Why the Handicraft Sector Became Rural India’s Backbone
India’s uniqueness lies in its diversity. The nation’s cultural diversity is also a fertile ground for arts and creativity. In this episode, we will explore the reasons behind the handicraft sector being the backbone of rural India.
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Artisans and craftsmen across the length and breadth of India provide insights into their rich cultural heritage through their artworks.
India, for centuries, has been known to provide artists, craftsmen, and artisans with a conducive atmosphere to develop their skills. Today, it has become the backbone of Rural India. From Lucknow’s chikankari and Varanasi silk to Bengal’s pottery and dokra, one is swept away by the superior skills of the craftsman.
The handloom and handicraft industry is rural India’s largest employment generator: just after agriculture. The sector is also known for its zero-waste practices. Craftsmen often grow the required raw material and create products with their hands without damaging the environment.
An article published on India Brand Equity Foundation (IBEF) mentions the following:
“According to official estimates, India is home to 7 million artisans. However, data from unofficial sources indicates that the artisan strength is as high as 200 million. The wide nature of this range and disparity in the number is due to the informal and unorganized character of this sector.”
With over three thousand craft forms spread across the nation, India can truly boast about its handicraft sector. India can turn the sector into a multi-billion-dollar industry due to its sheer size and variety. Handicrafts exports from India reached a staggering US$ 3.5 billion in 2019-20 and in 2021-22, it crossed US$ 4.35 billion.
As per the Ministry of Textiles, the handicraft sector has seen a 20 percent growth rate every year. The sector is also expected to employ over 68.86 rhousand artisans.
In addition to government support, the integration of technology and multiple sales channels has turned the sector into the backbone of the rural economy.
The IBEF article mentions:
“The tangible and intangible nature of India’s craft heritage, coupled with its regional uniqueness, presents the country with a competitive global advantage. The Indian craft sector has the scope to become a billion-dollar marketplace with the right support and business environment. Developing a systematic approach, which nurtures the intrinsic value of craft skills and opens avenues for product design and manufacturing, will increase access to new markets.”
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