Dabur India Limited vs Emami Limited on 22 May, 2026

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    Delhi High Court

    Dabur India Limited vs Emami Limited on 22 May, 2026

    Author: V. Kameswar Rao

    Bench: V. Kameswar Rao, Manmeet Pritam Singh Arora

                              *     IN THE HIGH COURT OF DELHI AT NEW DELHI
    
                              %                                              Judgment reserved on: 25.02.2026
                                                                            Judgment delivered on: 22.05.2026
                                                                 Judgment uploaded on: As per Digital Signature
    
                              +     FAO(OS) (COMM) 23/2026 CM APPL. 9031/2026
    
                                    DABUR INDIA LIMITED                                      ..... APPELLANT
    
                                                                     versus
    
                                    EMAMI LIMITED                                          ..... RESPONDENT
    
                              Advocates who appeared in this case
    
                              For the Appellant              :       Mr. Sandeep Sethi, Sr. Advocate with Ms.
                                                                     Kripa Pandit, Mr. R. Jawahar Lal, Mr.
                                                                     Anirudh Bakhru, Mr. Prabhu Tandon, Mr.
                                                                     Christopher Thomas, Ms. Meghna Kumar,
                                                                     Mr. Krisna Gambhir, Ms. Shreya Sethi and
                                                                     Ms. Aayomi Sharma, Advocates.
    
                              For the Respondent             :       Mr. Abhimanyu Bhandari, Sr. Advocate
                                                                     with Ms. Roohe Hina Dua, Mr. Harshit
                                                                     Khanduja, Ms. Shrutika Garg and Mr.
                                                                     Piyush Jain, Advocates.
                              CORAM:
                              HON'BLE MR. JUSTICE V. KAMESWAR RAO
                              HON'BLE MS. JUSTICE MANMEET PRITAM SINGH ARORA
                                                                     JUDGMENT
    

    V. KAMESWAR RAO, J.

    1. This appeal has been filed by the petitioner with the following
    prayers:

    SPONSORED

    “a. Allow the present appeal and set aside the Impugned

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    SHARMA
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    Judgment dated 31.01.2026 in I.A. No. 14557 of 2023 passed
    by the Ld. Single Judge in the Civil Commercial Suit bearing
    532 of 2023 titled as Emami Limited vs Dabur India Limited;

    b. Grant a Stay against the operation of the Impugned
    Judgment dated 31.01.2026 in I.A. No. 14557 of 2023 passed
    by the Ld. Single Judge in the Civil Commercial Suit bearing
    532 of 2023 titled as Emami Limited vs Dabur India Limited,
    during the pendency of the present Appeal;”

    2. This appeal impugns the judgment dated 31.01.2026 in I.A.
    No.14557/2023 whereby the learned Single Judge had allowed the
    application under Order XXXIX Rules 1 and 2 of the Code of Civil
    Procedure
    , 1908 (CPC) in favour of the respondent / plaintiff.

    3. The impugned judgment notes that vide order dated 09.08.2023, the
    appellant/defendant was restrained from selling its product “COOL KING
    THANDA TAEL” in any manner in the Trade Dress or any similar Trade
    Dress to the product of the respondent / plaintiff being Navratna Oil as
    below:-

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    SHARMA
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    4. For the purpose of clarity, we are reproducing enlarged labels
    (procured from web) of the impugned products to highlight the features of
    the trade dress:-

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    (relevant portion has been extracted below for reference)

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    5. The appellant/defendant preferred an appeal against the order dated
    09.08.2023 and a Coordinate Bench of this Court vide order dated
    21.08.2023 passed in FAO(OS)(COMM.) 171/2023 set aside the initial
    order dated 09.10.2023 on the limited ground that in the circumstances of
    the present case, the defendant should have been given an opportunity to
    file the reply to the said application before adjudication on the aspect of
    interim stay. It is a conceded case as can be seen from the impugned order
    that the respondent/plaintiff in terms of order dated 29.02.2024 had limited
    its submissions on the aspect of passing off at the stage of seeking interim
    relief.

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    SHARMA
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    FACTUAL BACKGROUND

    6. The facts as noted from the record are that the respondent/plaintiff
    established their business in the year 1974 under the flagship company of
    the Emami Group of Companies and is engaged in manufacturing and
    marketing of health, beauty, personal care and other allied products and
    claims to be one of the leading and fastest growing personal healthcare
    brands in India. The respondent/plaintiff commenced manufacturing of
    ayurvedic medicines and other allied medicinal preparations in India in the
    year 1982 and has acquired tremendous goodwill both within and outside
    the country. According to respondent/plaintiff, their product Navratna Oil
    was launched in January, 1989 with the catch phrase “Thanda Thanda Cool
    Cool” and the respondent/plaintiff claims to be in continuous and
    uninterrupted use of the phrase as well as the product ever since. It is their
    case that they are the undisputed leader in the therapeutic cooling oil
    segment providing multi-purpose benefits to satisfy their ever growing
    consumer base. It is averred that their market share comprises of 66% as of
    2022 i.e., in the cooling oil segment. They have obtained registrations for
    the following marks with the registration details as provided below:-

                               S.   TRADEMARK              REG.    CLASS     STATUS          DATE OF
                              No.                           NO.                          REGISTRATION
                              1.  NAVRATNA               785156    03      REGISTERED    06.01.1998
                                  (LABEL)
                              2.  NAVRATNA               785157    05      REGISTERED    06.01.1998
                                  (LABEL)
                              3.  NAVRATNA OIL           1068166   05      REGISTERED    20.12.2001
                                  (RED     TRADE
                                  DRESS DEVICE)
                              4.  THANDA                 1305653   03      REGISTERED    27.08.2004
                                  THANDA    COOL
                                  COOL (DEVICE)
                              5.  THANDA                 1305654   05      REGISTERED    27.08.2004
    
    
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    SHARMA
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                                      THANDA    COOL
                                     COOL (DEVICE)
                              6.     NAVRATNA OIL             167705      05       REGISTERED   16.04.2008
                                     DEV (RED TRADE
                                     DRESS DEVICE)
                              7.     HALKA    HALKA           1802168     03       REGISTERED   01.04.2009
                                     COOL COOL
                              8.     THANDA                   2146193     03       REGISTERED   18.05.2011
                                     THANDA    COOL
                                     COOL
                              9.     THANDA                   2146194     05       REGISTERED   18.05.2011
                                     THANDA    COOL
                                     COOL
                              10.    THANDA                   2146195     03       REGISTERED   18.05.2011
                                     THANDA
                              11.    THANDA                   2146196     05       REGISTERED   18.05.2011
                                     THANDA
                              12.    COOL COOL                2146197     03       REGISTERED   18.05.2011
                              13.    ZYADA THANDA             2146198     05       REGISTERED   18.05.2011
                                     ZYADA COOL
                              14.    ZYADA THANDA             2259420     05       REGISTERED   30.12.2011
                                     ZYADA COOL
                              15.    ZYADA THANDA             2259421     05       REGISTERED   30.12.2011
                                     ZYADA COOL
                              16.    NAVRATNA                 3079175     03       REGISTERED   14.10.2015
                                     (LABEL)
    
    

    7. The respondent/plaintiff claimed that their product is sold in bottles,
    which have been registered as designs under the Designs Act, 2000. The
    details of which are as under:-

                                    S.        TITLE          REG.         STATUS         DATE OF         IMAGE
                                   No.                       NO.                     REGISTRATION
                                   1.     NAVRATNA         253389       REGISTERED   23.04.2013
                                          OIL
                                          (BOTTLE
                                          DESIGN)
    
    
    
    
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    SHARMA
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                                    2.    NAVRATNA         279325   REGISTERED    11.01.2016
                                         OIL
                                         (BOTTLE
                                         DESIGN)
    
    
    
    
    

    8. Further, they also claimed copyright over the label of the product of
    the respondent/plaintiff as under:-

                               S.        TITLE      REG. NO.                    STATUS            DATE OF
                              NO.                                                             REGISTRATION
                              1.  HIMANI NAVRATNA A-58209/2000             REGISTERED         10.01.2001
                                  OIL (LABEL)
                              2.  HIMANI NAVRATNA A-67884/2004             REGISTERED         01.07.2004
                                  TEL (LABEL)
                              3.  HIMANI NAVRATNA A-86299/2009             REGISTERED         23.07.2009
                                  OIL (WITH DEVICE
                                  OF SAINT)
    
    
    

    9. It is their case that they have spent a substantial amount of money in
    advertising through all available media, i.e. newspaper, journals, television,
    etc. They have also promoted their products continuously since 1989-90.
    They have drawn our attention to their sales turn over from the financial
    year 1990-91 to 2021-22 with the sales in the last financial year 2021-22
    being Rs.58,562.25 lacs.

    10. According to the respondent/plaintiff, they use a distinctive red
    packaging to sell their product with having made minor modifications in the
    packaging which keep changing with times, however, the distinct trade
    dress of the product which is also red in colour has remained the same
    throughout. The image of the product of the respondent/plaintiff is
    reproduced as under:

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    SHARMA
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    11. It is their claim that the respondent/plaintiff have been selling their
    product continuously and extensively over 30 years across India along with
    the set trade dress and under their trade mark. Due to which the marks of
    the respondent/plaintiff have acquired immense goodwill and reputation.

    12. According to the respondent/plaintiff, they came to learn of the
    defendant sometime in June, 2023 having launched a similar product which
    was sold in bottles similar to that of the respondent/plaintiff. The product of
    the appellant/defendant is visually, structurally and phonetically similar to
    the product of the respondent/plaintiff. It is their claim that the same is
    deceptively similar as the defendant/appellant have willfully and with mala
    fide copied elements from the product of the respondent/plaintiff and have
    passed off their products as that of the respondent/plaintiff. It is alleged that
    the defendant/appellant have also adopted the marks ‘THANDA TAEL’,
    ‘COOL KING’, ‘COOL OIL’, ‘COOL KING THANDA TAEL’ and
    ‘NAYA DABUR COOL KING THANDA TAEL’ as being deceptively
    similar to the marks of the respondent/plaintiff. It has been alleged by them

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    that since the marks are deceptively similar, it has led the consumers to
    believe that there is an association between the products of the
    respondent/plaintiff and the appellant/defendant which does not exist.

    13. The products of the respondent/plaintiff and those of the defendant/
    appellant can be seen as under:

    Respondent/plaintiff’s product Appellant/defendant’s product

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    SHARMA
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    14. It is the case of the respondent/plaintiff that even the sachets of the
    product of the respondent/plaintiff have been slavishly imitated by the
    appellant/defendant and that the sachets and the bottles of the appellant’s
    product bear the terms Peace-‘Raahat’ (राहत), Comfort-‘Aaram’ (आराम)
    and Freshness-‘Tarotaazgi’ (तरोताज़गी) in Hindi. The sachets of both the
    parties are as under:

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    SHARMA
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    Respondent/Plaintiff’s & Appellant/defendant’s
    product product

    15. Findings of the learned Single Judge in the Impugned Judgment can
    be summarised as under:

    15.1 The scope of the application before the learned Single Judge
    was restricted to the prayer of passing off and had claimed no
    monopoly in isolation over the colour red, herbs or the word
    cool or thanda but rather the distinctive combination over the
    same. The learned Single Judge had held that passing off is
    based on similarities of get up of packaging used by the
    appellant/defendant which would amount to misrepresentation
    damaging the business of the respondent/plaintiff. One of the

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    observations by the learned Single Judge was that the confusion
    must be caused by the distinctive features of the getup which
    are peculiar to the product of the respondent/plaintiff and the
    respondent/plaintiff cannot pick and chose the elements of the
    getup and the same must be considered as a whole.

    15.2 The respondent/plaintiff had submitted before the Court that
    their product was launched in January, 1989 and has been in
    continuous and uninterrupted use since then. Their claim was
    also that the product has a total market share of 66% as of 2022
    in the cooling oil segment. The respondent/plaintiff had
    obtained various trademark, copyright and design registrations
    in their product. Their presence on public media increased
    exponentially given the amount of money spent on promotion
    publicity and advertisement. They had also referred to their
    turnover which has increased from Rs.14.77 lacs in the year
    1990-91 to Rs.58562.25 lacs in 2021-22. The said turnover had
    been referred to show the goodwill of the respondent/plaintiff
    and that the product has been sold for over 30 years across India
    with only minor modifications. The packaging can be identified
    from the shape of the bottle with red packaging containing
    images of amla, ice blocks, white flowers, one hibiscus flower
    and is accompanied by the phrase in a white colour font ‘with
    nine active herbal ingredients’. This is said to be the trade dress
    which have become exclusive to the respondent/plaintiff.

    15.3 The use and placement of the hibiscus flower, ice blocks and

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    SHARMA
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    ayurvedic herbs along with trade dress such as colour of
    packaging, colour of cap, colour of the liquid, shape of the
    bottle and the use of combination of red, white, yellow and gold
    along with the essential features, which have been stated above
    with the words ‘Raahat’, ‘Aaraam’ and ‘Tarotaazgi’ in the same
    order. The learned Single Judge had held that the trade dress of
    the respondent/plaintiff is deceptively similar to the product of
    the appellant/defendant.

    15.4 It was held by the learned Single Judge that the common
    features between the trade dress cannot be a mere coincidence.

    Even the quantity of oil i.e., 270 ml is common to both the
    products. An overall comparison at the point of sale creates an
    impression that the impugned trade dress is an imitation of the
    product of the respondent/plaintiff.

    15.5 It is not necessary for Courts to have a side-by-side comparison
    to determine deceptively similarity between the products. The
    Court was of the opinion that it is sufficient if there is an overall
    similarity in the idea or impression assessed from the
    perspective of the average consumer.

    15.6 Another aspect which was commented by the learned Single
    Judge was that the appellant/defendant had not offered any
    explanation or a bona fide reason for adopting the impugned
    trade dress with identical features to that of the
    respondent/plaintiff. The test for determining the question of

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    passing off must focus on the similarities rather than on
    dissimilarities. The overall impression that is given upon a first
    glance is crucial for identifying whether there is a case for
    passing off. The Court also held that based on an overall
    impression, it is evident that the product is likely to cause
    confusion as the dominant similarities between the trade dress
    of the impugned product overwhelm the minor differences. The
    argument that the well known house mark would dispel the
    confusion could not have been accepted in view of the overall
    similarities between the products.

    15.7 The learned Single Judge had held that the respondent/plaintiff
    established a prima facie case given their consistent and
    uninterrupted use. Also having considered the sales turnover the
    Single Judge had held that the respondent/plaintiff
    demonstrated ample reputation and goodwill. Whereas the
    appellant/defendant launched its product in 2023 and there is no
    dispute that the product of the respondent/plaintiff had already
    established itself well in the market at the time when the
    product of the appellant/defendant was launched. Based on this,
    it cannot be stated that the appellant/defendant is not attempting
    to ride on the goodwill of the respondent/plaintiff.

    15.8 The respondent/plaintiff could not have claimed a monopoly
    over the red colour, herbs, hibiscus flower as individual aspects.
    However, the combination and arrangement of the same results
    in a distinctive ensemble and the same having been in use over

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    a considerable period of time has acquired a secondary meaning
    which enures to the favour of the respondent/plaintiff. Even if
    the individual components of the trade dress belonging to the
    respondent/plaintiff are common to the trade, the overall get up
    of the product must be protected.

    15.9 The learned Single Judge had held that the reliance of the
    appellant/defendant on third party material does not disentitle
    the respondent/plaintiff and the respondent/plaintiff is not
    required to go after every small infringer.

    15.10 Considering the above reasoning, the learned Single Judge
    deemed it appropriate to grant the relief of temporary injunction
    in favour of the respondent/plaintiff and had restrained the
    appellant/defendant from selling their product i.e. ‘Cool King
    Thanda Tael’ along with their trade dress.

    SUBMISSIONS ON BEHALF OF THE APPELLANT

    16. Mr. Sandeep Sethi, learned Senior Counsel appearing with Ms. Kripa
    Pandit has, at the very outset, argued that the impugned judgment has
    ignored settled principles of law regulating grant of interlocutory injunction
    in terms of the judgment in the case of Wander Ltd. and Anr. v. Antox
    India P. Ltd
    , 1990 (Supp) SCC 727, more so, in terms of paragraph 14 of
    the said judgment.

    17. Another argument that has been advanced by Mr. Sethi is that
    although the arguments advanced on behalf of the appellant /defendant have

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    been heard by the learned Single Judge and even recorded the same in the
    impugned judgment, however, the said judgment does not deal with them in
    its findings. The said submissions have been recorded in the impugned
    judgment from paragraphs 6.1 to 6.13, but have not been dealt with. The
    Appellant’s submissions were primarily made on overt and vast
    dissimilarities, considering settled principles for proving passing off. No
    evidence in support of the respondent’s sales in the current trade dress/
    label have been submitted and that no single entity can be granted
    monopoly over descriptive and common elements. Mr. Sethi has drawn our
    attention to the compartive chart at page no. 25 of the grounds of the appeal
    to show the dissimilarities between the products.

    18. Mr. Sethi has argued that the present case is not for infringement but
    rather only for passing off. He stated that it is an admitted position as has
    been recorded in the orders dated 29.02.2024 and 23.08.2024 of the learned
    Single Judge, wherein the respondent/plaintiff expressly gave up its claim
    pertaining to the design of the bottle, infringement of copyright,
    infringement of trademark and disparagement, and confined its claim solely
    to passing off. Therefore, the learned Single Judge was to consider the
    claim only for passing off and confine the same to the trade dress / get-up,
    which is not a subject matter of trademark registration.

    19. Mr. Sethi is of the view that elements of passing off not found to be
    established and the impugned judgment does not find that the ingredients of
    passing off are made out. It is his case that the law for establishing a case
    for passing off is well settled and that the respondent/plaintiff must satisfy
    the triple test being that; (a) there must exist goodwill and reputation in a

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    particular mark or label or trade dress; (b) the possibility of deception or
    misrepresentation must also be established; and (c) likelihood of damage
    must also be present. He has argued that the impugned judgment does not
    record that there is any goodwill or reputation attached to the respondent’s
    product, or that there has been misrepresentation by the appellant or a case
    for likelihood of damage has also not been made out.

    20. It is the case of the appellant as argued by Mr. Sethi that since neither
    the triple test has been satisfied nor the same has been established before
    the learned Single Judge, therefore, the relief for passing off ought not to
    have been granted. More so, since the aspect of goodwill has not been
    established, it is incumbent upon the respondent to show sales not in respect
    to the entire range of products of the said company but also show sales
    figures of the concerned product. In this regard, he has placed reliance on
    paragraph 13 of a judgment of the Supreme Court in the case of Brihan
    Karan Sugar Syndicate Private Limited v. Yashwantrao Mohite Krushna
    Sahakari Sakhar Karkhana
    , 2023 INSC 831.

    21. As per Mr. Sethi, the respondent failed to plead or establish, even
    prima facie, sales and advertising figures attached to the Respondent’s trade
    dress and label. Instead, the Respondent filed sale figures of products under
    the umbrella brand ‘NAVRATNA’, which includes a variety of products
    and packaging including of hair oils, almond oil, talcum powders and
    perfumes, besides the subject red-coloured oil. The respondent has also not
    submitted any consumer surveys, brand recognition studies, or consistent
    third-party references to establish that the current trade dress/ label adopted
    by the respondent only in 2016, has acquired distinctiveness. In this regard,

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    reference has been made to paragraph 34.5 of the judgment in the case of
    Pernord Ricard India Private Limited and Anr. v. Karanveer Singh
    Chhabra
    , 2025 SCC OnLine SC 1701.

    22. Mr. Sethi has stated that the respondent sought to file an Affidavit on
    the last date of arguments before the learned Single Judge, which affidavit
    was refused and rightly not taken on record by the learned Single Judge.

    23. On the second aspect of passing off being misrepresentation, Mr.
    Sethi has stated that the appellant placed on record material that there are
    numerous third-party players in the Red Hair Oil market which use similar
    elements such as red colour packaging, ice cubes, hibiscus, herbs, etc. as
    part of their trade dress and label and as such the aforesaid elements are
    common to trade of red coloured oil and incapable of exclusive
    appropriation by the Respondent. Neither the respondent is the first adopter
    nor user of the red-coloured trade dress and label in the market. A third
    party competitor by the name of Himtaj Medicare adopted the red-coloured
    Oil and the red-coloured trade dress / label in the year 1956 for Herbal Cool
    Oil. Himtaj Medicare, was the first to adopt and introduce illustration of
    ice/snow and flowers on their Hair oil packaging. He stated that the
    respondent in its Annual Report of the year 2004-2005 acknowledges
    HIMTAJ OIL as a major player and a competitor in the market at page no.
    1111 of the paper-book. It is his case that there are a number of other third
    party players, which have since adopted similar aspects for the trade dress
    for red coloured oil predominately a red label with similar features of
    hibiscus flower, herbs, etc., and such elements have become customary
    among the consumers for the said product.

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    24. He has referred to the impugned judgment to state that such a
    category of the product has certain elements and features common to the
    trade dress. It is his case that the respondent cannot claim monopoly on red
    colour, herbs, hibiscus flower components of the trade dress, if they are
    considered individually. Mr. Sethi stated that even though the individual
    components of the respondent’s trade dress are common to the market
    although as far as the argument the overall get-up of the respondent’s trade
    dress requires protection is concerned, Mr. Sethi has argued that the said
    observation is inconsistent. If the individual elements of the trade dress are
    considered common to the market then the combination thereof cannot be
    said to constitute passing off and therefore, the impugned judgment
    erroneously concludes that the respondent’s trade dress deserves protection.

    25. Mr. Sethi has also argued that the impugned judgment does not take
    into account the house mark of the appellant being ‘DABUR’ under which
    the trade name ‘COOL KING’ operates. It is his case that the house mark of
    the appellant has been declared as a well known mark and is enough to
    distinguish the product from that of the respondent’s. It is settled law, that
    when the overall impression of the product is considered from the
    perspective of an average consumer with imperfect recollection, the
    prominent display of the house mark clearly distinguishes product from
    others, even if there are some common or descriptive elements. In these
    circumstances, any claim of likelihood of confusion would be incorrect, as
    the prominent use of the well-known house mark together with the distinct
    product name effectively removes any scope for confusion in trade dress
    and negates any claim of misrepresentation by the Respondent.

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    26. On the aspect of likelihood of damage, Mr. Sethi is of the opinion
    that since there is no similarity between the products, no occasion for
    likelihood of damage would arise. The features that are common between
    the two labels such as hibiscus flower, ice blocks, menthol leaves and the
    use of descriptive words such as “THANDA”, “COOL”, “COOL TEL”,
    and “COOLING OIL” are all common and generic in nature being common
    to trade and as per settled law, cannot be afforded protection. Furthermore,
    since the respondent had given up the claim over the colour ‘Red’ in the oil
    of the impugned trade dress, the impugned judgment ought to have
    analysed the same based on the outer packaging and with respect to the
    transparent bottles of both parties, in order to consider similarities in the
    trade dress. Mr. Sethi has drawn our attention to the dissimilarities in
    competing trade dress in the grounds of appeal. In view of the discernible
    dissimilarities evident from the chart, the finding of overall similarity as per
    the impugned judgment ought to be considered perverse.

    27. According to Mr. Sethi, the impugned judgment also has not taken
    into account the distinctive bottle of the appellant which has the purpose of
    cooling the oil through the cooling tube and is a unique selling point for the
    appellant. The said cooling tube by itself makes the appellant’s bottle and
    the label starkly different from that of the respondent’s. Mr. Sethi is of the
    view that since the respondent is a major player in the market of the red
    coloured cooling oil, it cannot in law imply likelihood of damage by
    adoption and use by the appellant of the common aspects of the trade dress.
    On this aspect, Mr. Sethi has argued that it is necessary for the respondent
    to establish that their trade dress in question had acquired distinctiveness

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    and secondary meaning through trial that the elements of their trade dress
    would only be associated with the respondent alone.

    28. On the other hand, Mr. Sethi submitted that the respondent does not
    rely on their trade dress but rather on the brand ‘NAVRATNA’ to sell their
    goods in the market. Additionally, there is no case of dishonest adoption
    made out as the alleged similarities in trade dress, are either generic or
    elements that are common to trade. The only overlap identified is the red
    colour of the oil, the claim of which the respondent has expressly given up,
    for the reason that it is common to the trade.

    29. Mr. Sethi has referred to Kerly on ‘Law of Trade Marks 12th Ed,
    1986’, to state that in cases where trader’s goods are recognised by their
    general appearance, or “get-up” such cases are rare, since few traders rely
    on get-up alone to distinguish their goods, so that trade names and word
    trademarks are ordinarily present too, and it is further stated that, a
    difference in name is enough to intimate the public about the origin of the
    goods. In support of his arguments he has referred to Kellogg Company v.
    Pravin Kumar Bhadabhai
    , (1996) 16 PTC 187, and Britannia Industries
    Limited v. ITC Limited FAO (OS) (COMM) 77/2016 to argue that the
    respondent has failed to establish any of the aforesaid elements necessary to
    prove passing off.

    30. Another limb of argument taken by Mr. Sethi is that findings of
    secondary meaning in the absence of any cogent evidence and the same not
    having been pleaded by the respondent are beyond the scope of the suit. He
    argued that despite expressly noting that the individual elements sought to

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    be protected by the respondent are common to trade and incapable of
    exclusive appropriation, the impugned judgment nevertheless proceeded to
    hold that the combination, arrangement, and overall presentation of such
    common elements had acquired secondary meaning. It is his argument that
    the said findings in the impugned judgment are without any cogent
    evidence and contrary to the settled principles of law and are therefore
    without reasoning. The onus to demonstrate and prove exclusivity for the
    purposes of secondary meaning lies on the respondent and nothing has been
    placed on record to establish the same. According to him, in the impugned
    judgment, there is no finding or reference to any document or evidence to
    support the finding of “secondary meaning” such as consumer surveys,
    brand recognition studies, or consistent third-party references etc., in favour
    of the Respondent in reference with Pernord Ricard India Private Limited
    and Anr. Vs Karanveer Singh Chhabra
    (supra).

    31. On the other hand, Mr. Sethi has placed reliance on the record to
    show that there are numerous players in the market having similar elements
    such as like red colour packaging, ice cubes, hibiscus, herbs, etc., as part of
    their trade dress. He also stated that it is the case of the respondent, that the
    current trade dress was only introduced in the year 2016. He stated that the
    packaging or trade dress adopted by the respondent today, differs
    considerably compared to the trade dress and labels used prior to 2016.
    Further, as is evident from the respondent’s documents, the arrangement
    and combination of elements constituting its trade dress have undergone
    material changes over time. It is due to this fact that the current trade dress
    and label used by the respondent has not attained any distinctiveness let

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    alone, secondary meaning.

    32. He has also taken an objection over the fact that no monopoly ought
    to accrue over descriptive elements and terms in the packaging. He has
    argued that impugned judgment has further erred in holding that the alleged
    distinctive combination of the impugned trade dress is deceptively similar
    to the respondent-plaintiff’s trade dress by completely overlooking the fact
    that the elements claimed by the respondent to be similar are all common
    being descriptive elements, that are generic to the hair oil market.
    Furthermore, the impugned judgment while referring to the trade dress
    which uses the words ‘Raahat’, ‘Aaraam’ and ‘Tarotaazgi’ ought not to
    have held that the same is similar to the respondent-plaintiff’s trade dress,
    since it is settled law, that no one party can have a monopoly over
    descriptive terms, especially when the said tagline has not been registered.
    In fact, the respondent has consciously not even applied for their
    registration as such descriptive words would never have been registered. In
    this regard he has made a reference to a judgment of a Coordinate Bench of
    this Court in Uma Impact Private Ltd & Anr v. ML Brothers LLP
    FAO(OS)(COMM) 68/2019.

    33. Mr. Sethi has summarised the grounds of appeal against the
    Impugned Judgment as under:

    33.1 That the trade dress of the appellant is not similar to that of the
    respondent and the components of the packaging which have
    been deemed as the essential features are infact descriptive and
    common to the trade, not to be monopolised by a single entity.

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    33.2 The colour of the packaging, colour of the cap and the colour of
    the liquid have been considered in the impugned judgment
    whereas the respondent/plaintiff has given up its claim over the
    colour red.

    33.3 The impugned judgment also considered the quantity of oil i.e.,
    270 ml in both the competing products as a factor against the
    appellant/defendant. Such a comparison of quantity of oil
    cannot be considered while analysing distinctiveness. The
    products of both the parties are sold in different quantities and
    sizes other than 270 ml bottle in the market. The comparison of
    the sizes in which the products of the parties are sold are as
    under:-

    Emami Navratna Dabur Cool King
    MI MI
    50/45 42
    100/90 87
    180 187
    200
    270 270
    300
    450 470
    500
    600 —

    750 —

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    33.4 The impugned judgment in effect grants protection to the
    individual elements of the product, which have been held to be
    common to the trade and incapable of exclusive monopoly.

    33.5 The impugned judgment has also erred while holding that the
    house mark of the appellant/defendant ‘Dabur’, which has been
    declared as a well known mark would not dispel confusion.

    Even when the brand name/mark ‘DABUR COOL KING’
    occupies approximately 60% of the trade dress and therefore,
    no consumer would mistake one for the other.

    
                              33.6     The finding of goodwill which has been noted in the impugned
                                       judgment           from   the   year   1989   in   favour    of        the
    

    respondent/plaintiff is erroneous since the current trade dress,
    which is a subject matter of the suit has only been used by then
    since the year 2017.

    33.7 The respondent/plaintiff has not produced any evidence to show
    that there is established goodwill and reputation of the
    impugned trade dress in the market but rather wrongly
    considered the purported sales under the brand ‘NAVRATNA’,
    which comprises of multiple products, which are not limited to
    hair oil.

    33.8 Another factor which has not been noted in the impugned
    judgment is that the respondent/plaintiff has materially altered
    its packaging over the years and adopted a completely new
    trade dress in the year 2016. Substantial differences exist

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    between the earlier and the current packaging in terms of all
    aspects including colour scheme, layout, visual elements, bottle
    shape and overall get up. The extension of the goodwill which
    has been established with the earlier packaging cannot be
    extended to the subsequent trade dress.

    33.9 The impugned judgment has also erred by holding that the trade
    dress had acquired secondary meaning based on the
    combination of the individual elements of the trade dress. Such
    an argument was never taken before the learned Single Judge
    and no evidence was produced in this regard but rather
    extensive third party usage of such elements either individually
    or in combination in the hair oil category including prior use
    such as the one by ‘Himtaj’ negates any claim of distinctiveness
    or exclusivity and no evidence has been led on this aspect.

    33.10 The impugned judgment has not applied the trinity test for
    passing off with respect to the trade dress of the
    respondent/plaintiff contrary to the principles laid down by the
    Supreme Court in Brihan Karan Sugar Syndicate Private
    Limited
    (supra).

    34. Mr. Sethi has argued that ingredients for granting an injunction not
    made out. The grant of an interim injunction necessarily requires a judicial
    determination of the three settled parameters, i.e., existence of a prima facie
    case, balance of convenience, and irreparable injury. In this regard, he has
    referred to Pernord Ricard India Private Limited and Anr. (supra). The

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    impugned judgment is silent on this aspect and there is no clear finding on
    this issue.

    35. Mr. Sethi has stated that the reliance which has been placed by the
    appellant/defendant on the order dated 09.08.2023 passed in CS(COMM)
    No. 532 of 2023 misconceived since the said order was set aside vide Order
    dated 21.08.2023 by the Division Bench of this Court in FAO (OS)
    (COMM) 171/2023. He has placed reliance to Annexure-B table
    distinguishing each judgment relied on by the Respondent. It is his case that
    the impugned judgment suffers from serious errors of law and fact, ignores
    material on record, returns findings beyond the pleadings, and grants relief
    without satisfying the settled requirements for interim injunction. He
    prayed that the impugned judgment be set aside.

    SUBMISSIONS ON BEHALF OF THE RESPONDENT

    36. Mr. Abhimanyu Bhandari, learned Senior Counsel along with Ms.
    Roohe Hina Dua have entered appearance on behalf of the
    respondent/plaintiff has at the outset stated that the appeal against an
    interlocutory injunction is an appeal on principle and the Appellate Court
    does not substitute its discretion where exercise of such power is patently
    against the law. He drew our attention to the judgments in Wander Ltd.
    (supra) and Ramakant Ambalal Choksi v. Harish Ambalal Choksi, (2024)
    11 SCC 351, wherein the said parameters in the former were further
    restricted by the later pronouncement. The sales of the respondent/plaintiff
    in the cooling oil market is a matter of record and that the
    respondent/plaintiff commands a significant goodwill and has supported its

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    claim by showing a year wise turnover from FY 2009-10 till FY 2024-25.
    In this regard, he has relied upon the impugned judgment more so in
    paragraph 7.10 in support of his claim along with the additional affidavit
    dated 14.10.2025 indicating the sales of the product of the
    respondent/plaintiff. According to Mr. Bhandari, a comparison of the
    products would show that the appellant/defendant has sought to pass off
    their product as of the respondent/plaintiff, the same is depicted as under:

    37. Mr. Bhandari has placed on record a substantial list of advertisements
    spanning over several decades, including high-profile celebrity
    endorsements. The record further reflects media expenditure exceeding ₹49
    crores per year, as per the certificate issued by the Chartered Accountant,
    which substantiates the marketing expenditure incurred by the
    respondent/plaintiff in advertising the said product. He has stated that the
    scale, continuity and consistency of the respondent’s advertising efforts
    clearly demonstrate a long-standing goodwill, thereby leading to the public
    association of the red bottle with the respondent. The impugned judgment

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    has rightly taken note of these materials and recorded clear findings
    affirming the goodwill and distinctiveness in the product of the
    respondent/plaintiff.

    38. According to Mr. Bhandari, the argument that the product of the
    respondent/plaintiff lacks goodwill is self defeating and contrary to the
    appellant’s own conduct. According to him, the respondent is a market
    leader in that segment and the appellant has attempted to impinge on the
    said position. This he said so on the account of the fact that when the
    product of the appellant was launched, their own advertisement referred to
    the product/bottle of the respondent/plaintiff in reference to the product in
    the cooling oil market. Such an adoption was neither accidental nor a mere
    coincidence but rather a malafide and calculated commercial strategy with
    the sole intention of riding on the goodwill of the respondent/plaintiff. He
    has placed reliance on the judgments in the cases of Dabur Ltd. v. Shree
    Baidyanath
    , 193 (2012) DLT 558, Cadbury India Ltd. v. Neeraj Food
    Products
    , 2007 SCC OnLine Del 841, Ishi Khosla v. Anil Aggarwal, 2007
    SCC OnLine Del 126 and Heinz Italia and Anr. v. Dabur India Ltd.

    (2007) 6 SCC 1.

    39. He stated that the appellant has sought to contend by relying on
    various small market players that the respondent-plaintiff’s trade-dress is
    common to trade. This argument according to him does not stand since the
    closest competitor of the respondent/plaintiff is ‘Himgange’ which is a
    green coloured oil followed by ‘Rahat Rooh’ oil which is red in colour. In
    this regard, he has referred to the additional affidavit filed on 25.02.2026
    and the Nielsen AC Report for the year 2024. In so far as the other market

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    players are concerned in the red cooling oil market segment he argued that
    the said players have a miniscule share in the market and cannot sustain the
    argument that the said components are common to the trade. He has cited
    the judgments in the cases of Pankaj Goel v. Dabur India Ltd., 2008 (38)
    PTC 49 (Del) and National Bell Co. v. Metal Goods Mfg. Co.
    AIR 1971
    SC 898 to argue that mere presence of third parties in the market does not
    dilute the rights of the respondent.

    40. Mr. Bhandari has drawn our attention to the market share of other
    oils which are the competitors of the respondent/plaintiff along with their
    market shares including their own product as under:

    “Cooling oil category (overall) — MAT Dec’24
    I. Navratna Cooling Oil (all variants:

    Red/Green/others): 67.7% o
    Navratna Red Oil: 52.4%
    Navratna Extra Thanda Oil (Green): 14.7%
    II. Himgange Oil (Green): 26.5%
    III. Raahat Rooh (Red): 3.5%
    Red cooling oils sub-category — MAT Dec’24
    I. Navratna Red Oil: 91.3%
    II. Raahat Rooh: 6.1%”

    41. It is the case of the respondent/plaintiff so contended by Mr.
    Bhandari that the appellant’s own conduct demonstrates acknowledgement
    of the Respondent’s leadership in the cooling oil segment. Having
    consciously attempted to compete against and draw comparison with the
    Respondent’s product / bottle (as per their own Advertisement) as the
    industry benchmark, such a plea is clearly an afterthought and is devoid of
    merits. He has drawn our attention to the products of the competitors which

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    are the dominant players in the market after the respondent as hereinunder:

    42. Insofar as the argument concerning that ‘Himtaj Oil’ being the
    biggest competitor of the respondent in the cooling oil segment. He stated
    even if it were to be assumed that ‘Himtaj Oil’ is a competitor, it is
    submitted that the packaging of the said oil i.e., the bottle and the outer
    packaging is entirely different in shape, presentation and overall get-up.
    The same can be seen as under:

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    43. Mr. Bhandari stated that the appellant’s own reliance on ‘Himtaj’, in
    fact, demonstrates that no serious competitor in the cooling oil segment has
    sought to copy the respondent’s trade dress. According to him, the appellant
    stands isolated in its deliberate imitation of the respondent’s trade dress. If
    ‘Himtaj’, allegedly a significant competitor, did not consider it necessary to
    adopt the respondent’s trade dress, the appellant’s decision to do so
    becomes even more suspicious and indicative of the slavish imitation and
    dishonest adoption.

    44. It is the case of the respondent that the appellant’s entire argument is
    designed to divert attention from the real issue, being its dishonest adoption
    of the respondent’s trade dress. In the absence of any bona fide explanation
    for such an adoption in 2023, the appellant is now estopped from
    contending that the respondent/plaintiff’s trade dress or its constituent
    elements are common to the trade, particularly, even when they themselves
    have applied for registration of the very same elements. In this regard, he
    has referred to a judgment in the case of Automatic Electric Ltd. v. R.K.

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    Dhawan
    1999 PTC (19) 81 (Del).

    45. According to Mr. Bhandari, the appellant’s new line of argument
    does not in any manner dislodge the finding of goodwill recorded by the
    impugned judgment, nor does it furnish any explanation for its dishonest
    adoption or rebut the clear finding of deceptive similarity. On the contrary,
    it is inconsistent by the appellant’s own conduct at the time of launch of its
    product in 2023 when they sought to pass off their own product as that of
    the respondent/plaintiff.

    ANALYSIS AND CONCLUSION

    46. Having heard the learned Senior Counsel for the parties and perused
    the record, the submissions of Mr. Sethi, can be summed up as under:-

    i) Although, the arguments as advanced on behalf of the
    appellant / defendant were heard and recorded by the learned
    Single Judge in the impugned order, but the same were not
    dealt with in the findings;

    ii) No evidence in respect of the respondent’s sales in the current
    trade dress/label have been submitted;

    iii) No single entity can be granted monopoly over descriptive
    and common elements;

    iv) The grant of injunction is contrary to the judgment in the case
    of Wander Limited (supra);

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    v) The element of passing off not found to be established in as
    much as there is no goodwill and reputation in the respondent/
    plaintiff trade dress;

    vi) There is no possibility of deception or misrepresentation;

    vii) There is no likelihood of damage, to be caused to the plaintiff
    / respondent;

    viii) The respondent / plaintiff has shown sales in respect of entire
    range of products of the company and not with regard to the
    impugned product;

    ix) There is no misrepresentation as there are numerous third party
    players in the Red Hair Oil market, who use similar elements
    such as red colour packaging, ice cubes, hibiscus, herbs, etc. as
    part of their trade dress and label and as such the aforesaid
    elements are common to trade;

    x) If the respondent cannot claim monopoly over the red colour,
    herbs, hibiscus flower components of the trade dress, then
    component thereof cannot constitute passing off;

    xi) The impugned judgment does not take into account the house
    mark of the appellant DABUR, under which the trade name
    COOL KING OIL has been declared as a well known mark
    and is enough to distinguish the product of the respondent;

    xii) The cooling tube by itself makes the appellant’s bottle and the

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    label starkly different from that of the respondent;

    xiii) The respondent has failed to establish that its trade dress in
    question is clearly distinctive; and

    xiv) The respondent has not pleaded that the respondent’s get up
    has achieved a secondary meaning; as such the learned Single
    Judge could not have given the injunction.

    47. At the outset, we may state that vide order dated 29.02.2024 and
    23.08.2024 the respondent through Mr. Bhandari has given up its claim
    pertaining to the design of the bottle; infringement of the copyright;
    infringement of trade mark and disparagement and confined its claim solely
    to the passing off. We may also state that Mr. Bhandari has not claimed
    any monopoly over the colour red.

    48. Having said that, the issue of passing off has to be seen on the basis
    of similarities and get up of the packaging used by the appellant that
    amounts to misrepresentation and damage to the respondent. There is an
    obligation on the part of the respondent to prove that the get-up used by it is
    a distinctive one and the appellant/defendant’s get up is similar enough to
    deceive notwithstanding any other difference between the two sets of
    goods.

    49. The case of the respondent / plaintiff is that it has launched its
    product in January 1989 and has been in continuous and uninterrupted use
    since then. Mr. Bhandari has also stated that the respondent /plaintiff has
    66% market share in the year 2022 in the Cooling Oil segment. It is also

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    the case of respondent /plaintiff that impugned product is their only product
    in cooling oil segment and that the turnover of the plaintiff / respondent
    increased from Rs.14.77 Lacs in the year 1990-91 to Rs.58562.25 Lacs in
    the year 2021-22. Mr.Bhandari has referred to the certificate from the
    chartered accountant dated 26.06.2025, which is part of the pleadings
    before the learned Single Judge filed on 14.10.2025, to show the sales of
    the products marketed as Navratna Ayurvedic Oil (Red packaging) wherein
    the sales pertaining to the Financial Years 2009-10 to 2024-25 have been
    shown to total Rs.4927.03 Crores. This affidavit has been contested by
    Mr.Sethi. He has stated that the said affidavit was not taken on record by
    the learned Single Judge. However, we note the findings of the learned
    Single Judge in the impugned order, more specifically in paragraph no.7.10,
    the learned Single Judge has noted the sales pertaining to the product of the
    respondent aggregating to Rs.4,927 Crores.

    50. At this stage, we may state it is the submission of Mr. Sethi that the
    respondent / plaintiff has not given the individual turnover or the turnover
    of the impugned product NAVRATNA. We however note, that there is no
    denial that the product NAVRATNA has a market share of 66%. The case
    of the appellant is that it launched its product in the market in the year 2017
    and the impugned packaging in the year 2023. It is a fact that the appellant/
    respondent has not given the turnover of its impugned product “Dabur Cool
    King/ Cool King Thanda Tail”. Therefore, it is clear that the respondent is
    the prior user. Given the said factual position, the argument of Mr.Sethi
    that no sales figures with regard to the impugned products were produced is
    not tenable. At least, at this prima facie stage the certificate of the chartered

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    accountant annexed with the additional affidavit dated 14.10.2025, is
    enough to offset the argument of Mr.Sethi and established goodwill not
    only of the respondent company, but also in the impugned products.

    51. Mr. Sethi has relied upon judgment in the case S. Syed Mohindeen v.
    P. Sulochana Bai
    , (2016) 2 SCC 683 as followed in Brihan Karan Sugar
    Syndicate Private Limited
    (supra) to state that in a case of passing off the
    goodwill of the product must be established not only through the figures of
    the sale of the product, but also the expenditure incurred on its promotion
    and advertising. There is no dispute on the said position of law; however,
    the same has to be proved at the time of trial.

    52. The Supreme Court has held that, at a prima facie stage for the grant
    of temporary injunction, the statement of accounts signed by the chartered
    accountant of the plaintiff indicating expenses incurred on advertising and
    the promotion along with figures of sale may be material for consideration
    which at the time of final hearing of the suit, must be proved. The said
    judgments are trite law and even in the present case, the respondent/plaintiff
    has at this nascent stage showed sufficient material to support their case,
    which would be a subject matter of trial. Hence, to that extent, these
    judgments do not aid the case of the appellant.

    53. Though, it is the case of the respondent that it had adopted the
    current trade dress / label with changed shape of the bottle in the year 2016,
    but it consistently maintained similar get up effective from 1995 with
    prominent mark of NAVRATNA in the following manner:-

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    54. Prime facie we agree with the above submission. The difference in
    the earlier label used by the respondent/ plaintiff and the present label does
    not appear to us to be so stark, which requires the respondent / plaintiff to
    independently establish the goodwill in respect of the present label as well.

    55. It is the submission of Mr. Bhandari that, before marketing the
    product in the present get-up, the appellant has changed the trade dress of
    its product time to time in the following manner:-

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    56. Be it noted the words Ayurvedic Oil – Ayurvedic Tel (आयुर्वेदिक
    तेल), Herbs – Jadi Buti (जडी-बूटी), Peace – ‘Raahat’ (राहत), Comfort –
    ‘Aaram’ (आराम) and – Freshness – ‘Tarotaazgi’ (तरोताज़गी) are words
    mentioned on the bottle of the respondent and are found matching on the
    bottle of the appellant. There is also a yellow triangular colour banner on

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    the left side of the bottle of the appellant which reads ‘New’ (नया) in Hindi,
    which is similar to the one found matching in the respondent’s bottle.
    Similar is the position in respect of sachet sold by the appellant as is clear
    from the following:-

    Respondent/Plaintiff’s & Appellant/defendant’s
    product product

    57. In fact we find that Mr. Sethi has not given any reason as to why the
    appellant /defendant changed the trade dress/get-up of its product “HIM
    SAGAR TEL” to “SUPER THANDA TEL”, to “COOL KING THANDA
    TEL”. So, it follows that the possibility of the appellant’s goods being
    passed off as goods of the respondent/ plaintiff cannot be ruled out.

    58. Insofar as, the plea of Mr. Sethi that there are numerous third party

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    players in the Cooling Oil market, who used similar elements of Red
    Colour packaging, ice cubes, hibiscus, herbs, etc., as part of their trade
    dress and label and as such the elements being common to the trade, there
    cannot be any deceptiveness is concerned; the submission is opposed by
    Mr. Bhandari, by drawing our attention to the oils manufactured by the
    third parties to contend that their packaging/ trade dress is much different
    from that of the respondent. We agree with the said submission, in view of
    the packaging of the third parties in the following manner:-

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    59. Whereas, Mr.Sethi, has also drawn our attention to other third party
    players in the red cooling oil marketing segment and their packaging
    depicted below:-

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    60. Mr.Bhandari has contested the said submission by saying that the
    other players in the cooling oil segment as referred to by Mr Sethi, do not
    have different get-up/ trade dress and in any case they do not have a large
    market share as compared to the respondent/plaintiff, as such not affecting
    the respondent. It is settled position of law that the plaintiff is dominus litis,
    it would be upto them to decide whether an action against trademark and
    passing off is to be brought against such third party players. As stated
    above in an action of passing off, the Court has to look at the overall
    appearance of the product and not individual aspects/ attributes of the trade
    dress including the house mark of the respondent which in itself has
    acquired considerable goodwill over the years.

    61. In view of our above conclusion, the plea of Mr.Sethi that Red
    Colour packaging, ice cubes, hibiscus, herbs, flowers, etc., are common to
    the trade for Red colour oil cannot be prima facie accepted. We agree with
    the conclusion drawn by the learned Single Judge in the impugned order,
    more particularly in paragraph no.21, which we reproduce as under:-

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    “21. Having heard the learned Counsel for both the
    Plaintiff and the Defendant and considering the material
    placed on record, the overall comparison of the Defendant’s
    Product with the Plaintiff’s Product shows that there is an
    attempt to imitate the essential features of the Plaintiff’s
    Trade Dress by the Impugned Trade Dress. The Impugned
    Trade Dress is deceptively similar to the Plaintiff’s Trade
    Dress as the essential features of the Plaintiff’s Trade Dress
    such as colour of the packaging, colour of the cap, colour of
    the liquid, shape of the bottle and the use of combination of
    red, white, yellow and gold with the essential features of ice
    cubes, hibiscus flowers, ayurvedic herbs are copied in the
    Impugned Trade Dress along with the use of the words
    ‘Raahat’, ‘Aaraam’ and ‘Tarotaazgi’ in the same order. The
    common features in the Plaintiff’s Trade Dress and the
    Impugned Trade Dress does not appear to be a mere
    coincidence. Even the quantity of the oil, i.e. 270 ml is
    identical in both the Plaintiff’s Product and the Defendant’s
    Product. The overall comparison of the get-up at the point
    of sale creates an impression that the Impugned Trade
    Dress is an imitation of the essential features of the
    Plaintiff’s Trade Dress. It is not necessary to have exact
    identity for side-by-side comparison between the Impugned
    Trade Dress and the Plaintiff’s Trade Dress. It is sufficient
    if there is an overall similarity in the idea or impression
    assessed from the perspective of a consumer of average
    intelligence having imperfect recollection as held in Cadila
    Healthcare (supra). A holistic view of the Impugned Trade
    Dress appears to be deceptively similar to the Plaintiff’s
    Trade Dress. The Defendant has not offered any
    explanation or bonafide reason for adopting the Impugned
    Trade Dress having identical features to that of the
    Plaintiff’s Trade Dress.”

    (Emphasis supplied)

    62. It follows on a comparison of the products of the parties, it is clear
    that the overall similarity including the presence of the yellow triangle
    which states “New” in Hindi, the flower, ice cubes, herbs even the terms

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    ‘Raahat’ (राहत), ‘Aaram’ (आराम) and ‘Tarotaazgi’ (तरोताज़गी) find
    mention in the same sequence bereft of a justification for such an adoption
    of the impugned trade dress including the common bottle size of 270 ml.
    As such we find ourselves in agreement with the findings of the learned
    Single Judge.

    63. In so far as the submission of Mr.Sethi that the house mark of the
    appellant being “DABUR” under which the trade name “COOL KING”

    operates, and in that sense, the house mark being a well known mark is
    enough to distinguish the product of the appellant from that of the
    respondent. This submission has been contested by Mr.Bhandari by stating
    that even “EMAMI” is well known mark and the house mark shall not have
    any bearing or effect on the trade dress and get up, which has been adopted
    by the appellant /defendant as late as 2023 with a clear motive to pass off
    its product as that of the plaintiff’s / respondent’s.

    64. Mr.Sethi, has also argued that if the individual elements of trade
    dress are common to the trade then a combination thereof cannot be said to
    constitute passing off. We do not agree with this submission. We concur
    with the findings of the learned Single Judge that the test for passing off has
    to be examined on the touchstone of similarities rather than the
    dissimilarities. Mr.Sethi has also argued that apart from the features which
    according to him are common to the trade, even the shape of the bottle is
    distinctive which in its 270ml size has a unique cooling tube. We find that
    both the products look similar enough to cause damage to the respondent’s
    product and the appellant should not be allowed to blow hot and cold on
    this aspect to suit its case.

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    65. Mr. Sethi has also relied upon the decision in the case of Kellogg
    Company v. Pravin Kumar Bhandbhai
    , (1996) 16 PTC 187 to say that the
    presence of the house mark is a distinguishing feature.
    Whereas Mr.
    Bhandari has opposed the said submission by relying on the judgments in
    the cases of N. Ranga Rao and Sons v. Anil Garg and Ors. 2005 SCC
    Online Del 1293 and Euro-Solo Energy Systems Ltd. v. Eveready
    Industries India Ltd.
    2009 SCC Online Cal 1991 and argued that the said
    judgment
    does not lay an absolute rule that the house mark is a complete
    cure for the overall similarity appearance.
    The trade dress has to be taken as
    a whole and not in part/ in isolation in view of the judgment in Cadila
    Healthcare Ltd. v. Cadila Pharmaceuticals Ltd.
    , (2001) 5 SCC 73.
    The
    said principle is clear and has been upheld by the Courts that the same falls
    under the anti-dissection rule in cases concerning trade mark and the same
    has been upheld by the Supreme Court in Pernod Ricard (supra).
    However,
    the Supreme Court in Pernod Ricard (supra) had held that the Courts are
    not precluded from applying the dominant feature test. In the present case,
    since there are similarities between the trade dresses of the parties, wherein
    the respondent is the prior bona fide user of the same, we accept the
    argument of Mr. Bhandari and are of the view the said judgment does not
    help the case of Mr.Sethi.

    66. In so far as the judgment cited by Mr.Sethi in the case of Uma
    Impact Pvt Limited (supra) is concerned, the said judgment has been relied
    upon by him to state that certain marks which are descriptive should not be
    granted protection of registration. Needless to state that in view of the fact
    that Mr.Bhandari has confined this appeal only to the aspect of passing off,

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    the said judgment would not be of any help to the appellant.

    67. Mr.Sethi has relied upon various judgments, being Star Bazar Pvt
    Limited v. Trent Limited & Another
    , 2010 SCC OnLine Del 4764;
    Marico Limited v. Agro Tech Foods Limited , ILR (2010) Supp.
    (3) Delhi
    402; Holy Cow Foundation v. Patanjali Gramodyog Nyas (Trust), 2026
    DHC: 146; Gensol Electric Vehicles Pvt Limited v. Mahindra Last Mile
    Mobility Limited : 2025:DHC:116; Intex Technologies (India) Limited v.
    M/s. Tech (India), 2017 SCC OnLine Del 7392; Meso Pvt Limited v.
    Liberty Shoes Limited
    , AIR 2019 Bom 35; Valvoline Cummins Limited v.
    Apar Industries Limited
    , 2013 DHC:6052; and Peshawar Soap and
    Chemicals v. Godrej Soaps Limited
    , 2001 (58) DRJ 170 to state that the
    presence of the house mark “DABUR” on the appellant’s packaging is
    enough to allay any confusion in the minds of the consumer.

    68. With regard to said submission, it is settled law in the case of passing
    off, the consumer is taken to be a person of an average intellect and
    imperfect recollection [Reference: Cadila Healthcare Ltd. v. Cadila
    Pharmaceuticals Ltd.
    , (2001) 5 SCC 73]. This combined with the fact that
    the goods are being sold at a low cost, which would entail that the degree of
    care exercised by an average consumer at the time of purchase would be at
    a lower threshold, the presence of the house mark has little role to play in
    this background, given the other overlapping features in the trade dress. In
    other words, it is only the get up and trade dress of the product which will
    determine the sale of the products and in view of the fact that trade dress
    and get up of the appellant product is likely to cause confusion, cannot be
    discountenanced. Hence, the judgments as relied upon by Mr.Sethi have no

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    applicability to the present case given the distinguishing factual aspects and
    the general rule of assessment in passing off action. Each case has to be
    considered in the context of its unique factual background.

    69. Mr.Sethi has also relied upon judgment in the case of Britannia
    Industries Limited v. ITC Limited
    , 2017:DHC:1452-DB to contend that
    the triple test in a case of passing of must be established. We are of the
    view that in this case, the respondent at least at a prima facie stage
    established its case for passing off satisfying the triple test [Reference:

    Reckitt & Colman Products Ltd. v. Borden Inc. (1990) 1 WLR 491 as
    upheld in Syed Mohindeen (supra)] and has further made out a case for
    grant of injunction.
    As such, we cannot agree with Mr.Sethi on the
    applicability of judgment Britannia Industries Limited (supra) in the
    favour of the appellant given the peculiar facts of this case.

    70. The aforesaid suggests the attempt on the part of the appellant/
    defendant is to copy the essential features of the get up and trade dress of
    the plaintiff / respondent so as to capture the market and there is a
    likelihood of harm/ damage to the respondent. More particularly given the
    fact that the all the individual components of the trade dress though as per
    Mr.Sethi are common to the trade, we find they are depicted in a manner
    almost identical to that of the respondent’s trade dress. The said attempt has
    not been denied but rather justified by stating that the presence of the house
    mark is enough to dispel any confusion, which argument we do not find
    ourselves in agreement with given our reasoning above.

    71. Having said the above, Mr.Sethi has placed reliance on the decision

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    of the Supreme Court in Pernord Ricard India Private Limited (supra)
    more particularly on the paragraphs 31.7, 34.5, 36.2 to 36.4, which we
    reproduce as under:-

    “31.7. Colour combinations are treated similarly to single
    colours combined with other distinctive elements. A specific
    combination of colours may be prima facie registrable
    depending on its manner of presentation. For example,
    colours used within a defined geometric shape may qualify
    for registration. Where colours are applied to packaging or
    labels, the burden of proving acquired distinctiveness is
    higher. In such cases, the proprietor must show that the
    colour scheme functions as a badge of origin. Ultimately,
    trademark law seeks to protect indicators of source – both
    inherently and through acquired distinctiveness – which
    were previously protectable only through the more
    demanding process of a passing off action.

    xxx xxx xxx

    34.5. In the present case, the appellants have failed to
    produce cogent evidence – such as consumer surveys, brand
    recognition studies, or consistent third-party references – to
    demonstrate that the term ‘PRIDE’ has acquired secondary
    meaning exclusively pointing to their product. Mere
    duration of use, turnover, or marketing expenditure is
    insufficient to displace the term’s inherent descriptive or
    laudatory character. As judicial precedent makes clear,
    even extensive use of a descriptive term does not justify
    exclusivity unless such use has displaced the word’s primary
    meaning, so that it now serves as a source identifier in the
    minds of the consuming public.

    xxx xxx xxx
    36.2. The grant of injunction – whether for infringement or
    passing off – is ultimately governed by equitable principles
    and is subject to the general framework applicable to

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    proprietary rights. Where actual infringement is
    established, that alone may justify injunctive relief; a
    plaintiff is not expected to wait for further acts of defiance.
    As judicially observed, “the life of a trademark depends
    upon the promptitude with which it is vindicated.”

    36.3. The principles laid down in American Cyanamid Co.
    v. Ethicon Ltd. (1975) AC 396 continue to guide the Courts
    while determining interim injunction applications in
    trademark cases. The following criteria are generally
    applied:

    (i) Serious question to be tried/triable issue: The
    plaintiff must show a genuine and substantial question
    fit for trial. It is not necessary to establish a likelihood
    of success at this stage, but the claim must be more
    than frivolous, vexatious or speculative.

    (ii) Likelihood of confusion/deception: Although a
    detailed analysis of merits is not warranted at the
    interlocutory stage, courts may assess the prima facie
    strength of the case and the probability of consumer
    confusion or deception. Where the likelihood of
    confusion is weak or speculative, interim relief may be
    declined at the threshold.

    (iii) Balance of convenience: The court must weigh the
    inconvenience or harm that may result to either party
    from the grant or refusal of injunction. If the refusal
    would likely result in irreparable harm to the plaintiff’s
    goodwill or mislead consumers, the balance of
    convenience may favor granting the injunction.

    (iv) Irreparable harm: Where the use of the impugned
    mark by the defendant may lead to dilution of the
    plaintiff’s brand identity, loss of consumer goodwill, or
    deception of the public – harms which are inherently
    difficult to quantify – the remedy of damages may be
    inadequate. In such cases, irreparable harm is
    presumed.

    (v) Public interest: In matters involving public health,
    safety, or widely consumed goods, courts may consider
    whether the public interest warrants injunctive relief to

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    prevent confusion or deception in the marketplace.

    36.4. In conclusion, the grant of an interim injunction in
    trademark matters requires the court to consider multiple
    interrelated factors: prima facie case, likelihood of
    confusion, relative merits of the parties’ claims, balance of
    convenience, risk of irreparable harm, and the public
    interest. These considerations operate cumulatively, and the
    absence of any one of these may be sufficient to decline
    interim relief.”

    72. Suffice to state that the Supreme Court in the above decision in
    paragraph No.36.4 has clearly held that grant of interim injunction in
    trademark matters requires the court to consider multiple interrelated
    factors: prima facie case, likelihood of confusion, relative merits of the
    parties’ claims, balance of convenience, risk of irreparable harm, and the
    public interest.

    73. In the present case, in view of our finding above, we are prima facie
    of the view that all the factors as laid down by the Supreme Court are
    available to the respondent in the case in hand and the learned Single Judge
    has rightly arrived at the finding, which we have already reproduced above
    and granted the injunction in favour of the respondent/plaintiff.

    74. In fact, the law is well settled by the Supreme Court in Wander
    Limited
    (supra) that the appellate Court will not interfere with the exercise
    of the discretion of the Court of first instance and substitute its own
    decision except where the discretion has been shown to have been exercised
    arbitrarily, or capriciously or perversely or where the Court had ignored the
    settled principles of law regulating the grant or refusal of interlocutory
    injunctions. In fact the Supreme Court held that the Appellate Court will

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    not reassess the material and seek to reach a conclusion different from the
    one reached by the court below solely on the ground that if it had
    considered the matter at the trial stage if would have come to a contrary
    conclusion. In the facts of the case, in hand, our conclusion is that the
    learned Single Judge has exercised the discretion properly and it is not the
    case where the settled principles of law have been ignored while granting
    the interim injunction.

    75. Additionally, we may also refer to the judgment of this Court in Sona
    Mahindra Pvt Limited & Another v. Sona BLW Precision Forgings
    Limited & Others
    , 2023:DHC:2572-DB wherein on the aspect of
    preliminary injunction, the Court has held as under:-

    “42. At the outset, we may highlight the position of law with
    respect to the powers of an appellate Court dealing with an
    appeal against a discretionary order. It is well settled that
    the appellate Court will not reassess the material on which
    the Court of first instance has decided to grant or refuse an
    interim protection. The locus classicus in this regard, is the
    judgment in Wander Limited (supra), wherein a three-judge
    Bench of the Supreme Court has held as under:-

    “14. The appeals before the Division Bench were
    against the exercise of discretion by the Single Judge.
    In such appeals, the appellate court will not interfere
    with the exercise of discretion of the court of first
    instance and substitute its own discretion except where
    the discretion has been shown to have been exercised
    arbitrarily, or capriciously or perversely or where the
    court had ignored the settled principles of law
    regulating grant or refusal of interlocutory injunctions.
    An appeal against exercise of discretion is said to be
    an appeal on principle. Appellate court will not
    reassess the material and seek to reach a conclusion

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    different from the one reached by the court below if the
    one reached by that court was reasonably possible on
    the material. The appellate court would normally not
    be justified in interfering with the exercise of discretion
    under appeal solely on the ground that if it had
    considered the matter at the trial stage it would have
    come to a contrary conclusion. If the discretion has
    been exercised by the trial court reasonably and in a
    judicial manner the fact that the appellate court would
    have taken a different view may not justify interference
    with the trial court’s exercise of discretion. After
    referring to these principles Gajendragadkar, J. in
    Printers (Mysore) Private Ltd. v. Pothan Joseph
    [(1960) 3 SCR 713 : AIR 1960 SC 1156] : (SCR 721)
    “… These principles are well established, but as has
    been observed by Viscount Simon in Charles Osenton
    & Co. v. Jhanaton [1942 AC 130] „…the law as to the
    reversal by a court of appeal of an order made by a
    judge below in the exercise of his discretion is well
    established, and any difficulty that arises is due only to
    the application of well settled principles in an
    individual case….”

    43. In fact, this view has been further propounded by the
    Apex Court in a veritable plethora of cases including K.
    Palaniswamy v. Shanmugam & Ors.
    , Civil Appeal
    1392/2023, Shyam Sel & Power Limited v. Shyam Steel
    Industries
    , (2023) 1 SCC 634, Narendra Hirawat & Co. v.
    Sholay Media Entertainment
    , (2022) 1 SCR 857 and
    Ambala Sarabhai Enterprises v. K.S. Infraspace LLP
    ,
    (2020) 5 SCC 410 and by this Court in Shrivats Rathi and
    Anr. v. Anil Rathi and Ors.
    , 2021 SCC OnLine Del 2.

    xxx xxx xxx

    47. The learned Single Judge did hold that the respondents
    have concealed/suppressed the aforesaid two aspects.
    However, he also observed that concealment made by the
    plaintiff in every case would not result in an automatic

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    dismissal of the plaint and/or application seeking interim
    relief. He held that the relief of injunction against
    infringement and passing off is granted not only to protect
    the proprietary rights of the plaintiff, but also to protect an
    ordinary unwary consumer who may be deceived due to
    adoption of a similar mark for similar goods by the
    defendant. On the aspect of concealment of correspondence
    exchanged between the respondents and the Trade Marks
    Registry, he also held that the same cannot be a reason to
    deny relief to the respondents or dismissing the suit.

    xxx xxx xxx

    52. The aforesaid would reveal that the learned Single
    Judge did come to a conclusion that the concealment of
    disclaimer on the exclusive rights in the word ‘SONA’ was a
    vital fact to be disclosed by the respondents in the plaint,
    though it may not eventually influence the outcome of the
    suit/application seeking interim injunction.

    53. We find that the learned Single Judge, by stating so, was
    also of the view that the concealment made by the plaintiff
    in every case would not result in automatic dismissal of the
    plaint or the application filed by the plaintiff seeking interim
    relief, as there is an element of public interest also to be
    protected.

    54. On a detailed perusal of the impugned order, we find
    that the learned Single Judge while holding that there is
    concealment of material facts by the respondents, has also
    considered certain mitigating circumstances as mentioned
    in paragraphs 45 to 50, which we have already reproduced
    above. The learned Single Judge in exercise of his judicial
    discretion concluded that for the acts of concealment, the
    respondents can be visited with exemplary costs rather than
    dismissing the suit/application.

    55. That apart, we find that the learned Single Judge was of
    the view that keeping in view the earlier adoption of the
    word ‘SONA’ by the respondents, its extensive use by the

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    respondents, and the likelihood of deception and confusion
    being caused in the mind of an unwary customer of
    continued association between the respondents and the
    appellants due to the adoption of the mark ‘SONA’ in the
    corporate name of the appellant No.1, the respondents were
    successful in demonstrating a prima facie case for grant of
    an interim injunction in their favour. The appellants have
    failed to demonstrate that the exercise of discretion by the
    learned Single Judge is perverse, capricious, arbitrary or
    illegal.

    xxx xxx xxx

    57. We find ourselves in complete agreement with the
    conclusion of the learned Single Judge on the above issue as
    well.

    xxx xxx xxx

    61. In view of the discussion above, we are of the view that
    there is basis for the learned Single Judge not to dislodge
    the respondents on the ground that there has been a
    concealment/suppression of facts by the respondents. We
    are also of the view that the learned Single Judge has
    exercised his discretion judiciously, in concluding that in
    the facts of the case, equities lie in favour of the
    respondents, and that the respondents have been able to
    make out a good prima facie case for the grant of interim
    protection, and in granting the ad-interim injunction in their
    favour and against the appellants. There being no
    perversity, arbitrariness or illegality in the exercise of
    discretion by the learned Single Judge, the impugned order
    warrants no interference. The other judgments on which
    reliance was placed by the learned senior counsel for the
    appellants are not required to be gone into as they were all
    considered by the learned Single Judge, and also in view of
    our above conclusion.”

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    76. Mr.Sethi, has also relied upon certain judgments from foreign
    jurisdictions viz. Alfwear, Inc. v. Mast-Jagegermiester US, Inc. 2023 WL
    5765891; Arcona, Inc. v. Farmacy Beauty, LLC 976 F.3d 1074, Arcona,
    Inc. v. Farmacy Beauty, LLC, United States Supreme Court; Kate Spade
    LLC v. Saturdays Surf LLC, 950 F.Supp.2d 639; Koninkijke Philips
    Electronics v. Hunt Control Systems, Inc. 2016 WL 3545529; Nabisco,
    Inc v. Warner-Lambert Co, 220 F.3d 43(2d Cir.2000), Nartron Corp. v.
    ST Microelectronics,305 F3d 397 (2002), RG Barry Corp. v. A Sandler
    Co., 406 F.2d 114 (1969), Trovan Ltd. v. Pfizer Inc, 107 Fed Appx 788
    (2004), Autozone, Inc and Speedbar, Inc. v. Tandy Corp, United States
    Court of Appeals, Sixth Circuit, 2004 FED App. 0200P (6 th Cir); and
    Therma-Scan, Inc. v. Theroscan Inc. United Court of Appeals, Ninth
    Circuit 295 F.3d 623 in support of his submissions. However, we do not
    feel it necessary to delve into the same, given our findings above, especially
    at this interim stage.

    77. Our aforesaid conclusion is based on the finding that the trade dress
    encompassing the overall visual appearance of the product including the
    lay-out, colour scheme of the products of the appellant vis-à-vis those of the
    respondent, has been rightly injuncted because it is deceptively similar to
    the trade dress of the products of the respondent /plaintiff and there is every
    likelihood of misleading the consumers and constitutes passing off.

    78. In view of our findings and analysis above, this appeal being devoid
    of merits is dismissed. We uphold the impugned order passed by the
    learned Single Judge. The pending application is also dismissed.

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    79. Needless to state that our findings in the present order, are prima
    facie and the same shall be subject to final decision in the suit post trial.
    The learned Single Judge shall decide suit without being influenced by any
    observation made by us in this judgment.

    V. KAMESWAR RAO, J

    MANMEET PRITAM SINGH ARORA, J
    MAY 22, 2026
    rt

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    Signing Date:22.05.2026
    14:57:28



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