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HomeFinanceAxis Bank, YES Bank, Bank of Baroda launch new savings accounts for...

Axis Bank, YES Bank, Bank of Baroda launch new savings accounts for women


Several Indian banks have introduced new savings and salary account initiatives targeting women, combining financial, health, and lifestyle benefits. These offerings aim to address the evolving financial and wellness needs of women, including working professionals and entrepreneurs.

YES Bank has launched the YES Essence Women’s Salary Account, providing a suite of benefits for working women. The account includes a free locker facility for the first year, waiver of demat account charges, and reward points for spending.

Health benefits include a ₹5 lakh super top-up health cover and annual preventive health check-ups with home collection options. Lifestyle privileges, such as cashback on select expenses through a dedicated debit card, are also part of the package.

Axis Bank introduced the ARISE Women’s Savings Account, focusing on financial guidance, healthcare, and lifestyle offers. Customers can access investment recommendations, demat account fee waivers, and financial guidance from women advisors. Healthcare benefits include discounts on pharmacy orders and women-focused health tests, along with consultations with doctors. Lifestyle features include complimentary subscriptions, locker fee concessions, and exclusive gold loan offers. The account also provides benefits extendable to family members.

Bank of Baroda has rolled out multiple women-centric products. The bob Women Sapphire Savings Account combines premium banking with wellness benefits, offering ₹10 lakh cancer coverage, online doctor consultations for family members, lifestyle privileges through a dedicated debit card, and discounts on credit card fees, home loans, and lockers.

For broader financial inclusion, the bob Mahila Shakti Savings Account targets women in urban and semi-urban areas, offering low minimum balance requirements and sweep-in facilities to earn higher interest.

The bank also supports women entrepreneurs through the Baroda Mahila Swavalamban Scheme, providing loans ranging from ₹20 lakh to ₹7.5 crore, with competitive interest rates, processing fee concessions, and collateral-free credit under the CGTMSE framework.



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