Is AI Saving Humanity or Destroying Jobs? Why Google has recently fired nearly 30K ad-Sales person this year?

Is AI eating away Jobs of Human? Are companies shooing away employees in the name of restructuring?

• Google made the largest employment loss in company history earlier this year when it let go of almost 12,000 workers.-AI eating away Jobs of Human?
• Search giant Google plans to restructure a significant portion of its 30,000-person ad sales business due to its recent advancements in artificial intelligence.

Elon Musk: “AI is a fundamental existential threat to humanity.”

Yuval Noah Harari: “Automation is going to displace a lot of people in the next few decades.”

After repeated concerns of AI taking over human-driven jobs, it has finally shown its actual effect. The biggest AI giant, Google, is replacing human employees with AI machines. And the statement is nothing but covering mess with dust. 

Infosys-Amazon has also laid off many employees in the past two years. Even breaking sweat, will there be any new jobs for “HUMAN” employees in the future? After companies so called “cost-cutting strategy”

According to reports, Google plans to replace 30,000 of its workers with artificial intelligence (AI) to handle various operational tasks. Mass layoffs have occurred in a number of companies in 2023. In light of the growing threat posed by artificial intelligence to eliminate jobs, what steps can you take to adapt and safeguard your position? 

Is AI eating away Jobs of Human? Are companies shooing away employees in the name of restructuring?

How many People lost Job last year in Google?

Why Google is shooing away ad salespersons?

Why is FAAMNG not hiring for active jobs?

What are the reasons behind the termination of 12,000 employees?

Gen AI Is Savior or Destroying Jobs?

Google’s preparing to make waves, but not the kind you surf. Reports indicate they’re eyeing massive layoffs – a whopping 30,000 jobs potentially swallowed by the tide of Artificial Intelligence! Google’s AI tsunami is automating ad sales, leaving human roles washed ashore.  This isn’t just a Google story – it’s a glimpse into the future of work.

Google Declares Huge Layoffs: 30,000 Jobs Lost Amid Change in AI Innovation?

According to a report by The Information, search giant Google plans to restructure a significant portion of its 30,000-person ad sales business due to its recent advancements in artificial intelligence. Notably, Google made the largest employment loss in company history earlier this year when it let go of almost 12,000 workers.

Due to macroeconomic challenges and widespread layoffs, FAAMNG businesses in India, which are often seen as setting the talent trend for the remainder of the IT cohort in the nation, have almost entirely halted in their hiring.

According to statistics by specialized employment service Xpheno, these companies—Facebook (Meta Platforms), Amazon, Apple, Microsoft, Netflix, and Google (Alphabet)—saw a 90% decrease in active job ads in India in 2023 compared to the previous year.

The cohort is still at its lowest point of activity, with 200 active hires now, less than 98% of what it typically has in India.

This occurs when the global economic recession is plaguing the tech sector, as seen by the uncertainty surrounding pipeline conversion, project ramp-downs, poor revenue growth, and cautious client approach.

In the Report, we can see that it claims that because Google has launched new AI-based technologies that can automatically recommend and produce new advertisements that work well for consumers and require minimal attention from people, many of the jobs in the ad sales section are being made obsolete.

Notably, during the Google I/O event earlier this year, the firm added generative AI-based features to Performance Max, its AI-powered campaign planner, making it easier to “create custom assets and scale them in a few clicks.” Performance Max was first introduced by Google in 2021.

Sundar Pichai, the CEO of Google, discusses terminating 12,000 employees:

As to the research published by The Information, an increasing number of marketers have embraced Performance Max, preventing the need for staff members who specialize in marketing advertisements for specific Google services, such as YouTube, Search, Display, Discover, Gmail, and Maps.

During a meeting last week, Sean Downey, the head of Google’s Americas and Global Partners, revealed the news of the ad sales unit’s restructuring internally. The Information notes that the CEO did not specify if the reorganization would result more job layoffs.

In the Meeting, an employee asked Sundar Pichai, “It has been almost 1 year since we decided to reduce our workforce. How did this decision affect our growth, P&L, and morale?”

In response, the CEO of Google stated that it was one of the “most difficult decisions for the company” and significantly affected staff morale. He said, “At Google, we haven’t had a moment quite like that in 25 years.”

“It would have been a major overhang on the company. I think it would have made it very difficult in a year like this with such a big shift in the world to create the capacity to invest in areas,” the Google CEO said

On one side, we are seeing large companies laying off employees, And other side, we are witnessing the rise of Generative AI. If we go along with the line it is soon that generative AI will come to your doorstep, even as a salesman. 

Is Human value not worth mentioning in front of workaholic Gen AI? The question stands unanswered, but we all know it in our thoughts.