Sports sponsorship is growing by the day in India. The last few years have seen massive growth in sports sponsorship. In this article, we will focus on how athletes can boost their chances of landing sports sponsorship.
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In addition to identifying potential sponsors, an athlete must present their skills and create an effective sponsorship proposal to begin their professional sports career.
According to a report by ESP Properties, India’s sports sponsorship grew by 17 percent, crossing the Rs. 9,000 crore mark in 2019. While many do not consider India to be a sporting country, the numbers tell a different story. The rise in popularity of IPL, ISL, and changes in Corporate Social Responsibility policies have had a positive effect on the young and budding athletes of the country. The government of India has also prioritized sports in its to-do list. All these factors make it one of the best times for athletes to receive sports sponsorship.
Here are a few points for athletes looking for a sponsor:
One: Identify the potential sponsor
Be it a multinational company, or a new business house, at the end of the day, what matters is sales. Companies want to sell their product and services, and anything that can enhance their marketing strategies is more than welcome. Companies sponsor those athletes that enhance their marketing strategies and drive sales. An athlete must find out if he can represent the company and be the face of the company’s target audience.
Two: Presenting skills
Another crucial point is highlighting skills. Be it an athlete’s on-field achievements or off-field skills, he must highlight his skills effectively. Doing so would allow companies to understand where the athlete fits in.
An article published on Kreedon mentions the following:
“Apart from this, knowing your off the field skills can also come handy when you meet sponsors. If potential sponsors know that you are good at acting or public speaking, this will give them a better idea of what to expect from you.”
Three: Creating an attractive sponsorship proposal
While the above two are of extreme importance, it boils down to the proposal. An attractive sponsorship proposal will make the brand manager eager to contact you. Furthermore, It will enhance your chances of becoming the face of the company.
We will explore more about creating an attractive sponsorship proposal in the next episode.
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