CSR linked to sports has an immensely positive impact on fostering brand awareness. In this episode, we will try to understand how CSR-linked sports activities drive sales and brand awareness.
But first, please like the video and subscribe to our channel for more such content in the future. Push the bell icon to receive updates every time we upload a video.
Be it an established business or a start-up, the key to success lies in implementing strategies that can foster brand awareness.
Before we explore CSR (Corporate Social Responsibility) linked to sports that can positively impact sales, let us understand what brand awareness is.
What is brand awareness?
Let us begin with a few questions. What do you think of when someone says toothpaste? Yes, it is Colgate. What do you think of when someone asks you to make a photocopy? The answer is obvious—Xerox. Colgate and Xerox have had a lasting impact on people’s minds, simply because they were successful in fostering brand awareness.
Simply put, brand awareness is the measure of how familiar a brand is to its target audience. Businesses, big or small, put a significant amount of time and resources to identify and create strategies that can put their brands in the customers ‘minds. In addition to TV commercials, print ads, and other social media activities, CSR activities linked to sports have proven to be successful in fostering brand awareness.
An eBook published on IMR Sponsorship mentions the following:
“Linking CSR more specifically to sport can not only satisfy the social conscience of any organisation and its stakeholders wherever they are in the world, but also provide an enviable marketing platform. A CSR initiative will cover a range of disciplines from brand equity, public relations, direct marketing, corporate hospitality, staff engagement, recruitment and research.”
While it is true that CSR strategies around sports can positively impact brand awareness and sales, it is mostly a by-product of the activity. If a company solely wishes to enhance its brand awareness through CSR activities linked to sports, it should stick to conventional methods of marketing its brands. A company should find good moral reasons to support a sport or an athlete than just simply wishing to enhance its brand identity.
The eBook published on IMR Sponsorship mentions:
“It is certainly true a CSR strategy around sport will have an effect on brand awareness and ultimately sales, but this is more of a by-product than a blatant reason for getting involved in a particular cause. The companies that already spend millions of pounds on sports-related CSR activities are extremely subtle in how they talk about return on investment when measuring and evaluating their involvement. Nevertheless, it is in the interest of all businesses to take CSR seriously.”
How did you find this information? Please mention this in the comments section. We would also like to know the kind of content you want to watch, and we will try to create it for you. For more news and updates, follow Airr News.
#CSR #CorporateSocialResponsibility #BrandAwarness #SportsCSRProgrames #EmpolyeeEngagement #BrandVales #LongTermPartnership #sports #Businesses #Brands #ValueAddition #CSREvaluation #CSRMeasurement #AirrNews #NewsInEnglish
