A Delhi restaurant chain’s heartfelt tribute to Bengaluru techie Atul Subhash, following his tragic suicide, has gone viral. A Jumboking outlet in Hauz Khas Village printed a poignant message on its bills, offering condolences and highlighting the value of Subhash’s life. The message reads: “We deeply mourn the suicide of techie Atul Subhash. His life was just as important as everyone else’s. RIP brother. We hope you finally found peace on the other side.”
The gesture has struck a chord with people nationwide, who are sharing tributes and demanding justice using the hashtag #JusticeForAtulSubhash. The restaurant’s owner emphasized that “not everything is about business,” reflecting a broader call for compassion and accountability.
Take a look at the post here
The Reddit post said: “One of my friends visited the Hauz Khas Village yesterday and while on his way back home through metro, he stopped by at the Jumboking franchisee outlet at Hauz Khas Metro Station.
Upon receiving the receipt, he noticed the message at the end, clicked a pic and sent it to me. Apparently, this photo is also getting viral!
What else could be more heartwarming and heartening to see first thing in the morning than this! I have eaten at the other outlets of JK and other brand eateries as well but none of them had anything like this written on my receipt! It’s very welcoming to see these guys – Swami Samarth Foods (probably the Franchisee of the particular Hauz Khas outlet) that they felt like paying tribute to the late Atul Subhash in this way.
My friend spoke to the owner of this outlet as well who happened to be nearby and his words were, ‘Not everything is about business to us. That life was important. We can’t bring him back, but at least we can put in efforts to spread his name and keep him alive in our memories’.
My deep respect to that franchisee guy. RIP #Atul.”
How users reacted to the post
Reddit users expressed appreciation for the Jumboking outlet’s tribute to Atul Subhash, praising the restaurant for its compassion and for using its platform to raise awareness about the Bengaluru techie’s tragic suicide. Many users also took the opportunity to reflect on the circumstances surrounding Subhash’s death and express their condolences.
One user wrote: “Such an amazing gesture. I don’t care if it is a marketing strategy or not, the fact that a business took such a step is praiseworthy. I hope more people take inspiration from this and won’t shy away from taking such measures.”
“Wow this is so heartwarming people need to know about this. The more we spread awareness the more another person will be scared of doing such a heinous crime against such an innocent man,” a second user commented.
Meanwhile, a third user noted: “Great initiative. His memory deserves to remain alive in our hearts and consciousness! Hey Deepinder Goyal, Zomato, and Swiggy, why not take similar steps? A significant portion of your loyal customer base consists of migrant office workers. Supporting Atul Subhash in meaningful ways would truly make a difference.”
