About the Organisation
Virtuosity Legal is a peer-reviewed legal academic blog independently-run by students at the Faculty of Law, Aligarh Muslim University. This is where the pursuit of excellence in legal discourse meets the passion for transformative ideas. This platform is a testament to the belief that law is not just a subject to be studied but a dynamic field that shapes and is shaped by society.
Virtuosity Legal is more than a blog; it is a student-driven initiative with a singular mission: to create a repository of authentic, research-driven content that adds real value to the study and practice of law.
About the Call for Blogs
As technology evolves, law must adapt to regulate emerging challenges.
- The rapid integration of Artificial Intelligence (AI) into digital markets has transformed the way consumers interact with products and services. AI-powered recommendation systems, automated decision-making, and targeted advertising now influence consumer behaviour across online platforms. While these technologies improve efficiency and personalization, they also raise concerns regarding algorithmic manipulation, transparency, data exploitation, and accountability. These developments challenge the adequacy of existing consumer protection frameworks.
- This call for blogs seeks to explore how consumer protection law can address the growing influence of AI-driven services and ensure fairness, transparency, and accountability in digital marketplaces.
Theme & Sub themes
Regulating AI as a “Service”: Consumer Protection in the Age of Artificial Intelligence.
Sub themes
- Al as a “Service” under Consumer Protection Law
From AI chatbots and virtual assistants to automated customer interfaces and decision-making tools: examining whether AI-driven services fit within traditional consumer law concepts of “goods” and “services,” and how liability is assigned when harm results. - Algorithmic Manipulation and Unfair Trade Practices
Personalised recommendations, behavioural nudges, dark patterns, and synthetic endorsements: analysing how AI-driven influence over consumer choice may amount to deceptive or unfair trade practices under consumer protection law. - Algorithmic Bias, Discrimination, and Consumer Harm
From biased recommendation engines to discriminatory pricing, credit scoring, and access to services: exploring the intersection of consumer protection, anti-discrimination principles, and algorithmic accountability in AI-driven markets. - Data Exploitation, Consent, and Surveillance Capitalism
Opaque consent structures, commodification of personal data, and data-hungry AI systems: assessing the limits of informed consent and the legal remedies available when consumer data is exploited in digital marketplaces. - Al in E-Commerce: Deepfakes, Automated Advertising, and Platform AccountabilityAI-generated product descriptions, deepfake marketing, synthetic reviews, and targeted promotions: evaluating platform liability, misleading commercial practices, and the regulation of AI-enabled consumer engagement online.
- Regulatory Responses and the Limits of Existing Consumer Law
From national consumer authorities to comparative global frameworks: studying whether existing consumer protection regimes can adequately respond to AI-related disputes, or whether new legal mechanisms are needed for AI-driven markets.
Eligibility
We invite original, non-plagiarised submission with minimal to no usage of AI generated content from law students, scholars, professors, researchers, professionals and experts in the field of law.
The call for blogs is open to students, advocates, professors, researchers, and professionals interested in exploring the intersection of Artificial Intelligence and consumer protection law.
Formatting Guidelines
- Word Limit: 1200-2500 words
- Font: Times New Roman
- Font size: 12 for the body, 14 for headings
- Line spacing: 1.5
- Alignment: Headings should be center-aligned; the article text should be justified.
- Submissions: Send your pitch in .doc or .docx format (Word file).
- Citations: Use hyperlinks for references wherever possible. For cases or sources without URLs, adhere to a uniform citation style for the entire document.
How to Submit?
Interested candidates can submit entries via the link given at the end of the post.
Contact
For submissions: submissions@virtuositylegal.com
For queries: editor@virtuositylegal.com
Click here to Submit.
