In the episode titled “How Young Players Can Get Sports Sponsorship,” we explored the importance of identifying the right sponsors and highlighting skills. In this episode, we will try to understand what an effective sports sponsorship proposal contains.
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A good sponsor can provide an athlete or his clubs with equipment, facilities, exposure, and revenue. An athlete must showcase his best when creating a sponsorship proposal.
So, what does a sports sponsorship proposal contain?
Before highlighting what a good sports proposal must contain, it is important for an athlete to understand what he must avoid. An athlete or a club trying for sponsorship must avoid a template-based proposal. The proposal must be personalized and must communicate key points effectively.
An article published on Pitcherp mentions the following:
“One vital point is around personalization… For example, address your letter to the companies CEO, or someone you know to be responsible for sponsorships. Wherever possible, use the company’s name and tailor the message to the relationship you’d specifically like to have with them.”
Here are a few key points to keep in mind while creating a sports sponsorship proposal.
Like any other type of proposal, the sport sponsorship draft should have an introductory paragraph. That said, it should be short and to the point.
The introductory paragraph should be followed by a few paragraphs outlining the benefits to the sponsor. An athlete must make “this potential collaboration seem like an opportunity too good to miss.”
It is a good idea to follow up with the facts about the club or the athlete. Companies, big or small, run background checks in many different ways, which is why it is important that one should back up every claim he makes with facts.
Finally, an overview of the potential partnership must be highlighted. An athlete should highlight his best option without throwing too much detail. This should be followed by providing the contact information of the athlete or the club.
Things to consider
Professional aesthetics: From the font to the graphics, an athlete must be detailed when approaching a brand. The more professional the proposal, the better the chances of the company contacting the athlete.
Video: A great video can boost the chances of a brand contacting the athlete or the club; however, it is important not to deviate from the points of the proposal letter.
We will talk more about sport sponsorship in our next episode.
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