NEW DELHI: Mahindra & Mahindra on Saturday said it is dropping the word ‘e’ from the name of its new electric SUV ‘BE6e’ after Interglobe, the parent of IndiGo airlines, objected to the use of 6E which is its flight code. The company, however, said it will contest Interglobe’s objections to the nomenclature of its new green SUV, the BE6e.
Mahindra, which was served a notice by Interglobe on the matter, said it will challenge the matter in court after Interglobe legally objected to the use of “BE6e” on Mahindra’s new electric car, something that the auto company referred to as ‘Be Sexy’.
Mahindra said it will seek the brand rights of “BE 6e” in court, even as Interglobe sought control over the brand ‘6E’. Mahindra said it revealed its electric origin SUVs the BE 6e and XEV 9e on Nov 26 as it also applied for trademark registration under class 12 (vehicles) for “BE 6e” as a part of its electric origin SUV portfolio.
“The mark “BE” is already registered with Mahindra in Class 12, and it stands for our “born electric” platform.
“We believe it differs fundamentally from IndiGo’s “6E,” which represents an airline, eliminating any risk of confusion. The distinct styling further emphasizes its uniqueness. Our registration application is for an entirely different industry sector and product and hence do not see any conflict,” the carmaker said.
