in December 2023, leading to confusion

    among consumers, some of whom allegedly enquired whether

    defendant’s products were associated with plaintiff. It was

    stated, defendant was marketing impugned goods through its

    website “<https://jallan.in/?s=tulsi&post type=product>”.

    7. It was stated, plaintiff issued a cease-and-desist

    notice dated 04.01.2024, which defendant refused in reply

    dated 15.01.2024 and admitted continued use of impugned

    mark, which act constituted infringement of plaintiff’s

    registered trademark under Sections 27, 28 and 29 of Trade

    Marks Act, 1999 (‘TMA’, for short) and also amounts to passing

    off. It was stated defendant’s acts had caused confusion and
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    deception in market, diluted plaintiff’s brand value, tarnished its

    reputation and resulted in irreparable loss and injury.

    8. It was stated, plaintiff was prior user and registered

    proprietor of mark, whereas defendant’s adoption was recent

    and dishonest. Therefore, plaintiff had strong prima facie case,

    balance of convenience lie in its favour and irreparable harm

    would be caused, if relief was not granted. It was stated, cause

    of action first arose from adoption and registration of plaintiff’s

    mark and subsequently in December 2023, on discovery of

    defendant’s infringing goods and continued day-to-day. It was

    stated, trial Court had territorial jurisdiction under Section 134

    of TMA and Section 20 of Code of Civil Procedure, 1908 (‘CPC‘,

    for short), as plaintiff carries on business within jurisdiction and

    infringing goods are sold therein. Therefore, plaintiff filed suit.

    9. Along with plaint, plaintiff had filed IAs.no.1 and 2

    under Order XXXIX Rules 1 and 2 of CPC for temporary

    injunction restraining defendant, assigns, agents etc. from

    manufacturing, selling, marketing, offering for sale or in any

    manner infringing and passing off plaintiff’s trademark ‘TULASI’

    or any other mark that may be identical or deceptively similar
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    to registered trademark of plaintiff and adopting assertions in

    plaint sought for grant in temporary injunction.

    10. In affidavit filed in support of applications, plaintiff

    stated about its usage and registration of trademark/word

    mark, about its business spreading across 45 countries around

    world, about plaintiff having applied for or trademark

    registrations in various countries, about investing time, effort

    and money in earning trust as well as adopting certified

    manufacturing processes. There is also assertion about having

    huge turnover based on brand value and plaintiff’s products

    receiving awards.

    11. There is also assertion about plaintiff having been

    granted an order of injunction against infringement and passing

    of against some other party in OS.no.5927/2015. There is

    specific assertion about defendant resorting to exploit plaintiff’s

    goodwill by seeking to manufacture, distribute and sell incense

    sticks under name and style of ‘TULSI’, which came to its

    knowledge in December, 2023 and that same was also reflected

    from defendant’s website. Plaintiff further stated that it had

    caused issuance of a cease-and-desist notice to defendant on
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    04.01.2024, which defendant refused in its reply dated

    15.01.2024. There is further assertion that defendant’s product

    being deceptively similar was likely to cause confusion in minds

    of consumers and erode its profits and dilution of its brand

    value alleging that it has a strong prima facie case, that

    balance of convenience lie in its favour and plaintiff would

    suffer irreparable loss and injury in case of denial of injunction,

    it prayed for grant of temporary injunction.

    12. On appearance, defendant filed written statement

    and adopting same as its objections against applications for

    temporary injunction denying plaint averments in toto and

    stating that plaintiff’s suit was not maintainable either in law or

    on facts and plaintiff has not approached Court with clean

    hands and by suppressing and misrepresenting material facts.

    It was stated, defendant obtained GST registration on

    12.08.2022 and thereafter commenced manufacturing and

    marketing of agarbattis from 01.03.2023 and also secured

    MSME registration on 11.05.2023. It was stated, defendant

    adopted his surname as trademark ‘JALLAN’, which was

    registered under no.5974549 dated 11.06.2023, and that said
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    mark was only trademark used by defendant in relation to his

    products.

    13. Defendant specifically denied that word ‘TULSI’ was

    not used as trademark or brand name but only to describe

    smell or flavor of agarbatties, that it contains tulsi essence and

    bonafide/descriptive use was protected under Sections 30 and

    35 of TMA. It was contented words TULSI, CAMPHOR, LOBAN,

    LEMONGRARASS, LAVENDER and BOSEWELLIA appearing on

    packaging only describe character and quality of products and

    were not trademarks. Defendant asserted any manufacturer of

    agarbatties with tulsi fragrance was entitled to use word ‘TULSI’

    to describe scent and plaintiff cannot claim exclusive rights over

    such descriptive usage, even assuming its alleged long standing

    registration and usage of word ‘TULASI’, which was otherwise

    denied.

    14. Further, defendant had conducted business openly

    and transparently, without copying or infringing any trademark

    of plaintiff and sales invoices demonstrate continuous and

    bonafide commercial activity. Defendant further denied

    infringing or passing off plaintiff’s mark and asserted a

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    statutory and common law right to use words to bonafide

    describes character or quality of goods. Therefore, plaintiff’s

    claim was untenable and sought dismissal of suit.

    15. It was submitted defendant was proprietorship,

    engaged in business of manufacture and sale of incense sticks

    under registered trademark ‘JALLAN’ dated 11.06.2023, in

    regular course of trade and commerce. It was submitted,

    plaintiff had issued cease-and-desist notice to defendant on

    04.01.2024, alleging that it was infringing plaintiff’s trademark

    by marketing incense sticks under name ‘TULSI’. Defendant

    replied on 15.01.2024 denying infringement and asserting that

    ‘TULSI’ was a descriptive expression referring to natural

    fragrance of basil and was not used as a trademark. Despite

    same, plaintiff filed suit for permanent injunction against

    defendant, alleging infringement and passing off by use of word

    ‘TULASI’. Plaintiff also filed I.As.no.1 and 2 under Order XXXIX

    Rules 1 and 2 of CPC seeking ad-interim injunction.

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    16. Based on same, trial Court framed following :

    POINTS

    1) Whether the plaintiff has made out prima facie
    case under I.A.No.1 and 2?

    2) Whether balance of convenience leans in favour
    of the plaintiff under I.A.no.1 and 2?

    3) Whether plaintiff will be put to more hardship if
    temporary injunction is not granted under
    I.A.no.1 and 2?

    4) What order?

    17. On consideration, trial Court answered points no.1

    to 3 in affirmative and point no.4 by allowing IAs.no.1 and 2

    and granting injunction as prayed, disrupting defendant’s

    business. Aggrieved thereby, defendant filed this appeal.

    18. It was submitted, impugned order was ex facie

    erroneous, contrary to settled principles of trademark law and

    suffered from serious non-application of mind. It was

    submitted, learned trial Judge, while professing to avoid a mini-

    trial in effect conducted one by rendering findings on disputed

    questions of fact and law, which could only be adjudicated after

    trial. It was submitted, trial Court erred in clubbing IAs.no.1

    and 2, notwithstanding fact that issues of infringement and

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    passing off were distinct and governed by different legal

    standards. Hence, same vitiated exercise of discretion.

    19. It was contended, plaintiff does not enjoy

    exclusivity over word ‘TULASI’ and plaintiff’s case pivoted on

    device mark containing word ‘TULASI’. It was submitted, as per

    Section 17 of TMA, registration of a composite mark does not

    ipso facto confer exclusive rights over individual components

    thereof, particularly when such components are descriptive or

    common in trade. It was submitted, plaintiff’s trademark

    registration certificate contains a disclaimer expressly stating

    that registration shall give no right to exclusive use of word

    ‘TULASI’ and other descriptive matter. It was submitted, trial

    Court failed to consider legal effect of said disclaimer, despite

    its attention drawn to same under memo dated 22.02.2025 and

    placing on record Trademark Registration Certificate of plaintiff.

    20. It was submitted, use of word ‘TULSI’ by defendant

    was purely descriptive, intended only to indicate fragrance and

    characteristics of incense sticks, and not as a trademark or

    source identifier. Especially so as defendant’s trademark

    ‘JALLAN’ was prominently displayed on packaging and ‘TULSI’

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    was used in same manner as other fragrance descriptors such

    as Camphor, Lavender, Lemongrass and Loban and descriptive

    use protected under Section 30 (2) (a) of TMA ruled out

    infringement.

    21. It was submitted, impugned order proceeded on a

    fundamentally erroneous legal framework. It was submitted,

    trademark protection was not absolute but depended on nature

    of goods and context of use. While word ‘TULASI’ may be an

    arbitrary or distinctive mark in relation to incense sticks, but,

    position materially changes when goods in question are tulsi-

    scented incense sticks. It was submitted, display of picture of

    Tulsi Pot along with Tulsi leaves and people praying before it

    were sufficient to distinguish defendant’s product from that of

    plaintiff. In such context, word ‘TULSI’ clearly indicated

    fragrance/ingredient assuming descriptive character.

    22. Relying on decision in case of Lotus Herbals Pvt.

    Ltd. v. DPKA Universal Consumer Ventures Pvt. Ltd.,

    reported in 2024 SCC OnLine Del 498, it was submitted,

    when registered mark corresponds to an ingredient or

    characteristic of goods, competitors are entitled to invoke

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    statutory defence under Section 30 (2) (a) of TMA. It was

    submitted, trial Court erred in adopting “prominence test,” by

    focusing on size and display of word ‘TULSI’ on defendant’s

    packaging. It was contended, Section 30 (2) (a) of TMA

    protects use that indicates kind, quality or other characteristics

    of goods and does not prescribe font size, prominence, or

    display. Referring to decision in case of Marico Limited v.

    Agro Tech Foods Limited, reported in 2010 SCC Online Del

    3806, it was submitted, defence under Section 30 of TMA was

    objective in nature and did not depend on intention, bonafides,

    or alleged malafides of defendant. According to defendant, once

    use indicates fragrance characteristic of goods, statutory

    protection would be attracted and same cannot be defeated by

    subjective considerations.

    23. It was submitted, trial Court failed to correctly

    apply settled principles governing grant of temporary

    injunction, namely, prima facie case, balance of convenience,

    irreparable injury etc. It was submitted, impugned order

    virtually restrained defendant from marketing and selling its

    product variant, resulting in serious commercial prejudice and

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    disruption of business even when plaintiff could be adequately

    compensated if it ultimately succeeds in suit. In view of same,

    balance of convenience lie in favour of permitting descriptive

    use pending trial and sought for allowing appeal.

    24. On other hand, Smt.Priya V., learned counsel for

    plaintiff supported impugned order and contended, plaintiff was

    prior adopter and registered proprietor of trademark ‘TULASI’,

    having used same continuously for over seven decades i.e.

    since 1950 as against rather recent trademark registration of

    defendant i.e. since 2023. It was submitted, plaintiff’s

    trademark had acquired enormous goodwill and reputation and

    registration under TMA carried presumption of its validity under

    Section 31 of TMA. Relying upon decision in case of Lupin Ltd.

    v. Johnson and Johnson, reported in 2014 SCC OnLine

    Bom 4596, it was submitted, High Court of Bombay had held,

    registration certificate was prime facie proof of trademark

    ownership as per Section 31 of TMA and Court should not

    lightly interfere with statutory rights of registered proprietor at

    interlocutory stage. It was held, even while challenge of

    registration was permissible, same could not be a ground to

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    deny protection, which set exceptionally high threshold

    requiring defendant to prove registration was ex-facie illegal or

    fraudulent, which in any case, requires trial. She submitted, at

    interlocutory stage, trial Court was not to examine validity or

    strength of registration in detail and therefore, impugned order

    could not be faulted.

    25. It was further submitted, mark ‘TULASI’ was in

    continuous use by plaintiff since 1950 and subject matter of

    valid registration in Class-3. It was submitted, said ‘mark’ was

    arbitrary in relation to incense sticks and therefore, adoption of

    word ‘TULSI’ by defendant, in relation to same class of goods

    i.e. incense sticks since 2023 was clear case of infringement

    under Section 29 (2) (c) of TMA as mark was phonetically

    similar and in respect of identical goods/product. She relied on

    decision in case of Cadila Healthcare Ltd. v. Cadila

    Pharmaceuticals Ltd., reported in (2001) 5 SCC 73 to

    emphasize that phonetic similarity and likelihood of confusion

    were sufficient to constitute infringement.

    26. It was submitted, defendant’s mark ‘TULSI’ was

    phonetically identical to plaintiff’s registered mark ‘TULASI’ and

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    used in respect of identical goods, namely incense sticks, which

    would squarely attract provisions of Sections 29 (2) (c) and 29

    (3) of TMA and which mandate a presumption of likelihood of

    confusion. She further contended, omission of letter ‘a’ from

    plaintiff’s word mark would not avoid infringement.

    27. It was contended, defendant’s use of word ‘TULSI’

    was not descriptive but as trademark. Drawing attention to

    packaging, it was submitted, word ‘TULSI’ was displayed in a

    prominent and eye-catching manner, in larger font than

    defendant’s trademark ‘JALLAN’, and therefore, an average

    consumer with imperfect recollection would perceive ‘TULSI’ as

    a brand identifier rather than mere description of fragrance,

    increasing likelihood of confusion. She pointed, defendant used

    english descriptors for other fragrances such as Camphor and

    Lavender, but deliberately chose word “TULSI” instead of

    “BASIL” to ride on goodwill of plaintiff’s trademark. In support

    of said proposition, she relied on decisions in Hem

    Corporation Pvt. Ltd. v. ITC Limited, reported in 2012 SCC

    Online Bom 551 and Piruz Khambatta and Anr. v. Soex

    India Pvt. Ltd., reported in 2011 SCC OnLine Del 5598 to

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    contend that even if a word has a descriptive meaning, its use

    can amount to infringement if presented in a manner that

    consumers are likely to perceive it as a trademark. Further, trial

    Court exercised its discretion judiciously and in view of law laid

    down in Wander Ltd. and Anr. v. Antox India (P) Ltd.,

    reported in 1990 SCC Online SC 490, first appellate Court

    ought not to interfere merely because another view is possible.

    28. It was further contended scope of interference by

    first appellate Court against interlocutory order was limited,

    relying on decision in Wander Ltd.‘s case (supra). Learned

    counsel further relied on decision in case of Anand Prasad

    Agarwalla v. Tarkeshwar Prasad, reported in (2001) 5 SCC

    568, to contend that at interlocutory stage, trial Court should

    not conduct mini-trial or finally adjudicate disputed questions.

    Learned counsel argued that trial Court duly considered prima

    facie case, balance of convenience and risk of irreparable harm

    likely to be suffered and arriving at conclusion that same

    favoured plaintiff given its longstanding registration and

    goodwill built up, granted orders of temporary injunction as

    prayed. Therefore, same did not call for interference.

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    29. Learned counsel for plaintiff also relied on following

    decisions:

                 i.     Kaviraj Pandit Durga Dutt Sharma v.
                        Navaratna             Pharmaceuticals
                        Laboratories, reported in 1964 SCC
                        OnLine SC 14;
    
                 ii.    Wander Ltd. and Anr. v. Antox India (P)
    

    Ltd., reported in 1990 SCC Online SC 490;

    iii. Cadila Healthcare Ltd. v. Cadila
    Pharmaceuticals Ltd.
    , reported in (2001)
    5 SCC 73;

    iv. Anand Prasad Agarwalla v. Tarkeshwar
    Prasad
    , reported in (2001) 5 SCC 568;

    v. Syed Mohideen v. P Sulochana Bai,
    reported in (2016) 2 SCC 683;

    vi. Ellora Industries v. Banarasi Das Goela,
    reported in 1979 SCC OnLine Del 198;

    vii. Adiga’s Abhiruchi and Ors. v. Adiga’s
    Fast Food, reported in 2007 SCC OnLine
    Kar 756;

    viii. Piruz Khambatta and Anr. v. Soex India
    Pvt. Ltd.
    , reported in 2011 SCC OnLine
    Del 5598;

    ix. Hem Corporation Pvt. Ltd. v. ITC
    Limited
    , reported in 2012 SCC Online Bom
    551;

                 x.     Lupin Ltd. v. Johnson and Johnson,
                        reported in 2014 SCC OnLine Bom 4596;
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    xi. Gufic (P) Ltd. v. Vasu Healthcare (P)
    Ltd.
    , reported in 2016 SCC OnLine Bom
    1814;

    xii. Bata India Ltd. v. Chawla Boot House,
    reported in 2019 SCC OnLine Del 8147;

    xiii. Anil Verma v. RK Jewellers SK Group,
    reported in 2019 SCC OnLine Del 8252;

    xiv. Free Elective Network (P) Ltd. v.

    Matrimony.com. Ltd., reported in 2022
    SCC OnLine Mad 3811; and

    xv. Sun Pharmaceutical Industries Ltd. v.
    Protrition Products LLP
    , reported in 2023
    SCC OnLine Del 7467.

    30. Heard learned counsel, perused impugned order

    and material available on record.

    31. These appeals are by defendant against

    discretionary order passed by trial Court on IAs.no.1 and 2 filed

    under Order XXXIX Rules 1 and 2 of CPC in a suit for

    permanent and mandatory injunction restraining defendant

    from infringing and passing of in violation of plaintiff’s

    trademark. Main grounds urged are that impugned order was

    passed without proper consideration of facts/material of case

    and contentions urged and therefore perverse. Hence, common

    point arising for consideration is:

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    “Whether impugned order passed by trial
    Court on I.As.no.1 and 2 calls for interference
    on ground of being contrary to law and
    perversity?”

    32. At outset, it is seen, trial Court considered rival

    pleadings, contentions, decisions relied and after framing

    proper points for consideration arrived at its conclusions. It

    noted Annexure-L Certificate no.144477 showed registration of

    device mark ‘TULASI’ in respect of goods and description in

    Class-3 – Agarbatties, granted to BK Annapoornamma – a

    partner of M/s.Sarathi International (Partnership Firm), with

    renewal on 18.07.2017 and valid till 18.07.2027. Likewise,

    Annexure-M Certificate no.188079 indicated registration of

    device mark ‘Tulasi Agarbathi’ in respect of goods and

    description in Class-3 – Agarbatties, granted to same

    person/firm, renewed and valid upto 13.12.2027. And

    Annexure-P Certificate no.780870 showed registration of word

    mark ‘TULASI’ issued to same person/firm in respect of incense

    sticks in Class-3, renewed and valid upto 04.12.2027. It also

    noted, Annexures – Q to AK depicted registration of trademark

    ‘TULASI’ in various other countries by plaintiff. On said basis it

    – 22 –

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    concluded, there was no dispute about plaintiff being registered

    trademark holder of ‘TULASI’ as device mark as well as word

    mark in respect of goods in Class-3 and using it since 1950.

    33. It noted, documents produced by defendant at

    Sl.nos.1 and 2 were Registration Certificates of defendant

    under GST and as Industry. And document at Sl.no.3 was

    Trademark Certificate no.5974549 dated 11.06.2023 for

    registration of ‘JALLAN’ in respect of goods and description in

    Class-3 – namely Essential Oils, Air Freshners, Agarbatti,

    Dhoop, Diffuser and Aroma Oils. And document at Sl.no.4

    indicated usage of trade mark ‘JALLAN’ by defendant and one of

    its products used word ‘TULSI’ on its package. Thus, there was

    no dispute about defendant being registered trademark holder

    of ‘JALLAN’ and using it since 2023. It noted, both plaintiff and

    defendant were in same business namely manufacture and sale

    of incense sticks. And defendant was not disputing usage of

    word ‘TULSI’ on package of one of it’s products and claimed it

    to be bonafide descriptive to show it contained tulsi fragrance

    or flavour protected under Sections 30 and 35 of TMA.

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    34. Therefore, whether usage of word ‘TULSI’ on

    package of one of defendant’s products was in descriptive

    manner or prominent manner and infringes on plaintiff’s

    trademark and amounts to passing off would establish triable

    case.

    35. On perusal of package, trial Court arrived at

    conclusion that usage of word TULSI by defendant was not

    descriptive, but prominent being in larger font style attracting

    attention of customers and likely to confuse as if it was a

    product of plaintiff, as defendant’s trademark JALLAN was

    depicted in smaller size font than word TULSI. It concluded

    same was with intention to attract customers of plaintiff and

    therefore, defendant’s claim of protection under Sections 30

    and 35 of TMA was unacceptable.

    36. It clarified, confusion arose only in respect of

    defendant’s product with word ‘TULSI’ on its package. It

    observed, if defendant intended to use ‘TULSI’ in descriptive

    manner, said word would have been in smaller font style than

    its trademark. It concluded ratio laid down in Hem

    Corporation‘s case (supra) would apply, that usage of mark to

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    describe aroma of product would make no difference if it was

    likely to be understood as a trademark and ‘intention of usage’

    was not sole factor. It also referred to ratio in Piruz

    Khambatta‘s case (supra), wherein High Court of Delhi held

    usage of RASNA prominently in PAN RASNA could not be held to

    be in descriptive manner.

    37. It also considered defense that use of word ‘TULSI’

    was in descriptive manner and registration granted to plaintiff

    over device mark ‘TULASI’ was conditional and did not exclusive

    right to use said word and excepted descriptive usage. It held,

    decisions relied upon by defendant in Cadila Health Care

    Ltd.; Lotus Herbals Pvt. Ltd.; Marico Ltd. cases (supra) and

    Stokely Van Camp Inc. and Anr. v. Heinz India Pvt. Ltd.,

    reported in 2010 SCC OnLine Del 2153, were not helpful as

    defendant was not using word ‘TULSI’, in descriptive manner. It

    discounted decision in case of Bhole Baba Milk Food

    Industries Ltd. v. Parul Food Specialities Pvt. Ltd.,

    reported in 2011 SCC OnLine Del 4422 on ground that

    plaintiff herein had registration not only of device mark but also

    word mark.

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    38. Likewise, on reasoning that in case defendant

    intended to use word TULSI in descriptive manner, it would

    have used it in smaller font than its trademark and therefore

    protection under Section 30 of TMA was not available to

    defendant, it held decision in case of Om Prakash Gupta v.

    Praveen Kumar, reported in ILR 2000 Del. 124 was not

    available. On said reasoning, it held plaintiff had established

    prima facie case and observing that in case of refusal of

    injunction, plaintiff would suffer more, it answered points for

    consideration in favour of plaintiff and granted injunctions as

    sought for.

    39. It is seen, trial Court noted plaintiff’s long prior use

    and valid registrations as well as phonetic similarity between

    plaintiff’s trademark ‘TULASI’ and word ‘TULSI’, mentioned

    on defendant’s packaging and by examining packaging of rival

    products rejected defendant’s contention that defendant

    contends that word TULSI was used on descriptive manner in

    context of tulsi-scented incense. It observed, whether

    defendant succeeds in establishing its usage was purely

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    descriptive within meaning of Section 30 (2) (a) of TMA would

    require trial.

    40. Various decisions are relied upon. In Marico

    Limited‘s case (supra), it was held descriptive

    words/expressions or their phonetic variations cannot be

    monopolized as trademarks and bonafide descriptive use was

    protected. Since “LOW ABSORB” merely described a product

    characteristic, injunction was refused.

    41. In Cadila Health Care Ltd.‘s case (supra), it was

    held “Sugar Free” was a descriptive expression indicating a

    product characteristic, and such terms cannot be monopolized

    and defendant’s use of “Sugar Free” along with its own brand

    “Amul” was held to be bonafide descriptive use and injunction

    was refused.

    42. In Stokely Van Camp Inc.‘s case (supra), it is

    held common descriptive words such as “Rehydrate, Replenish,

    Refuel,” which describe function or effect of a product, cannot

    be monopolized as trademarks if such words are used in a

    bonafide descriptive manner along with defendant’s own brand

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    and such use did amount to infringement. Based on these

    decisions, defendant contends, word ‘TULSI’ is descriptive of

    ingredient or characteristic of product, and when used along

    with defendant’s own brand, it constitutes bonafide descriptive

    use and would not amount to infringement.

    43. In Bhole Baba Milk Food Industries Ltd‘s case

    (supra) it is held, a trader cannot monopolize common name of

    deity like ‘Krishna,’ when culturally associated with product.

    Court ruled, protection applies only to specific label or stylized

    mark, not word itself, and defendant’s qualified mark avoided

    confusion. Based on same, it is contended that ‘TULSI’, being a

    culturally and religiously significant term, cannot be exclusively

    monopolized by plaintiff, and defendant’s use of word along

    with its distinct trademark / branding does not amount to

    infringement or passing off.

    44. In Om Prakash Gupta‘s case (supra), it is held

    phonetic similarity and imitation of overall label/get-up can

    create consumer confusion, especially where goods are

    common consumer products and applying “average consumer

    with imperfect recollection” test, Court granted injunction due

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    to defendant’s slavish imitation of plaintiff’s mark and

    packaging.

    45. In Pernod Ricard India (P) Ltd. v. Karanveer

    Singh Chhabra, reported in 2025 SCC OnLine SC 1701, it

    was held, ‘London Pride’ was not deceptively similar to

    ‘Blenders Pride’, emphasizing that trademarks must be

    assessed as a whole and common words like ‘Pride’ cannot be

    monopolized and distinct prefixes create different commercial

    impressions. Based on same, defendant contends presence of a

    common word like ‘TULASI’ does not automatically give rise to

    infringement if overall mark, prefix/suffix, and branding create

    a distinct commercial impression, reducing likelihood of

    consumer confusion.

    46. In Reliance Industries Ltd. v. Reliance

    Polycrete Ltd., reported in 1997 SCC OnLine Bom 786, it

    was held, word “Reliance” had not acquired exclusive secondary

    meaning for plaintiff across all industries and as parties

    operated in different fields, Court found little likelihood of

    consumer confusion and refused to grant an injunction.

    Therefore, defendant contends that commonly used word like

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    ‘TULASI’ cannot be monopolized by one trader unless said word

    had acquired exclusive secondary meaning, and if defendant

    used it with its own branding, likelihood of consumer confusion

    was minimal.

    47. Defendant also relies on decision in Lotus Herbals

    Private Limited‘s case (supra), wherein it was held word

    ‘Lotus’ was common descriptive term in cosmetic industry to

    indicate ingredient and it’s usage was not as a trademark, and

    prominent display of defendant’s trademark ’82°E’ removed

    likelihood of confusion and on said basis, no infringement was

    found and interim injunction was refused.

    48. Distillate of above decisions is, where monopoly

    over descriptive or common words is limited, even in face

    of trademark registration, decisions in Marico Ltd.; Cadila

    Health Care Ltd. and Stokely Van Camp Inc. cases (supra)

    shield traders who use terms that describe a product’s

    characteristics or ingredients (like “Low Absorb” or “Sugar

    Free”) in a bonafide manner, asserting such words must

    remain available for public use, while Bhole Baba Milk Food

    Industries Ltd. and Pernod Ricard cases (supra), reinforce

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    culturally significant or common terms (like “Krishna” or

    “Pride”) cannot be exclusively claimed when distinct prefixes or

    house marks are present to prevent confusion. Om Prakash

    Gupta and Reliance Industries cases (supra) focus on need

    to apply overall visual impression and necessity of proving

    acquisition of secondary meaning test.

    49. Even plaintiff relies on various decisions.

    50. In Bata India Ltd.‘s case (supra), it was held,

    strength of a mark depends on its position on spectrum of

    distinctiveness, with suggestive and arbitrary marks receiving

    higher protection. Though defendant contends that word

    TULASI is of common usage and cannot attract high degree of

    protection as sought, long usage of registered mark coupled

    with time and money spent on earning goodwill through

    promotional activities, indicated word TULASI had attained

    distinctiveness entitled for protection.

    51. In Anil Verma‘s case (supra), High Court of Delhi

    held descriptiveness must be assessed by applying Degree of

    Imagination Test and Competitors Need Test. If a term directly

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    conveys quality or characteristic of goods without requiring

    mental effort, it is descriptive; however if some imagination is

    required and competitors have alternative means to describe

    their goods, mark leans towards suggestiveness.

    52. In Free Elective Network’s case (supra), while

    examining whether sub-element “Jodi” in mark “Jodi365” was

    descriptive or inherently distinctive, High Court of Madras noted

    that trademarks fall along a spectrum from generic (with no

    protection), descriptive (protection only if secondary meaning is

    acquired) and suggestive to arbitrary/fanciful (attracting strong

    protection). It was submitted, tests applied to determine

    descriptiveness i.e. (i) dictionary meaning of term; (ii) degree

    of imagination required to connect term with goods/services;

    (iii) competitors’ need to use term; and (iv) extent of use by

    others, would favour plaintiff as continuous long and registered

    usage by plaintiff established secondary meaning.

    53. In Hem Corporation and Piruz Khambatta’s

    cases (supra), it was held, trademark infringement and passing

    off are distinct causes of action with different evidentiary

    requirements. It was held actual confusion requires to be

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    proved in case of passing off; while likelihood of confusion is

    sufficient in case of infringement. Court ruled that even

    innocent adoption of similar mark can be restrained if it creates

    confusion and mark that has acquired distinctiveness through

    long use cannot be defeated by claim of descriptive use.

    54. And though in Adiga’s Abhiruchi’s case (supra),

    defendant contended word “Adiga” being a common community

    name, its use in business could not be restrained in view of

    Section 35 of TMA, it was rejected relying on decisions in

    Dr.Reddy’s Laboratories Ltd v. Reddy Pharmaceuticals

    Ltd., reported in 2004 SCC OnLine Del. and Bajaj

    Electricals Ltd. v. Metals & Allied Products, reported in

    1987 SCC OnLine Bom 225, holding mere fact that a name

    was a surname or community name did not confer a right to

    use it in a manner that infringes registered trademark and

    usage by defendant was not bonafide.

    55. In Syed Mohideen‘s case (supra), it said that

    rights in a trademark arise primarily from “prior use” and not

    merely from registration and rights of registered proprietor

    under TMA are subject to rights of a prior user. It also

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    reiterated that a passing off action protects goodwill and its

    essential elements are goodwill, misrepresentation and

    damages. In present case, plaintiff is admittedly, prior and

    continuous user of ‘TULASI’, hence its rights prevail.

    56. In Ellora Industries‘s case (supra), it is held that

    tort of passing off protects commercial goodwill and reputation

    of trader as a form of property. It held plaintiff must establish

    that its mark acquired reputation and goodwill in market and

    that law of passing off aims to prevent unfair competition

    where a trader uses deceptive devices or marks to

    misappropriate reputation of another trader.

    57. In Gufic‘s case (supra), it was held, crucial

    question was whether defendant was using word “as a

    trademark or in descriptive sense”. It observed, when a word is

    used prominently on packaging and product labels to identify

    source of goods, it amounts to trademark use and not

    descriptive use. It further held, claim of defendant that a word

    is generic or common to trade must place clear evidence of

    extensive market usage and mere assertions or references from

    websites are insufficient.

    – 34 –

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    58. In Kaviraj Pandit‘s case (supra), it was held

    passing off and infringement are distinct causes of action. While

    passing off depends on deceptively similarity in overall getup

    and presentation, in case of infringement, where once essential

    features of registered mark are adopted and similarity is close,

    visually or phonetically, differences in packaging or addition of

    defendant’s name are held immaterial.

    59. In Sun Pharmaceutical‘s case (supra), High Court

    of Delhi held trademark infringement must be assessed by

    comparing marks themselves and examining whether they are

    likely to cause confusion to an average consumer with

    imperfect recollection. It was held that even if packaging or

    label differ, phonetic similarity between marks can still lead to

    deceptive similarity, and such visual differences or ‘added

    matter’ cannot defeat claim of infringement.

    60. It is significant to note that one of main grounds of

    challenge was based on finding of High Court of Delhi in Lotus

    Herbals (Pvt.) Ltd.‘s case (supra) on ground that it was under

    similar facts and circumstances and considering similar

    contentions. However, it is recently reversed by Division Bench

    – 35 –

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    of Delhi High Court in Lotus Herbals (P) Ltd. v. DPKA

    Universal Consumer Ventures (P) Ltd., reported in 2026

    SCC OnLine Del 540, wherein Division Bench was considering

    use of mark “Lotus Splash” in respect of identical cosmetic

    products, where plaintiff was registered proprietor of word as

    well as device mark “Lotus” and defendants had raised defence

    under Section 30 (2) (a) of TMA, claiming expression as

    descriptive. Said contention was examined in light of principles

    laid down in Cadila Health Care Ltd. and Marico Ltd’s cases

    (supra) and applying settled tests of anti-dissection, dominant

    feature, overall similarity and likelihood of confusion from

    perspective of an average consumer, Court came to prima facie

    conclusion that expression “Lotus Splash” was being used as a

    trademark/sub-mark and not merely in a descriptive sense. It

    observed, Degree of Imagination and Competitors’ Need tests,

    as propounded in McCarthy on Trademarks were of persuasive

    value and as use of word ‘Lotus’ clearly indicated trademark

    usage, than descriptive, defence under Section 30 (2) (a) of

    TMA was unavailable and prima facie case of infringement was

    held established, entitling protective injunction.

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    61. While adjudicating applications for interim

    injunction in trademark cases, findings required to be given by

    trial Courts as evolved in American Cyanamid Co. v. Ethican

    Ltd. [1975 (1) All ER 504] would be:

    (i) Serious question to be tried/triable issue, i.e.
    plaintiff must show genuine and substantial
    question fit for trial, which is not frivolous,
    vexatious or speculative.

    (ii) Likelihood of confusion/deception, without
    requiring detailed analysis of merits,
    assessed on prima facie strength of case and
    probability of consumer confusion or
    deception.

    (iii) Balance of convenience, requiring Courts to
    weigh inconvenience or harm that may result
    to either party from grant or refusal of
    injunction.

    (iv) Irreparable harm: Where use of impugned
    mark by defendant may lead to dilution of
    plaintiff’s brand identity, loss of consumer
    goodwill, or deception or public-harm which
    are inherently difficult to quantify – remedy of
    damages may be inadequate. In such cases,
    irreparable harm is presumed.

    (v) Public interest: In matters involving public
    health, safety, or widely consumed goods,
    courts may consider whether public interest
    warrants injunctive relief to prevent
    confusion or deception in marketplace.

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    62. As noted above, trial Court noted rival pleadings,

    contentions and material relied on by parties. It noted,

    admitted usage by plaintiff of registered trademark ‘TULASI’

    not only as device mark but also as word mark in respect of

    incense sticks, since 1950 was for nearly seventy years; as

    against usage by defendant of word ‘TULSI’ on one of its

    products was since 2023, by claiming such usage was

    descriptive. On comparison of package of rival products, trial

    Court noted usage of word ‘TULSI’ by defendant was not

    descriptive, but prominent being in larger font style attracting

    attention of customers and likely to confuse even prudent man,

    especially as defendant’s trademark ‘JALLAN’ was depicted in

    smaller size font than word ‘TULSI’.

    63. In light of same, it held defendant’s claim of

    protection under Sections 30 and 35 of TMA was unacceptable

    at that stage. While clarifying that confusion arose only in

    respect of one of defendant’s products with word ‘TULSI’, it

    concluded ratio in Hem Corporation‘s case (supra) would

    apply, that usage of mark to describe aroma of product would

    make no difference if it was likely to be understood as a

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    trademark and intention of usage was not sole factor. Referring

    to Piruz Khambatta‘s case (supra), it held prominent usage

    could not be held to be in descriptive manner. It also referred

    to decisions relied by defendant in Cadila Health Care Ltd.;

    Lotus Herbals Pvt. Ltd.; Marico Ltd. and Stokely Van

    Camp Inc. cases (supra), and concluded they would not be

    helpful to defendant as it was not using word ‘TULSI’, in

    descriptive manner. It discounted decision in case of Bhole

    Baba Milk Food Industries‘ case (supra) on ground that

    plaintiff herein had registration not only of device mark but also

    word mark. And on reasoning that if defendant intended to use

    word TULSI in descriptive, it would have used it in smaller font

    than its trademark, it held plaintiff established prima facie case

    and observing in case of refusal of injunction, plaintiff would

    suffer more harm, answered remaining points in favour of

    plaintiff and granted injunctions as sought for.

    64. There cannot be any dispute about proposition that

    while applying strength of mark test, Courts are required to

    consider distinctiveness, with suggestive and arbitrary marks

    receiving higher protection. And descriptiveness has to be

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    assessed by applying dictionary meaning of term, degree of

    imagination required to connect term with goods/services,

    competitors’ need to use term and extent of use by others.

    65. It is seen, trial Court has by and large adhered to

    above principles while considering application for temporary

    injunctions. Its conclusion is based on its observation that

    plaintiff’s mark ‘TULASI’ has been in long, continuous and

    exclusive use and registered. That plaintiff has earned goodwill

    not only based on long and continuous use as a registered

    holder of word mark as well as device mark in respect of

    ‘TULASI’, but also asserts to have spent time and money on

    promotional activities establishing ‘TULASI’ as a brand.

    Therefore, there was plain connection of word ‘TULASI’ with

    incense sticks manufactured and sold by plaintiff. It noted,

    there was no material to indicate word ‘TULASI’ was of common

    usage in relation to incense sticks. It also noted display of word

    ‘TULSI’ by defendant on its package was not only in large font

    style masking its trademark ‘JALLAN’, which was in significantly

    smaller font and therefore prominent, rather as trademark than

    as descriptor. Further, defendant is using equivalent English

    – 40 –

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    words to describe contents/flavour of its products in all but

    ‘Loban’ and ‘Tulsi’, without establishing their common usage by

    others in trade. Even though defendant is displaying pictures of

    Tulsi pot and leaves on its package, its claim on need to use

    word Tulsi to describe contents/flavour would fail, apparently

    on account of prominent use of word ‘TULSI’. Thus, there would

    be sufficient justification for conclusion by trial Court that

    ‘TULASI’ functions as a source identifier than ingredient and

    competitors are not dependent on this term alone for

    description. Moreso, when ‘TULASI’ and ‘TULSI’ are phonetic

    similar. Hence, conclusion that defendant’s use of similar mark

    ‘TULSI’ prima facie constitutes infringement regardless of

    packaging differences, even if proof of goodwill for passing off

    is limited at interlocutory stage, also cannot be contended to be

    without any basis or contrary to material on record. Though

    protection under Section 30 (2) (a) of TMA is urged on ground

    that ‘TULASI’ denotes fragrance, underlying principle is that

    statutory protection is available only for bonafide and purely

    descriptive use. On analysis of various factors, trial Court held

    manner of usage of word ‘TULSI’ by defendant was not

    bonafide by comparing all features on packaging of rival

    – 41 –

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    products. Hence, finding about plaintiff establishing prima facia

    case for protection of mark ‘TULASI’ until final adjudication,

    would be justified.

    66. Even contention of defendant that there were

    sufficient added matters such as picture of praying before tulsi-

    pot and tulsi leaves depicted on its packaging, none of which

    were existing on plaintiff’s package, as per Kaviraj Pandit and

    Sun Pharmaceuticals’s cases (supra), such visual differences

    or ‘added matter’ cannot defeat claim of infringement.

    Defendant would also not be justified in relying on Om

    Prakash Gupta‘s case (supra) to contend that only in case of

    slavish imitation of label, packaging and overall get-up leading

    to likelihood of confusion there would be scope for granting

    temporary injunction.

    67. However, it requires to be clarified, though

    defendant cannot succeed at interlocutory stage, it may seek to

    establish its claims/contentions in trial and escape liability if it

    can show that added matter was sufficient to distinguish its

    goods from those of plaintiff and was sufficient to avoid

    confusion in mind of average consumer. It would also appear

    – 42 –

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    appropriate to direct both parties to co-operate for early

    conclusion of suit.

    68. Lastly, these appeals are against orders passed by

    trial Court on application for temporary injunctions filed under

    Order XXXIX Rules 1 and 2 of CPC, which are discretionary in

    nature and scope for interference against such orders as held

    by Hon’ble Supreme Court in Mohd. Mehtab Ibrahim Khan v.

    Khushnuma Ibrahim Khan, reported in 2013 (9) SCC 221,

    would be limited to examining its untenability or perversity etc.

    It is clarified, even if view taken by trial Court on available

    material were to be one of possible views, there could be no

    interference. Even in Wander Ltd.‘s case (supra), it is held

    Appellate Court will not interfere with trial Court’s exercise of

    discretion unless it is shown to be arbitrary, capricious,

    perverse or in disregard of settled legal principles and that

    appellate Court was not entitled to substitute its own view

    simply because it might have reached a different conclusion. As

    noted above, there are no grounds to interfere. Wherefore,

    point for consideration is answered in negative. Consequently,

    following:

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    ORDER

    Appeals are dismissed with observations as above.

    Sd/-

    (RAVI V HOSMANI)
    JUDGE

    GRD
    LIST NO.: 19 SL NO.: 1



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