Pixel P&L: Gaming Leads India’s AR, Web 3.0, and UPI Boom

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Gaming will play a crucial role in India’s pursuit of its $1 trillion digital economy goal—at least according to a report from the Delhi-based Observer Research Foundation. Today’s edition of Pixel P&L delves into this report, along with key updates on the Esports World Cup Foundation’s $20 million expansion of its partner program, Riot Games’ latest developments on gambling sponsorships, and more.

India’s online gaming industry is driving the country’s $1 trillion digital economy target for 2025-26, . The report indicates that the sector boosts demand for processors, broadband, and fintech solutions, while advancing technologies like augmented reality (AR) and Web 3.0.

One leading gaming platform processes over 4 billion micro-transactions monthly, representing 1 in 300 UPI transactions nationwide. Additionally, 20% of its users make their first digital payment through the platform.

Globally, gaming technologies like game engines and virtual reality drive innovations in healthcare, manufacturing, and other industries. India’s gaming sector is poised to deliver similar benefits, strengthening its digital economy and infrastructure.

The Esports World Cup Foundation (EWCF) has a $20 million expansion of its Club Partner Program, increasing the number of supported esports clubs to 40 from 30. Applications for the program, which provides six-figure funding to selected organizations, will remain open until January 10.

The program will reserve eight slots for clubs ranked among the top performers at the EWC 2024 Championship, while the remaining 32 positions will be open to applicants. Membership is renewable annually, and eligible clubs must demonstrate competitive success and an engaged social media presence. This year’s expansion aims to focus on growth markets in China, Southeast Asia, Latin America, and the Middle East.

Riot Games Explores Betting Sponsorships in Esports

Riot’s COO of Esports, Whalen Rozelle, with partnered League of Legends Esports and Valorant Champions Tour teams in the Americas and EMEA, emphasizing a cautious and highly regulated approach. Broadcasts will remain gambling-free, with betting partners required to meet strict licensing and regulatory standards. However, questions remain about whether non-partnered teams will be allowed the same privileges. 

KRAFTON India’s CookieRun India Tops Charts After Launch

The game reached Rank 1 in Google Play’s Arcade category and Rank 5 Overall within five days, surpassing 500,000 downloads. In Apple’s App Store, the game is currently ranked #23 under the adventure category.

Samsung Expands News App to Include Gaming Content

The first app to be added is “The Six”, a trivia game previously available only on Samsung Smart TVs. The game, now accessible in the U.S. and Canada, features daily challenges where players answer six questions on topics like entertainment and history. , aiming to broaden its appeal to mobile users.

Kevin Lee Co, an accounting manager from Rocklin, California, embezzled $5 million from his employer between 2008 and 2015. , a mobile game infamous for its steep in-app purchases. The game, launched in 2013, gained widespread attention through a .

Mr. Co used the remaining funds to finance a lavish lifestyle, buying luxury cars, high-end furniture, and season tickets for NFL and NBA games. He also engaged in money laundering to obscure the theft. Caught in 2016, Mr. Co pleaded guilty and .



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